Contents

2. Contents • Regional Travel Options • Bicycle Friendly Policies • Potential for Converting Drive Alones • Bicycling + Health and Wellness • What is ZAP Twin Cites • Health and Wellness Applications • Data Collection and Administration • Bicycle Commuting Counts

3. Commuter Characteristics 26% within 5 miles 29% 5-10 miles 23% 10-15 miles 12% 15-20 miles 3% 20-25 miles 7% 25+ miles One dot = 25 workers Downtown Minneapolis Employment: 139,500

4. Bicycle Friendly Policies Development Transportation Health/Wellness Programming that Leverages Policies

5. Potential for Converting Drive Alones Greatest potential for conversion among alternative modes are carpooling and biking • Of those who currently drive alone, one-fifth indicate that they would be somewhat likely or very likely to try carpooling (20%) or biking (20%) in the next year. (240,000 commuters) 15% exclusive - transit (180,000 commuters) Source: Metro Transit – State of the Commute Survey – 2012

6. BICYCLING + HEALTH AND WELLNESS Followed 115 employees over 3 years. Actively encourages 464 employees to bike to work. Provides a $110 employee credit for bicycling to work. http://www.bikeleague.org/programs/bicyclefriendlyamerica/bicyclefriendlybusiness/pdfs/quality_bike_products_health_reward_program.pdf

7. What is ZAP Twin Cities? • First of its kind implementation of RFID technology to track and reward bicyclists. • Public Private partnership between Dero, U of M, St Paul Smart Trips and Minneapolis Commuter Connection. • Funded through one time Congestion Mitigation and Air Quality grant. • Promotes bicycling into downtown Minneapolis, downtown Saint Paul and the U of M.

8. GET TAGGED A tamper-proof RFID tag is installed by program staff on a participants bicycle wheel.

9. GET ZAPPED Participants ride past a ZAP reader installed along streets and trails. Riders must pass within 5-15 feet of a reader. Readers will only count one ZAP per day.

10. 38 ZAP readers in Minneapolis, St Paul and the U of M

11. GET REWARDED Participants win an automatic prize once they have ZAPPED their ride 10 times. Each month after that participants that ride 8 times are eligible for monthly prize drawings.

12. MONITOR EMPLOYEE ACTIVITY

13. HEALTH AND WELLNESS APPLICATIONS • Provides easy-too-implement, cost-effective health and wellness program. • Offers built-in participation incentives. • Does not rely on self-reporting—trips are tracked based on actual usage. • Provides reliable data on trips, emission reductions, money saved and calories burned. • Encourages improved employee fitness, health, productivity and savings on transportation costs.

14. HEALTH AND WELLNESS APPLICATIONS =

15. Data Collection and Administration • Education courses will be paired with program to encourage safe and confident cycling. • Program requires one-on-one interaction to tag bikes and provides opportunities for engagement and encouragement. • Pre-registration survey and annual program analysis. • Data will be made available to the City, County, State and Universities.

16. Bicycle Commuting Counts U of M – January 2012 Minneapolis – August 2012 St Paul – September 2012

17. Andrew Rankin Commuter Connection US Bank Plaza Skyway 220 S 6th St 612-370-3987 ext. 205 arankin@commuter-connection.org