1 / 6

Market Research Monitoring Customer Service

Market Research Monitoring Customer Service. Market research is used by companies to find out what they can offer customers to meet their needs and expectations. How do you think the Alton Towers Resort could carry out Market Research?. Market Research Methods - Ticket Sales

xerxes
Télécharger la présentation

Market Research Monitoring Customer Service

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Market Research Monitoring Customer Service

  2. Market research is used by companies to find out what they can offer customers to meet their needs and expectations. How do you think the Alton Towers Resort could carry out Market Research?

  3. Market Research Methods - Ticket Sales Car Park Questionnaire Touch Screen Data Collection (from promotional leaflets) Hotel Data Focus Groups PDA Data Collection

  4. You have been asked by the resort to find out about the success of Th13teen. You will need to design a questionnaire to use on the PDA’s to collect data. You can only ask five questions – design a questionnaire to collect this data.

  5. PDA’s were used to collect data at the exit to Th13teen. The following results were obtained: 94% pre-arrival awareness, largely through TV (55%) and altontowers.com (25%) 57% of riders stated that TH13TEEN was a driver for visiting Overall ride score – over 8.

  6. Market Research Monitoring Customer Service

More Related