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Marketing to Grow Your Business – Social Media

Understand the metrics and find engaging content that attracts potential recruits and customers while improving credibility and keeping fans engaged. Leverage holidays, giveaways, community events, and corporate culture to showcase your success and philanthropic efforts. Learn from competitors and repost relevant industry news to stay involved and position yourself as an expert. Join upcoming social media classes to stay informed and provide feedback for future classes.

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Marketing to Grow Your Business – Social Media

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  1. Marketing to Grow Your Business – Social Media

  2. Facebook 301 | Understanding the Metrics & Finding Content that sticks on Facebook

  3. It affects your credibility It can attract or deter a potential recruit (Broker/Owner) or customer (Executive) Intriguing content will keep your fans returning to your page instead of “unfriending” you What goes on the web, stays on the web Why What You Post Matters

  4. Notifications Messages New Likes Insights Overview Likes Reach Talking About This Invite Friends Admin Panel

  5. Fans need a reason to “like” your page and visit it Interesting Posts Repost industry information by following likeminded groups Lots of visuals Brevity so they can easily read posts at a glance Facebook

  6. Leverage holidays Take the news and make it relevant to your real estate market Giveaways- Partner with locally owned companies Community- Reach out to your local audience by highlighting what’s going on in your neighborhood For Executives Open listings with photos and videos Sold homes to show your success rate Realty Executives events to show the support you receive from your franchise For Brokers Corporate culture (what’s happening in your office with your Executives) Philanthropy- Show your audience how much you care “Caption this” Hot Topics

  7. Gauge your audience’s reaction to determine what’s quality and what’s not If you make a post and it doesn’t get any traction, record that and move forward! If a particular post garners a lot of attention, remember that and do a like-minded post in the future Keep an eye on other outlets to see what works for them Identify What Works and What Doesn’t

  8. Keep an eye on other agents and brokerages in your market and see what is (and isn’t) working for them on their social media pages If they’re doing something that you like, by all means, leverage it for your market (just make it distinctly Realty Executives) Spy on the competition

  9. Repost industry news or local community news to show you’re involved in the local and business sector Also, sets you up as an expert in your industry Reposting Content

  10. Fans may love to see pictures of your puppies and babies, but that’s not in-line with your brand’s voice Instead, find ways to make relevant content interesting Fine line between what’s appropriate for personal vs. business pages Advisory: Professional vs. Personal Pages

  11. For Executives Join us for the next social media class on Twitter Twitter 101| The 5 W’s of Twitter and How to Use it for Your Business February 14, 2013 10 a.m. Pacific Time For Brokers Join us for the next social media class Using Facebook to Recruit| with Broker/Owner Debi Sugden January 31, 2013 10 a.m. Pacific Time What’s Next?

  12. Class: Executive Access 203 | Listings & Tools Date: January 23, 2013 Time: 1:00 p.m. Pacific Class: Facebook 301 | Understanding the Metrics & Finding Content That Sticks on Facebook Date: January 24, 2013 Time: 10:00 a.m. Pacific Class: Executive Edge | Sell More Homes Date: January 24, 2013 Time: 11:00 a.m. Pacific Coming Up…

  13. Just a few questions Provides feedback for future classes Thank you! Take the Poll

  14. Questions?

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