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Making the business case for social media in Transit

Learn why social media is essential for transit agencies to enhance brand awareness, engage fans, and mitigate PR crises. Discover the measurable benefits and costs, and how to measure ROI for optimal results. Presented by Brandy Jones, APR External Affairs Manager at SORTA.

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Making the business case for social media in Transit

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  1. Making the business case for social media in Transit Presented by: Brandy Jones, APR External Affairs Manager, SORTA @mrsbrandyjones

  2. Social media is changing the world your customers & employees are always connected, sharing & aware

  3. Benefits • Enhances brand awareness • Social listening • Two-way communication • Engages fans & advocates • Helps mitigate & avoid PR crisis • Informs, educates and entertains customers • MEASURABLE

  4. Costs of doing business • Monitoring & Analysis • Content creation • Promotions & budget • Staff engagement • Senior management commitment

  5. For best results measure ROI…

  6. Measure: • Reach/exposure • Engagements • Audience • Conversion rates

  7. Narrate your agency’s story • Media look to social media for agency news and responses on trending topics • Links to news releases & articles about Metro • Info about special events, promotions and projects • Amplify organizational news and agency’s strategic goals Twitter is the social webs news breaker: 9 out of 10 people on Twitter use it to get news (Source: Twitter)

  8. Social listeningListen…Analyze…Improve • Customer service: • Listen to what customers are saying about our brand; use feedback to improve. • Media relations: • Monitor reporters content, see what they’re talking about and how you fit into the story.

  9. Potential results: • Develop loyal fan base on social media • Increase ridership by changing perception • Support organizational goals • Social becomes a critical part of communication/ marketing efforts

  10. Connect with us

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