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Engaging Adults in Sports: A Resource for Beginners and Returners

This resource aims to recruit adult beginners and returners to sports, addressing identified needs from regional governing bodies and organizations. Focusing on 18-35-year-olds in Telford & Wrekin, the project seeks to reverse declining adult club membership levels. Developed through a partnership, the resource includes insights and strategies for effective outreach, marketing, and engagement. It provides flexibility for further development, drawing from professional design expertise and extensive regional data. Lessons learned will inform future iterations and collaborations.

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Engaging Adults in Sports: A Resource for Beginners and Returners

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  1. A resource to recruit adult beginners and returners into sport Graham Macpherson

  2. Need identified through regional NGB’s, PANWM, DOH WM and CSPNWM Telford & Wrekin delivery project to halt the dropping adult club membership levels Energize STW commissioned through PANWM Development of club resource and T&W delivery project combined Background

  3. Different options for the resource Defining the audience Delivery project focused on 18-35yr olds Timescales Funding Professional support Initial considerations

  4. Developing a user friendly resource Flexibility to develop further Use of imagery, branding Time But also… Challenges

  5. Summary of content and rationale Format Style Content Resource introduction

  6. Use of a professional marketing / design company Wealth of information available Is it ever finished / ready? Real interest from other CSP’s, NGB’s and clubs Lessons learned

  7. Share resource with partner organisations Pilot prototype with controlled sample Further developments & refinements Explore workshop/further support options Next steps

  8. Any questions?

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