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Engaging UK Audiences with the LHC: Innovative Outreach and Media Strategies

Over the past two years, we have launched a comprehensive strategy to engage the public and schools with the LHC, funding formative evaluations and building partnerships with organizations like IOP and CERN. Our media campaign began in 2001, resulting in significant media coverage and 12 visits to CERN in the last 18 months. We've organized events for 14,000 school students and exhibitions across major UK venues. With ongoing support for teachers and physicists, we aim to foster interest and understanding of particle physics among diverse audiences.

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Engaging UK Audiences with the LHC: Innovative Outreach and Media Strategies

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  1. 2 year ‘pulse’ of activity up to LHC launch • Strategy – written down, regularly reviewed • Funding • Formative evaluation – understanding audience • Partnerships (IOP, CERN, PP community)

  2. Media campaign (active since 2001) • 3 staff involved (not only on LHC) • All UK science correspondents visited CERN • 12 media visits in last 18 months • Briefing events for editors and journalists • Effective collaboration i.e. STFC/CERN

  3. Huge coverage of launch in UK • Still significant interest in LHC

  4. 1M € public and schools programme • 2.5 years @ 3/5 FTE • Additional resources • (STFC SiS + physicists + contractors) • Ongoing/background activities • (grants, Masterclasses, training, visits)

  5. Touring Exhibition Newcastle Centre for Life Glasgow Science Centre (Glasgow Science Festival) Liverpool World Museum (BA Festival of Science, Capital of Culture) Bristol At-Bristol TBC 5th venue • Science Museum exhibition • 6 months in Science Museum, London • Touring exhibition @ 4 venues in UK • 8-16 physicists trained in PE per venue • 6,500€ per venue for engagement

  6. www.particledetectives.net • IVCA Award • 39,000 visitors in September • >30% stay for >5 minutes

  7. www.teachers.tv

  8. www.youtube.com/user/SciTechUK

  9. ROCK IN 11 DIMENSIONS: WHERE PHYSICS AND GUITARS COLLIDE! How rock music may reveal big answers to big questions about the big bang • 12 – 14,000 school students • DVD to 1,500 secondary schools

  10. www.labreporter.com

  11. www.cernpodcast.com

  12. www.lhc.ac.uk

  13. www.particlephysics.ac.uk

  14. Royal Society Summer Exhibition 2008 • Oxford Trust Exhibition 2008

  15. www.collidingparticles.com • STFC Large Award • Physicists talking about the LHC

  16. The Future? Part 1 • LHC part of ongoing media/SiS activities • Focus on teachers and students • Appointment of a PP outreach officer?

  17. The Future? Part 2 • Teacher trips to CERN (RSLCs) • Teachers@CERN • Resources • STFC grants and SiS Fellowships • Masterclasses

  18. End of October 2008 Gareth James gareth.james@stfc.ac.uk Ray Mathias ray@danesmead.net

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