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June 5, 2007 PowerPoint Presentation
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June 5, 2007

June 5, 2007

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June 5, 2007

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  1. June 5, 2007

  2. Georgia Travel Info Brought to you by

  3. 511: A National Vision • 1999: USDOT asked FCC for nationwide N11 dialing code • 2001: 511 Deployment Coalition formed by agencies including AASHTO, APTA, ITS America & USDOT • 2002: National vision of a customer-driven, multi-modal travel information service • 511 brings ITS, traffic/incident management, public transportation and weather information under 1 umbrella • Goal: 511 available nationwide by 2010

  4. 511 Deployment Status as of December 31, 2006 = 511 Operational (“Live”) Accessible by 36.5% of Population = Expected “Live” in 2007 D.C. Accessible by 67% of Population in 2007

  5. 511 Usage Statistics • October 2006: • 511 available to 100 million+ Americans (35%) • December 2006: • 511 breaks 3 million mark for the first time • February 2007: • Over 73 million calls to 511 since June 2001 • USDOT: • 2007 will be a “breakout year” for 511 nationwide Source: www.deploy511.org, USDOT

  6. Georgia 511: The Basics • “One-stop” travel information portal for Georgia • Call statewide from any phone • Option to use automated system or request Operator • Transit and other modes of travel also reachable via menu options • Data provided via XML feed • Consultant Team: Meridian, Iteris & AirSage

  7. 511 Components Data Processing Devices Travel Time Data Incident Data Speed Data Construction Data Speeds Alerts Telephony System Fargo, ND Receive Accident Reports & HERO Requests Data Dissemination TMC

  8. “Welcome to Georgia 511” Main Menu 0

  9. 511: Real-Time Travel Info • Interactive Voice Response (IVR) system provides real-time information on: • Incidents • Road Conditions/Closures • Congestion levels (light, moderate, severe) • Travel times/Avg. speed/Distance • Weather • Speak or press any interstate or state route in Georgia • Provide Start/End point

  10. 511 = User-friendly • Callers can “barge in” to interrupt the automated system • No confirmation questions • Easy-to-navigate sub-menus • Responsive to route nicknames “If this is correct, Press 1”

  11. Alerts & Floodgate Messages • Special bulletin with urgent travel information • Heard by all 511 users • No “barge-in” allowed • May include: • Major highway or system closures • Evacuation warnings • Amber Alerts

  12. Surrounding States • Option 6: Transfer to other 511 systems in Florida, Tennessee and North Carolina • Crucial during major events • Hurricane evacuations • Wildfires along the border • Objective: Seamless transfer throughout US by 2010

  13. From *DOT to 511 • 6-month “grace period” • 511 only by 2008 • Call volumes: • Currently 900-1000/day • Goal is 4000-5000 calls/day (mostly IVR) • TMC hiring more operators to handle volume • Objective: increase in reported incidents outside metro Atlanta

  14. Marketing 511 in GA • Stakeholders • DOT Board • Districts • ITS GA, TIME, ITE, etc. • State agencies • Georgia Travelers • Metro commuters • Tourists (air, rail, car) • Truckers • Passin’ through (snowbirds)

  15. Marketing 511 in GA Media focus: Drivers • MARTA Bus backs • Radio advertising • Traffic reports • Statewide spots Lifestyle approach • Educational website • Internet advertising • TV/Mobile spots • PR opportunities

  16. Marketing 511 in GA Public Relations • Events at TMC • Media releases • 511 Crew • Road signage • TMC Tours • HERO school visits Partnerships • AAA, insurance • DDS, Tag Offices • DEcD, Welcome Centers • CIDs, TMAs…& YOU!

  17. Questions? Contact: Anthony M. Bradford 511 Project Manager 404.635.8012 anthony.bradford@dot.state.ga.us Mark DemidovichAsst. State Traffic Engineer 404.635.8014 Mark.demidovich@dot.state.ga.us