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Unlocking Social Media Marketing for Maine Businesses: A Comprehensive Guide

Discover the pivotal role of social media marketing in elevating Maine businesses. In this guide authored by Marc A. Pitman of The Fundraising Coach, gain insights into optimizing your online presence through effective strategies such as email newsletters and blogging. Learn the importance of user-generated content, ethical marketing practices, and the ways to keep your business relevant. Empower your brand, engage your audience, and harness the full power of digital marketing to foster growth and sustainability.

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Unlocking Social Media Marketing for Maine Businesses: A Comprehensive Guide

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  1. Social Media 101 Marketing Maine businesses with the power of the web Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com

  2. A Brief History Brochures  Web 2.0  User Generated Content

  3. Start small

  4. Your Google Profile

  5. Your Personal Google Profile • http://www.google.com/s2/profiles/me

  6. Email Newsletters

  7. Email Newsletter Tips • Start sustainably • Weekly? Monthly? Sporadic?

  8. Email Newsletter Tips • Start sustainably • Weekly? Monthly? Sporadic? • Ask permision • This is not direct mail • Purchased lists = SPAM • Double opt-in

  9. Email Newsletter Tips • Start sustainably • Weekly? Monthly? Sporadic? • Ask permision • This is not direct mail • Purchased lists = SPAM • Double opt-in • The ethical bribe • Entice new subscribers with something of value • Ebook | Tip Sheet | Recipes | Coupons

  10. Blogs

  11. Blog Tips • Blogs stick around • Great for search engines • Adds “permanence” for deletable emails & disposable news clippings • Keeps you professionally sharp & up-to-date

  12. Blog Tips • Blogs stick around • Great for search engines • Adds “permanence” for deletable emails & disposable news clippings • Keeps you professionally sharp & up-to-date • Repurpose content • Newsletters, press releases, ads

  13. Blog Tips • Blogs stick around • Great for search engines • Adds “permanence” for deletable emails & disposable news clippings • Keeps you professionally sharp & up-to-date • Repurpose content • Newsletters, press releases, ads • Most people won’t come to your blog • Make RSS feed & email options easy to find

  14. More Blog Tips • Find your voice • No one sees the world exactly as you do • Experiment with formal/informal, opinionated/general to see what generates comments

  15. More Blog Tips • Find your voice • No one sees the world exactly as you do • Experiment with formal/informal, opinionated/general to see what generates comments • Schedule it on your calendar • The habit of blogging takes time • I find every other week manageable, some like daily • Schedule your publishing (I write Sundays, publish Tuesdays

  16. Start Small

  17. Try Others

  18. 3 minutes – 1000’s of people

  19. Additional Resources • SmallBizSurvival.com • ChrisBrogan.com • MainePRMaven.com • SutherlandWeston.com • mainebusiness.mainetoday.com • FundraisingCoach.com

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