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Discover how Red Robin empowers guests to indulge in an exceptional beer experience. Our new layout features captivating photography, revamped menu copy, and enticing burger and beer pairings, including special Blue Moon beer pairing dinners. Training initiatives enhance team knowledge and elevate service quality, while interactive elements like beer milkshakes and cocktails add a unique touch. With a focus on local craft options and an inviting bar atmosphere, we aim to create memorable, 21+ friendly dining experiences that celebrate great taste and innovation.
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Red RobinOperation: Burgers & Brews Goal: Give the Red Robin guest the permission to drink beer
Layout • New Photography • New Copy Menu & Marketing • Burger & Beer Pairings • Blue Moon Beer Pairing Dinner • Team Member Pairing Guide • Innovation • Beer Milkshakes • Beer Cocktails
Bar Atmosphere • Custom Craft Beer Artwork • Back Bar Display – Bottle Beer • 21+ Only • Variety • Mandated Minimum of 18 bottle beers • Unchained Managers to explore local/regional options Messaging
Draught Quality • Assessment Strategy • Manager Training • Partnership with Design for NRO’s • Training • Bartender rehire/fire strategy • Expanded team member knowledge base • Formalized team member tastings Quality & Training