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Branding in Philippine Higher Education: Roots and Models

Dr. Ethel Agnes P. Valenzuela Head, Research Studies Unity SEAMEO INNOTECH. Branding in Philippine Higher Education: Roots and Models. Presentation Outline. Background on Philippine Higher Education Context on Branding Phil HEIs

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Branding in Philippine Higher Education: Roots and Models

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  1. Dr. Ethel Agnes P. Valenzuela Head, Research Studies Unity SEAMEO INNOTECH Branding in Philippine Higher Education: Roots and Models

  2. Presentation Outline • Background on Philippine Higher Education • Context on Branding Phil HEIs • Trends in Branding: Models and branding in Philippine higher education • Issues and Challenges

  3. Philippine Higher Education • Public vs Private HEIs • Trends in enrolment • Governance and Management of Phil HEIs • Higher Education Development Goals • Policies and Standards

  4. Higher Education Institutions

  5. Distribution of Philippine HEIs

  6. Top Academic Disciplines

  7. Context on Issues on Branding in Philippine Higher Education • Education Commission Survey (EDCOM) Report • Philippine Commission on Education Reform (PCER) • Trifocalization of Philippine Higher Education

  8. Rationale for Branding in Philippine Higher Education • Branding for accountability • Branding for autonomy • Branding for financing

  9. Branding for Accountability • The Commission on Higher Education’s brand: • Center of Excellence • Center of Development • Categorization by the Federation of Accrediting Council of the Philippines • Accredited (Levels 1 to 4) • Non-accredited

  10. Branding for Accountability • The Commission on Higher Education’s brand: • Autonomous • Deregulated • Institutional Quality Assurance Monitoring and Evaluation (IQUAME)

  11. Branding for Financing • The Commission on Higher Education’s categories for financial assistance: • Autonomous • Deregulated • Center of Excellence • Center of Development • IQUAME Levels • Accreditation Levels

  12. Trends in Branding • Increased marketization and competition • Comparability of Philippine HE brands with other countries in Southeast Asean countries and the world.

  13. Trends in Branding of Phil Higher Education • Criteria and Guidelines for quality assurance in branding • Applying brands for international recognition of degrees • Competence of other countries to accept the evaluation of branding and drawing conclusions for equivalency and employment purposes

  14. Issues and Challenges • Criteria and Guidelines for quality assurance in branding • Presence of national information centers • Competence of other countries to accept the evaluation of branding and drawing conclusions for equivalency and employment purposes

  15. Issues and Challenges • Professionalism and credibility of the board of reviewers • Link between funding and quality assurance • Flexibility in reduction of regulatory standards

  16. Thank You!

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