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Sheree Martin, J.D., Ph.D. Assistant Professor of Visual & Multimedia Communication

Social Media For Nonprofits Alabama Water Rally Alabama Rivers Alliance Annual Conference March 17-19, 2012. Sheree Martin, J.D., Ph.D. Assistant Professor of Visual & Multimedia Communication Samford University. I grew up here. Know Your Forest.

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Sheree Martin, J.D., Ph.D. Assistant Professor of Visual & Multimedia Communication

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  1. Social Media For NonprofitsAlabama Water RallyAlabama Rivers Alliance Annual ConferenceMarch 17-19, 2012 Sheree Martin, J.D., Ph.D. Assistant Professor of Visual & Multimedia Communication Samford University

  2. I grew up here

  3. Know Your Forest

  4. Brief History of 21st Century Advertising

  5. Broadcasting • Photo by Vivek Mukherjee, Creative Commons License via Flickr • http://www.flickr.com/photos/vivek-mukherjee/2401050588/

  6. Licensed and used with permission.

  7. Know Your Audience

  8. Choices

  9. Tell your story.

  10. Relationships

  11. Relationships • are like your garden.

  12. Monitor

  13. Track

  14. Build A Strong Net(work)

  15. Get Your Feet Wet

  16. "Content Marketing" • “Inbound Marketing” • Website + Blog • Tell your story (content) • Social Media • Relationships • Conversations • Share content and drive traffic to website • SEO

  17. Develop a Plan • + Editorial Calendar

  18. Execute

  19. Trees

  20. SEO and • Google+

  21. Facebook Timeline • --March 31

  22. Twitter

  23. Who are your followers? • Who are your loyalists & advocates? • Who are your influencers?

  24. A Few Tools • Hootsuite or Tweetdeck • TweetStats & Twitalyzer • WooRank • More here: http://benfranklinfollies.com/2012/03/15/social-media-for-nonprofits-resources-you-can-use/

  25. Compelling Story • Use Visuals • Call to Action • Share • Grow Your Community • Repeat

  26. Patience

  27. Connect: • LinkedIn: www.linkedin.com/in/ShereeM • Twitter: @RealSheree • Google+: www.gplus.to/Sheree • My website: www.benfranklinfollies.com • Resources For Today's Session: • http://benfranklinfollies.com/2012/03/15/social-media-nonprofits-resources/ • Email: tmartin –at- samford.edu • All Photos by Sheree Martin, except two as noted.

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