1 / 14

Carly Smith, CEO April 6 th , 2011

Candied Cupcakes. Carly Smith, CEO April 6 th , 2011. Business Profile. • Candied Cupcakes bakes, decorates and sells unique, creative cupcakes that are both fun and delicious Food & Baking Industry Sole Proprietorship.

waltonp
Télécharger la présentation

Carly Smith, CEO April 6 th , 2011

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Candied Cupcakes Carly Smith, CEO April 6th, 2011

  2. Business Profile • • Candied Cupcakes bakes, decorates and sells unique, creative cupcakes that are both fun and delicious • Food & Baking Industry • Sole Proprietorship “It’s the little details like this that make a memory. This cupcake is truly memorable, so now the basketball game is too.” -Brighton High School Principal

  3. Business Goals • Short Term Goals • Sell at least 94 cupcakes by May 2012 • Generate enough profits to get kitchen certified by July 2012 • Long Term Goals • Have candied cupcakes sold in at least one gourmet bakery by September 2013 • Develop and implement fundraising program by September 2013 • Establish website where customers can order customized cupcakes by December 2013 • Sell 100,000 cupcakes throughout New York by 2015

  4. Competition • Competitive Advantage • • Candied Cupcakes are fun, unique and delicious • • Candied Cupcakes will market to high school clubs and organizations and will provide an alternative to generic snack options offered at High School events

  5. Market Analysis • High School clubs and organizations in Monroe County (Brighton, Penfield, Rush-Henrietta, Fairport, Pittsford, East Rochester) • 6,190 students, 144 clubs, 125 sports teams • Creative, unique, school-spirited • Like to try new and different things “Smiles are priceless. If your cupcakes make my students smile, that’s worth every extra penny.” – Brighton High School Teacher

  6. Marketing Plan “It’s so much more fun to eat a cupcake when it looks like a basketball when I’m at a basketball game!” – 10th grade student Price: $3.00 Place: High school events in Monroe County Product: Fun, unique and delicious cupcakes Promotion: • Passing out business cards at school events • Marketing competition for students at Brighton H.S. • Heather’s Awesome Baskets and Bakery Promotions • Free cupcake decorating classes at Brighton Library • Free samples Target Consumer: • High school students and educators • Those who attend high school events

  7. Economics of One Unit

  8. Monthly Sales Projection

  9. Cost of Supplies

  10. Average Monthly Operating Costs “$3 for a really good, cool-looking cupcake? Yeah, I’d definitely buy that. Probably more than one.” -12th grade student

  11. Projected Monthly Projected Yearly Income Statement Income Statement

  12. Start-up Investment Estimated TOTAL START-UP INVESTMENT: $691.29

  13. Financing Strategyfor Total Start-up Investment Total: $691.29

  14. Your company that decorates, sells and bakes your high school club’s favorite cupcakes! Thank you for your consideration ofCandied Cupcakes!

More Related