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Unique Experiences & Quality Bags for Young Professionals

vlora avatar
vlora
5 diapositives · 196 Views · Jul 29, 2014

Our brand is dedicated to young professionals aged 18-29, offering a unique shopping experience that cultivates loyalty. We create sturdy, stylish bags designed to withstand the active lifestyles of our consumers. Our marketing strategy involves affordable guerrilla advertising, placing fliers where young workers frequent. Our product range includes a variety of bags, from shoulder bags ($98) to limited edition items, ensuring there's something for everyone. Seasonal sales and BOGO promotions will keep our customers coming back for more!

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Unique Experiences & Quality Bags for Young Professionals
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  1. Demographic My age demographic are the young professionals. The 18-29 range students entering or just finishing school or whom are entering the work place

  2. Experience We want to offer a unique experience that would create a golden moment with our customer to allow them to come back for more. Along with experience we also wish to create an Excellent sturdy product one that will be able To survive the active young workers.

  3. Advertising The pricing for advertising would be fairly cheap being that it would print out fliers that would be put up around town using various guerrilla Marketing Strategies. The pricing per flier would be roughly .03 for black and white fliers and .30 cents for colored printings. With this marketing style we will be able to reach the targeted auidence by showing fliers in various places where the active worker will be. By doing so this saves on cost cutting down how much is spent on obtaining and retaining the consumer.

  4. Styles & Pricing Shoulder bag: $$98 Messenger Bag:$$148 Sales: We will offer seasonal Sales For various styles and varieties We will also do occasional Bogo Sales as well to make sure we can Have returning consumer sales Brandywine Hipster: $$58 Nantuckett Carry all : $$118 Charleston Totes:$88 Danbury Clutch:$68 Limited edtion sales: we will Also offer limited Edition goods With numbers included To create a unique and special Type of purchase. Seattle Weekender: $$178