1. Art Synectics Bringing different things into real connection

2. Analogy A comparison between two things that are similar in some way Logical Synesthetic Affective Paradoxical

3. Logical Analogy • similarities in design, structure or function • Duck compared to boat • Tree compared to circulatory system • Bird compared to plane

4. Synesthetic Analogy • sensory comparisons of an interdisciplinary nature; perceptions of touch, sound, vision, taste or smell.

5. Affective Analogy • emotional resemblances • Offensive person as a snake • Beautiful girl as a flower • Timid as a mouse Synesthetic Analogy • (Paradox - is an apparently true statement or group of statements that leads to a contradiction) • “loud silence” • “the living dead” • “organized confusion”

6. Images & Transformations Images: • 1. Memory – recollections of the past (not fantasy) • 2. Imaginary – recollections of the past radically rearranged • 3. Hypnogogic – imaginary experiences perceived in the twilight state of consciousness between sleep and waking, accompanied by light flashes, sparks, geometric forms • 4. Afterimages – sensory over stimulation (colors reversed) 5. Hallucinations – images perceived as a result of personality disorders through lack of sleep, intense concentration, meditation or drugs. • 6. Dreams – associated with sleep (REM)

7. Transformations: 1. Magnification The “reconstruction” of a subject matter on a much larger scale than that of the original 2. Minification • Making an object appear smaller 3. Multiplication Repeating images or forms within a composition

8. Transformations: 4. Substitution Changing the original qualities of objects and surfaces (concrete pillow, wooden light bulb) 5. Reversals • Reversing color, perspective, function, relative sizes and so on, (reversing “laws of nature” - gravity) 6. Distortion • Changing an object or image by deformation, distortion or progressive state of degradation (burned, dissolved, decomposed, crushed, cracked, etc…)

9. Transformations: 7. Fragmentation Splitting or fragmenting objects or images (partially developed, dismembered, splitting planes) 8. Disguising • The use of latent or hidden images; obscuring the qualities of an object by wrapping, masking or camouflaging 9. Metamorphosis • Depicting images or forms in progressive states of change

10. Transformations: 10. Transmutation • A radical form of metamorphosis 11. Soft Focus • Changing focus of all or parts of an image; blurred edges or contour lines 12. Progressive Image Breakdown • Subjecting an image to treatment that tends to deteriorate, obscure or progressively break it down to simple shapes or patterns.

11. Transformations: 13. Transference • The intrusion of an object or element into a space or environment not normally its own 14. Positive-Negative Reversal • Using the photographic negative rather than the print (or both) in a composition 15. Animation • Inanimate subjects made to “come to life”

12. Transformations: 16. Collapsing Volume • Rendering 3-D subjects to appear flat or transparent, through the use of contour line 17. Partial Delineation • Drawing, carving, or presenting only a portion of an image in its finished state 18. Simultaneity • Presenting several views or time modes simultaneously; for example, showing the side, top, back and bottom views)