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Revolutionizing Consumption: Carrotmobs, Peer-to-Peer Rentals, and Sustainable Habits

Since 2008, the Carrotmob movement has expanded to numerous cities worldwide, showcasing the power of collective consumer action. Leveraging social media, communities have transformed resource allocation through innovative collaborations like peer-to-peer renting. Sites such as irent2you.com and rentmineonline.com facilitate the emergence of a sharing economy that could significantly reduce CO2 emissions. The “Low-Car Diet Challenge” demonstrated notable behavioral shifts, suggesting that shared transportation can lead to environmental and personal health benefits. Explore how these trends redefine consumption and environmental engagement.

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Revolutionizing Consumption: Carrotmobs, Peer-to-Peer Rentals, and Sustainable Habits

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  1. Chapter 13 From Our Beliefs to Our Behaviors

  2. Carrotmob Buycott vs. Boycott http://vimeo.com/925729 Since 2008, carrotmobs have spread to 10 other US cities and Finland and France.

  3. The past: nonmarket coordination of large groups of people from around the world for purposes of resource allocation too difficult. • Today: new forms of social media have greatly reduced these barriers. Collaborative Consumption

  4. Peer-to-Peer Renting • Peer-to-peer sites that create a low-transaction cost environment are allowing a type of “commons” to appear. • For instance, irent2you.com, rentmineonline.com, and iletyou.com • Estimated that if the United States shifted a fifth of its household spending from purchasing to renting the country would cut CO2 emissions by roughly 2 percent (or 13 million tons) annually.

  5. Car Sharing (Rent and Peer-to-Peer)“Low-Car Diet Challenge”http://vimeo.com/33442883 • Surveyed after the challenge • Reduced vehicle miles traveled by 66 percent • Increased the miles walked and biked by 93 percent and 132 percent, respectively • Almost half of the participants reported losing weight. • Perhaps most importantly, 61 percent said they planned to continue with their new transportation habits.

  6. Zip Car • Average car users save an estimated US$600 a month and reduce vehicle miles traveled by 44 percent when they switch to car sharing. • When people share cars they begin to realize they don’t actually need them as much as they once thought. • In some markets, every car-sharing vehicle takes up to eight owned vehicles off the road.

  7. Globalization of Environmental Concern • New environmental paradigm • Postmaterialism thesis • The role of democracy • The role of inequality?

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