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Exploring Ethics in Advertising: The Case for Banning Subliminal Messages

This chapter examines the role of the writer as a researcher, focusing on advertising ethics. It discusses the implications of subliminal messages in advertising, proposing the research question: "Should subliminal messages in advertising be banned?" Readers will learn how to refine a broad subject into a focused topic and research question, harnessing resources from libraries and online platforms. The chapter emphasizes the importance of creative thinking in topic selection, utilizing tools like the Readers’ Guide and Discovery Techniques to foster in-depth understanding.

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Exploring Ethics in Advertising: The Case for Banning Subliminal Messages

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Presentation Transcript

  1. Writing the Modern Research Paper Part Three: Chapter 18 The Writer as Researcher

  2. The Mission is to limit: • General Subject • Advertising • Topic • Ethics and Methods of Advertising • Sub-topic • Subliminal messages in advertising • Research Question • Should subliminal messages in advertising be banned?

  3. Understanding the Difference between and finding a Research Subject and Topic: • The Research Topic: • A particular aspect of a larger field of knowledge. • Subject > Topic > Research Question > Thesis • To Understand Subjects • Check The Readers’ Guide • The Card (or Computer) Catalogue

  4. Selecting an Appropriate Research Subject • Begin by considering several subject and topic: • Even assigned subjects require creative thinking. • Look for ways to make your approach different from your classmates. • Free Choice Subjects: • Begin thinking about this NOW.

  5. Trying to Limit Yourself Through the Library: Trying to Limit in Yourself • Reviewing Your Interests • Record Subject Ideas • Encyclopedias • Current Books • Using the Index • The Readers’ Guide

  6. What is the Readers’ Guide? • One of the indexes, and the best known, in which magazines are listed. • Publications for the Modern Language Association (PMLA) is also one. • Readers Guide emphasizes popular magazines (Time, Newsweek, Popular Mechanics) • Use to get an overview of a subject as well as an idea about major topics within a subject.

  7. The Social Issues Resources Series (SIRS) • Over 30 different subjects titled and numbered on the spine • Three ring binders contain hundreds of short up-to-date articles on dozens of subjects. • Quick Reference Guide lists subjects, volumes

  8. Moving from Subject to a Research Topic • Focusing Your Efforts • Don’t bounce around too long. • If not you will create a scattered superficial research paper. • Go Online • Record Potential topics • Discovery Techniques • Free writing • Clustering

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