1. Demographic Trends North Seattle Community CollegeStudent Enrollment Management April 16, 2012 John Lederer, Ed.D. Director, Research & Strategic Planning

2. Presentation Overview • Some College, No Degree Students • Educational Attainment of NSCC Students • Reaching High School Graduates • College Bound Scholarship • Serving Baccalaureate-Seeking Students • Positioning as a Baccalaureate-Granting Institution

3. Some college, No Degree • There are almost as many adults with some college (no degree) than there are adults who have never been to college. • There are more adults over 25 with 1 or more years of college than high school graduates. • These adults have been to college and have college credits already racked up. • They are “low hanging fruit” for degree completion.

4. Educational Attainment by Age Cohort • In each of the 18-44 age cohorts, there are more residents with some college and no degree than there are residents with a high school diploma or less. • About 30% of 25-44 year olds have no college degree. Many of them need one to support their families. • Forty percent of older adults age 45-64 have no degree.

5. College Enrollment by Age Cohort • There are 125,000 residents of Seattle between the age of 20 and 34 that are not enrolled in college. That’s 71% of the age cohort. • Further analysis on the education attainment levels of the residents not enrolled in college by age, gender, race would help to identify enrollment target groups.

6. Prior Education of NSCC Students • NSCC has shifted toward serving more students with some college experience or a college degree. • Over one-third of NSCC state-funded students already have a degree, as compared to about 13% for the rest of the District.

7. What are NSCC’s Feeder High Schools? • NSCC enrolls fewer recent HS graduates than the other two colleges. • The Shoreline School District is a substantial contributor to the total.

8. Where do These Graduates Go to College? • NSCC Feeder High School students enroll in college at a higher rate than the rest of the Seattle District high schools. • But they are less likely to go to a 2-year college and more likely to attend a 4-year college than the rest of the Seattle District high school graduates.

9. College Bound Scholars Have a Ticket To Ride • College Bound Scholarship recipients have a 4-year college education paid for plus a book stipend. • Many college-bound scholars may be place-bound and may not be able to get into a 4-year directly from high school. • Others may choose to get an AA degree instead. • The numbers of college-bound scholars is increasing.

10. Higher UW Tuition is a Market Opportunity • In the last three years, UW tuition has increased by about 50%. • We can market ourselves as a low-cost path to a UW education.

11. Positioning as a Baccalaureate-Granting Institution • Washington has not increased its Baccalaureate capacity since the 1990’s with the creation of the branch campuses. • The state ranks 40th out of 50 states and DC in the production of baccalaureate degrees per 1,000 population (HECB, Key Facts). • University Centers and BAS degrees are great ways to reposition a community college as a baccalaureate-granting institution. • Community colleges are in the unique position to reach place-bound students, first-generation students, and economically disadvantaged students. • NSCC has a head start because it has so many BA degree holders on campus as students, and it has strong transfer education capacity.