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Building Resilience

Building Resilience. Presented by :- Ms. Pearl Tiwari CSR Conference, Sri Lanka October 3, 2014. Ambuja Cements. Is One of India’s leading cement manufacturers – today part of Holcim Group Founded 28 years  ago on principles of sustainability. 

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Building Resilience

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  1. Building Resilience Presented by :- Ms. Pearl Tiwari CSR Conference, Sri Lanka October 3, 2014

  2. Ambuja Cements • Is One of India’s leading cement manufacturers – today part of Holcim Group • Founded 28 years ago on principles of sustainability.  • Current cement capacity : 27.25 million tons (grown 40 times in 28 years) • 5 integrated plants, 8 grinding units and 3 ports with packing plants. • The first in India to build a captive port with its own fleet of ships. • Home grown philosophy called I CAN - gives people the authority to set their • targets and the freedom to achieve their goals.

  3. Building resilience through our Vision • Leave no trace • To give back more than we take • To clear more than we pollute

  4. : A special entity Mission: Energise, Involve and Enable Communities to Realise their Potential Darlaghat Nalagarh Ropar Bathinda Roorkee • Outreach: • 22 locations • 12 states • 14 lakhs • 861 villages Dadri Chirawa Mundwa Sankrail Rabriyawas Farakka Chhindwara Gandhinagar Osara Ambujanagar Bhatapara Surat Sanand Chandrapur Nadikudi Panvel Professionally guided and run - 440 development professionals Kochi

  5. The Model Company needs: Energy Land Water CO2 Neutrality Focus: Roadmap & KPIs ACF has: Organization People Skills Close to Society Society needs: Livelihood / Quality of life Safe and clean environment Energy, land & water

  6. CSR - Towards Sustainability Initial Stage • Adhoc community • development projects • - Demand driven • - More Strategic • Engagement of stakeholders Intermediate • Integrated in to sustainability • Organizational structure • Monitoring and Impact (ROI) • - Inclusive Business Current stage

  7. Learning 1: Needs assessment is crucial • Whose need? Community Company • Prepare a strategy

  8. CSR: A mind-set forsustainability Community Development Initiatives: Based on Needs Assessment • Natural Resource Management • Water • Land Project Affected People (PAPs) Human Development - Health - HIV & AIDS - Education - Women & Youth - Infrastructure • Exploring CSV projects • Agro biomass for AFR • Sanitation for All • Spirulina for combating malnutrition • Livelihood • Agro based • Skill Based • Mason Training Business Sustainability • Productive and economically secured neighborhood • Reduced pressure for employment on Company • Skilled masons entering the construction industry • Brand ambassadors for Ambuja Cements • Healthier and more productive neighborhood • Better standard of Human Development Index • Business related and socially relevant • Gain reputation for building lives for PAPs. • Company gets easy access to natural resources – license to operate 9 8

  9. Learning 2: Projects to be aligned with business E.g. 1: Water Sustainability Company does: Saves Water Built Harvesting Structures Company needs: Energy Land Water CO2 Neutrality Secure Plants Focus: Roadmap & KPIs ACF does: Creates solutions -Built check dams / structures Rejuvenated ponds Capacity building / Training Water Positive (at each site) Society needs: Livelihood / Quality of Life Safe and clean environment Energy, land & water

  10. Achievement • Check dams constructed - 274 • Dykes constructed - 20 • Well recharging/ Percolation wells - 1301 • Ponds constructed / renovated - 390 • RRWHS - 4,397 • Khadine Bund - 17 • Impacts • Increase in Water Level (2-12 Mts) and • Improvement in water quality • Assured availability of Drinking Water at door step • Reversing Trend in Salinity Ingress • 1 crop to 2 to 3 crops every year 10

  11. Salinity Mitigation Area Mapping Salinity Mitigation Project 11

  12. ACF’s Intervention in water at Rabriyawas 12

  13. Work Done Results Intensive & Integrated Water Resources Development Programme in Kodinar Block Salinity Ingression Status During 2001, 2005, 2008 & 2009 IN 10 KM Radius 13

  14. Ambuja Cements: A Water Positive Company • Minimize and measure water consumption • Documentation (TCS as consultants) • 2012 - Water Positive Assurance Certificate (DNV as certifiers) 14

