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Using Social Media for MIPPA Outreach . June 8, 2017 Debbie Bisswurm and Jane Mahoney. Expand outreach with social Media. Many Types of Social Media Facebook Twitter LinkedIn Google+ YouTube Pinterest Instagram Tumblr. **How many people have used social media for MIPPA outreach?.
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Using Social Media for MIPPA Outreach June 8, 2017 Debbie Bisswurm and Jane Mahoney
Expand outreach with social Media Many Types of Social Media • Facebook • Twitter • LinkedIn • Google+ • YouTube • Pinterest • Instagram • Tumblr **How many people have used social media for MIPPA outreach?
Facebook • Most used social media network on the Internet • Highest number of users – 18% increase year over year • Most recognized – 68% of adult population uses Facebook • Businesses use Facebook frequently • Increase exposure • Reach a targeted audience • Average time spent on FB is 20 minutes
Why Use Facebook? • Free – (or mostly) • Relatively easy • Can post in advance • Increases exposure to your agency and programs • Touches a different audience – caregivers/adult children • Use to advertise events • Data/feedback about what is working - who you are reaching and when
Examples of Facebook use by partners • NCOA • Senior Medicare Patrol • Medicare • HealthCare.gov • AARP • Medicare Rights Center • Wisconsin DHS • Social Security Administration • Wisconsin’s Family Caregiver Support Programs • Senior Resource Center – Sawyer County • OTHERS?
NCOA’s Facebook campaign • Used social media to promote benefits for low-income MC beneficiaries • Goals: • Raise awareness of benefits • Encourage people to use BenefitsCheckUp • Started by using staff who used social media and could fit it into work • One FB post every other day
Senior Medicare Patrol Facebook Campaign • Purpose – promote SMP Facebook Page • Reach – Beneficiaries and caregivers • Biggest success – Fraud Prevention Tip Tuesdays • Used infographics and pictures • Tag everyone you can to expand your reach • Pictures of presentations they gave
Fraud Prevention Tip Tuesday Sample Posts
Posting Tips • Post regularly – at least 3x/week • Create compelling and original content • Use graphics – people will skip your post if it is just words • Pictures of animals and people are the most compelling • Choose the right time of day • Noon to 3:00, M – F and noon to 1:00 Weekends • Write concise text – the first 3-4 words are most crucial to get reader’s attention
More Posting Tips • Include your phone number or website link so people have somewhere to get questions answered • Consider your audience and adjust accordingly • Direct information to adult children vs. older spouse • Can also share other organizations posts that are pertinent • Tie message to current events – July 4th, upcoming event, etc. • Medicare Blog Website – can post to FB directly from their page
Starting a Facebook Page • From an existing page • Your agency page • From your personal page • Can be completely separate • Create a fake account
Creating a page continued • From your Home screen, click Pages, then Create Page • Choose the type of page (Company Organization or Institution) • Give it a name and click Get Started • Follow on-screen instructions • You can choose page Administrators and page Managers • Give others permission to post, etc.
Things to consider • Allow others to posts? • Visitor posts can be seen only if approved • Visitor posts show up on the side bar • Schedule posts ahead of time • Someone to be in charge each day • Check notifications