Make your workplace social from the inside out!

1. Make your workplace social from the inside out! Lisa Vanderlip Senior Internal Communications Officer National Office, Canadian Cancer Society @lvanderlip

2. Current status quo … Canadians Social Media

3. Current status quo … at work Communication and collaboration External Internal

4. Canadian Cancer Society’s National Office Internal communications 1938 to 2011

5. Prior status quo … for many staff

6. Canadian Cancer Society’s National Office Internal communications today

7. Why get social on the inside?

8. The internal social tool we use …

9. The strategy that’s worked for us … Our 4-step implementation process: Planning – goal setting Training Communicating Ongoing engagement and staff support

10. Getting buy in …

11. Develop advocates at all levels … Our Yambassadors

12. Something to consider …

13. Developing goals …

14. Our goal setting template …

15. National Office goals … • High level goals • Engage staff in our mission, vision, goals and achievements • Increase collaboration and communication among departments • Increase efficiency in work processes • Create social intranet at our National Office – and nationwide intranet in the longer term • Launch informal staff recognition program • Build and increase staff’s social networking and collaboration skills • Provide staff with the information they need to be effective in their roles • Departmental goals • Each department developed effective ways/goals for how to use Yammer for their projects

16. Training your staff … • Effective training tactics: • Train your advocates • Include staff training as part of your launch and ongoing engagement strategies – train and then train more • Present training that’s interactive and supportive • Develop training tools that reflect the social media skill levels of your staff • Create a self-serve training resource hub – 101 group full of resources • Promote examples of what’s worked via Yammer • Show staff how to socialize current processes and tactics

17. Measuring your success …

18. What we’re measuring … • Results from staff survey that measure staff engagement and views on effectiveness of internal social tool(s) • Yammer analytics – similar to Facebook insights • Metrics set by each department or team to gauge if they’re achieving their goals for Yammer

19. Our successes … • Informal staff recognition program • Over 100 ‘thumbs up’ given on National Office Yammer network since February 2013 • Staff participation on Yammer • For past 7 months over 80% of National Office staff consistently engaged via Yammer • Departmental goals • All departments at the National Office used Yammer to achieve their goals over past 7 months • Organizational buy in • Secured budget in next fiscal year to build nationwide intranet that integrates Yammer and SharePoint • Senior management approved implementing guidelines to limit all staff emails • Launched nationwide Yammer network • Improved communication and collaboration among key nationwide teams

20. Managing your internal social network … • Tips and best practices: • Develop, promote and implement guidelines for network • Create a content calendar for key communications • Monitor staff engagement with content posted to network – keep doing what works, stop what doesn’t, try new things • Designate a community manager(s) for your network • Get your advocates helping with community management • Be positive, empathetic and diplomatic – staff take time to catch on and communities take time to develop • Keep on training • Stay calm and Yammer on!

21. Questions … • Contact me through: • Email: lisaservlip@aol.com • Twitter: @lvanderlip • LinkedIn: Lisa Vanderlip

22. Thank you!