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Propaganda

Propaganda. EQ What is propaganda? Propaganda: * spreading information to help or hurt a cause * telling only the side you want people to know *propaganda appeals to emotions rather than intellect

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Propaganda

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  1. Propaganda

  2. EQ What is propaganda? • Propaganda: • * spreading information to help or hurt a cause • * telling only the side you want people to know • *propaganda appeals to emotions rather than intellect • These techniques are used in radio, television, ads in magazines, newspapers, and billboards.

  3. EQ: What are some common types of propaganda?

  4. TESTIMONIALS – a famous or influential people tell you why they use a certain product, are voting for a certain candidate, or are supporting a certain project or concept.

  5. TESTIMONIAL Usher says buy his new Fragrance

  6. Peyton Manning Testimonial

  7. Tiger Woods is on the cereal box, promoting Wheaties as part of a balanced breakfast. • Cierra is endorsing a new line of cosmetics • La Toya Jackson says that the Psychic Friends Network changed her life. • The lead singer of R.E.M appears on a public service announcement and encourages fans to support the "Motor Voter Bill." The actor who played the bartender on Cheers is an outspoken environmentalist.

  8. Bandwagon: persuading people to do something by letting them know others are doing it.

  9. BANDWAGON Everyone is buying Skinnyjeans. Go get a pair before they’re gone.

  10. Loaded words • Descriptive words or inviting adjectives are used to make the product inviting • Add sparkle and pep to your life with refreshing Zip.

  11. Go to Golden Corral, where the most Delicious and Tasty food is served LOADED WORDS

  12. Loaded Words • New, ice cream it will drive you bananas. You will be begging for more so go out and buy new banana split sundaes! Loaded Words

  13. Name calling • The use of loaded words to create negative feelings about a person, group, or thing.

  14. Only a tree hugger would try to protect the park from developers.

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