  15. Eg. 2: Responsibility towards Livelihood Company does: Employment to a few Mainly indirect employment Company needs: Energy Land Water CO2 Neutrality Secure Plants Focus: Roadmap & KPIs Reduce pressure of employment on company Society needs: Livelihood / Quality of Life Safe and clean environment Energy, land & water ACF does: Assures productive livelihoods *Agro based *Skill based 15

  16. Capacity Building Training on new / improved practices On farm demonstrations KrishiVigyan Kendra Technologies / Improved Practices Micro Irrigation - over 3000 Ha Horticulture Plantation – 4000 Ha System of Rice Intensification – 1800 Ha Better Cotton Initiative – 28000 Ha Market led Extension Promoting Farmer’s Organizations – 6 FPOs Inputs and Outputs – Collective Marketing Agro Based Intervention 16

  17. Skill Training Automobile • 16 Skill training institutes • Over 19,000 trainees • Over 40 different trades • Placement - 80% gainfully employed • Imbibing a culture of work safety Welder Bed Side Attendant 17

  18. Mason Training • Directly related to the business • Providing skills to construction Industry • Promote safety culture • Training with Certification • 80% of placements • Brand ambassadors of the Company 18

  19. Eg. 3: Energy Efficiency Company needs: Energy Land Water CO2 Neutrality Secure plants Company does: Built Feeding Systems Measuring Devices Permits & Pollution Corporate Function Focus: Roadmap & KPIs ACF does: Built network of farmers Planned collection points Facilitates collectives & Training Society needs: Livelihood / Quality of Life Safe and clean environment Energy, land & water 15,000+ tonnes of agri waste 19

  20. Manager AFR ACL Cluster-1 Cluster-2 Cluster-3 Village level Group Farmer Club Village level Group Farmer Club Green Gram Farmer Green Gram Farmer Mustard Farmer Mustard Farmer Biomass Procurement UNIT AFR COMMITTEE Shree Balaji Farmer Producer Company The only registered vendor with ACL Biomass Project Executive ACF Cumin Farmer Dense Network of Farmers Cumin Farmer 20

  21. Wasteful burning of crop residue - a common practice in India Scope of using biomass as alternate fuel in cement plants Alternate source of community Livelihood Developed Farmer’s Organizations for facilitating the supply Contributed to reduction in Net Emission Procuring biomass from farmers: win – win for all June 2014 Pilot at a site – saved INR 20million (2013) 21

  22. Learning no 3: Facilitate CBOs for sustainability

  23. Strategic Benefit • Opportunities to engage with collectives • Project sustainability • Collectives useful to Company. • Biomass Procurement • Positive voice at Public Hearing 23

  24. Learning No 4: Keep Engagement Proactive Not Reactive • Social Engagement Scorecard • - An annual exercise • Community Advisory Panels regular Sharing Opportunities • Site Specific Impact Assessment a human rights risk management system

  25. Learning No 5: Need for replication and upscale Document Pilot D Demonstrate

  26. Started in 2010 - 2500 farmers / 122 Groups To impart knowledge & skills on cotton cultivation -BCI principles and their implementation in field. Demonstration & Training on sustainable production Training a cadre of village level youth for scale up Scaled to over 17000 farmers / 572 Groups Promoted farmer’s producer companies for sustaining impact Eg 1: Better Cotton Initiative 26

  27. Pilot - 19 ‘Sakhis’ in one location in year 2000 Regular training/ refresher course for skill building leading to NIOS certification Begun with components of MCH (Institutional deliveries & child / maternal mortality Added aspects like Home based Neonatal Care Up scaled to 8 geographies with over 330 ‘sakhis’ 50% ‘Sakhis’ absorbed in Public Health System Eg. 2 :Village Level Health Workers – ‘Sakhis’ 71 Impact • Health access in neighborhood . Better health status • Reduction in infant and neonatal mortality by over 50% • Institutional deliveries almost doubled • Increase in health seeking behavior from Government 27

  28. Learning No 6: Important to measure ROI 44490 14020 True Value Concept : social and environmental profit and loss statement • F • E • S 30470 • − • + • $ • + • − Rain water harvesting Alternative raw materials and fuels Quarry restoration Renewable energy Water saving at customer end Economic value added Value created for society through CSR initiative Gaseous emissions Water extraction Land disturbed True Value Human health $ Profit Values in million Ambuja creates significant societal value

  29. Engaging stakeholders for sustainability Govt. of India NGO Media

  30. A Tested Model HR CSR Unit Head Neighbour of Choice Land CSR AFR CSR Env HR CSR Environment Communication AFR 30

  31. Thank You

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