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2014 Battroborg Line Review: Architecting Success in Battling Toys

The Battroborg brand emerged as the top growth property in the Battling Toys & Playsets category in 2013. With an innovative 2014 line architecture, key offerings include the Warrior Single Pack and Battle Arena sets, priced at $29.99 and $69.99 respectively. The product range features unique battle mechanics like removable armor and sound-activated weaponry, appealing to children and collectors alike. The marketing strategy emphasizes digital media and social engagement, alongside increased retail presence and promotional efforts, ensuring a robust consumer connection and brand loyalty.

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2014 Battroborg Line Review: Architecting Success in Battling Toys

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  1. 2014 Line Review

  2. Architecture for Success In 2013, Battroborg was the #1 growth property in the Battling Toys & Playsets subclass (Source: The NPD Group/Retail Tracking Service/Battling Toys & Playsets subclass, 2013 vs 2012, absolute dollar growth)

  3. 2014 Line Architecture Warrior Single Pack Asst 2 styles Warrior Battle Arena Set Asst 2 styles

  4. Warrior Single Pack Asst T60806 SRP- $29.99 OBS- June

  5. SRP- $29.99 Single blade Warrior- Samurai Removable armor Custom weapons Katana handle w/sound

  6. SRP- $29.99 Double blade Warrior- Ninja Double blade action! LED confirms knockdowns Katana handle w/sound Removable armor

  7. Warrior Arena Pack T60807 SRP- $69.99 OBS- June

  8. Arena Pack Double blade Warrior- Viking

  9. Arena Pack Single blade Warrior- Knight

  10. SRP- $69.99 Battle Arena Includes Arena, 2 robots, 2 katana controllers and 2 drones Spring loaded floors Weapon rack Bamboo knockdown flags & posts

  11. TELEVISION 133MM IMP STATION MIX CW 2% Cartoon 50% Nickelodeon 19% Nicktoons 7% Disney XD 22% Hub % ----------------------------------------- TOTAL 100%

  12. DIGITAL • Focus digital media spend on fewer channels that achieve higher results • Continue social media efforts with a focus on growing Instagram followers • Fill website with content that engages consumers deep in the brand, provides instructions and has a WOW factor. • Zen Master • Armory of Weapons • Warrior Customization • 3D Printing Weapon Files

  13. RETAIL More product on shelf across mass retailers increases the investment made in retail marketing programs. • Video displays • Demo events • Pallets/FSDU • Circulars

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