SEO Questions to Ask Your New Clients - Webgenix

1. SEO Questions to Ask Your New Clients Page 1

2. It might be overwhelming to work with new customers for the first time. Obtaining all of the necessary information to begin working on expanding their business through SEO is one thing. Another is to do things in a way that demonstrates you're a seasoned expert. Asking the appropriate questions at the start of a (possible) collaboration is important to rapidly and simply launching a successful campaign. Hence, in this presentation, we'll look at some questions to help you qualify and begin working with new SEO clients. www.webgenix.com.au info@webgenix.com.au Page 2

3. Getting Access to What You Need Questions To Be Asked: • Access to your client's current data is essential to creating an effective SEO strategy. You must have access to their systems to undertake a comprehensive site inspection, analyse previous performance, and set up SEO reports. • If both parties have agreed to collaborate, you should have access to their platforms, which include: • Google Analytics • Google Search Console  • Google Ads Q.1 Do you have Google Analytics set up on your website? Q.2 Do you have Google Search Console set up on your website? Q.3 Do you have Google Ads set up on your website? Q.4 Can we get access to any of your existing documents? Q.5 Can you provide us with reports/work done by any previous agency? Page 3

4. Questions About Your Client’s Business Following that, you'll discover everything you can about your client's business. While developing an SEO plan, evaluate what is best for your client's website and its position in the SERPs. Yet, all deliverables and KPIs must also be in line with the broader aims of the organisation. Understanding if your client's business is seasonal might help you predict natural traffic highs and lows and plan campaigns more efficiently. Questions About Your Business: Q.1 What are your goals for the business and what difficulties do you face while achieving them? Q.2 What is your top acquisition channel? Q.3 Is your business seasonal? Q.4 What are your unique selling points? Q.5 What is your target audience? Q.6 Who do you consider your top competitors? Page 4

5. Questions About The Client’s Website. You must verify that there are no unpleasant surprises in this part. Some other domain you're unaware of? Planning a three-month migration? The moment has come to find out! Questions About Your Website Q.1 Do you have any additional domains? Q.2 Do you have any big changes planned within the next 12 months? Q.3 Has your website ever been negatively impacted by any core algorithm updates? www.webgenix.com.au Page 5

6. Questions About the Goals of Your Client Knowing your client's goals (both short and long-term) will assist you to drive your entire SEO approach and manage your client's expectations. Are they brand-new businesses attempting to rank first for a keyword dominated by industry leaders? Is it expected that their traffic would increase from zero to one million in six months? If this is the case, you should respond as soon as possible to assist them to realise what goals are realistic given their current business stage, money, and time schedule. Questions About the Goals Q.1 What increase in organic traffic are you aiming for in the upcoming 6-12 months? Q.2 How many conversions would you like to get in the next 6-12 months? Q.3 What keywords would you like to rank for? Page 6

7. Questions About Your Client’s Previous Marketing Efforts Who has your client previously worked with? Have they attempted anything else SEO, such as digital PR? Moreover, what worked and what didn't work if they already had standard operating procedures (SOPs) in place? Understanding this information can help you develop practises that are beneficial to both you and your client. Questions About Their Previous Marketing Efforts Q.1 Can you list any freelancers or agencies you have previously worked with? Q.2 Are you currently doing PR? If so, can you provide us with the media outlets you have been published on and existing soundbites from your representatives? Q.3 What processes that were in place with your former agency/staff would you like for us to continue with, and what would you to like to change? Page 7

8. Final Thoughts That's all there is to it. Overall, these are some of the questions to ask clients that are broken down in this presentation that you can use again and again. Make a duplicate and tweak it to your brand and services so it's ready for your next customer. Making the most of every chance to set yourself up for success is an important aspect of developing long-term client connections. The first step is to have tools accessible to rapidly and simply enrol new clients. Ofcourse, this is only a guideline for what to discuss with a customer on their first or second conversation. You can modify the template to meet your own needs. If you are having any more questions about how SEO can be important to your business, get in touch with Webgenix today! Page 8

9. THANKS See You Next Time www.webgenix.com.au info@webgenix.com.au