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Engaging Sales Pitch Assignment to Enhance Persuasive Skills

This engaging sales pitch assignment, designed by Melinda Phillabaum, fosters teamwork and develops persuasive communication skills among students. In teams, students select a leader who chooses an item to "sell". They prepare a strategic sales pitch in 10 minutes, followed by presentations from all teams. The class evaluates pitches based on adaptation to the audience, persuasive techniques used, and overall desire for the product, culminating in rich discussions on persuasive communication. This activity can fit any student level and promotes creativity, critical thinking, and team collaboration.

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Engaging Sales Pitch Assignment to Enhance Persuasive Skills

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  1. My Favorite Assignment The Sales Pitch Melinda Phillabaum October 20, 2011

  2. THE SALES PITCH • Genre • The Assignment • Target Learners • Learning Objectives • Time to Complete • Materials, Equipment, and Special Considerations • Evaluating Outcomes/Grading • Support Materials

  3. Genre • In-class exercise • Group activity • Team builder • Leadership skills • Tests creativity • Oral communication • Persuasive skills builder

  4. The Assignment • Students form teams and select a leader • Leader chooses a “fancy bag” or envelope with an item inside • Team must choose a strategy to sell/pitch their product • Ten minutes to prepare sales pitch • Fifteen minutes to view all team’s approaches

  5. Assignment Continued • Class decides winner based on: *Audience adaptation *Persuasive techniques used *Desire for product • Leads to a great discussion of persuasive communication

  6. Target Learners • This activity is designed for any level of student and any major. • Business communication course is a 200 level course.

  7. Learning Objectives • To introduce the elements of persuasive messages • To create an environment of active learning toward a specific goal • To encourage team behavior • To explore creative and critical thinking

  8. Time to Complete • 20 to 25 minutes

  9. Materials, Equipment and Special Considerations • Fancy bags are fun but not necessary Large brown envelopes work too • Various trinkets that students can “sell” *Plastic rain ponchos *Deck of plain notecards *Post-it notes *Padfolios *Anything you have in the office

  10. Evaluating Outcomes/Grading • This activity is not graded. It can be part of an attendance grade but the value comes from participating, processing the information, and discussing the activity. • Understanding the persuasive message, audience adaptation, and team building skills become quite evident.

  11. Support Materials • This power point---would be glad to discuss if you have questions: • Melinda Phillabaum • mphillab@iupui.edu • 317-278-7329

  12. Conclusion • Melinda L. Phillabaum • Senior Lecturer and Coordinator of Business Communications • and Business Learning Communities • Indiana University Kelley School of Business • 801 West Michigan Street • BS 4007 • Indianapolis, IN  46202-5151 • Office 317-278-7329 • Fax       317-274-3312 • Email  mphillab@iupui.edu • www.kelley.iupui.edu

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