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Tracking Social Media

Tracking Social Media

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Tracking Social Media

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Presentation Transcript

  1. Tracking Social Media Scott Calise Senior Manager of Digital Research Entertainment & Games - MTV Networks @swcalise #socialmetrics

  2. Question What percent of professionals currently engaging in Social Media do not measure the ROI of those efforts?

  3. Reverse Peer Pressure You need to do it because nobody else is! 84%

  4. Agenda • Pre-planning • Implementation and Coordination • Measuring Performance - Internally • Measuring Performance - Externally • Pulling It Together • Q&A

  5. Pre-Planning

  6. What’s Your Reason? • Expose Your Brand? • Develop a community around your product/service? • Increase in-store conversions? • Monitor user response or discussions around your brand/product? • Increase conversions on your site?

  7. Increase Conversions On Your Site

  8. Get Your House In Order Get your house in order

  9. The Grocery List • Decide what’s important • Track what’s important • Get referral data coming in so you can tie back to what’s important • Develop tracking code strategy • Coordinate efforts

  10. Autotracking Code Generator Created by Rhys Cazenove

  11. Created by Rhys Cazenove

  12. Get to Tweetin’ Rally The Troops

  13. Measuring Performance - Internally

  14. Evaluating Internal Efforts Sample Omniture Data Sample Omniture Data

  15. Categorization of Social Media Sites

  16. Social Bookmarking Video Sites Social Networking

  17. Social Media Categories

  18. Social Media Categories Sample Omniture Data Sample Omniture Data

  19. Push the Process • Rinse and repeat • Put power in content creators hands to refine and tweak • Toot your own horn

  20. Measuring Performance - Externally

  21. Step Back Take A Step Back • Look outside your site • Most social activity is not occurring or directing back to your site • So how do you measure?

  22. Facebook Insights Digg Stats Trendrr Twitalyzer BackTweets Collective Intellect($) Twitturly Tweetmeme Twitter Counter Bit.ly (url shorteners) Social Tools We Use

  23. The Tools Collage • LIST OF TOOLS COLLAGE

  24. Trendrr

  25. Social Mention

  26. Pulling It Together

  27. Social Media Dashboard

  28. Recap • Pre-plan • Implement and Coordinate Efforts • Measure Performance - Internally • Measure Performance - Externally • Pull It Together

  29. Questions

  30. Thank You For Your Time Scott Calise Email: scott.calise@gmail.com Twitter: @swcalise