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Wine Customer INSIGHTS

Provide business development tools for wineries that support value creation through intimate customer knowledge and relationships. Improve marketing, communications, pricing, overall business evaluation, customer interaction, and more.

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Wine Customer INSIGHTS

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  1. Wine Customer INSIGHTS Superior Wine SERVICE International, llc www.swsi.info Madame Camila Richard Direct Sales Advisor, Château de Pommard

  2. Capabilities: Wine Customer INSIGHTS: Exactly YOUR customers Imaginative & FORWARD looking Truly 2-WAY communication MISSION & PURPOSE: Provide business development tools for wineries that support VALUE creation through intimate customer KNOWLEDGE & RELATIONSHIP.

  3. Our TOOLS: When you have any of the following Business Development Goals: Improve marketing & communications. Focus on PRICING Hotline & SNAPS 360° INSIGHTS 4, 6 or 12 Overall business evaluation and customer interaction program. A direct communication channel for conflict resolution and staff motivation. Understand your customer’s value/price window. Focus on SERVICE Focus on FUN Event & Festival New & improved product development. Dig deeply into the elements of service that create value. Shorter information gathering tools for “on- the-go” occasions. Value increase. Fun wine themed quiz program with a twist. Margin increase. Improve customer experience. Multi-dimensional customer engagement tools that lead to increased knowledge, opportunity and value creation. We can help. (In other words) Profitability.

  4. Our TEAM: MBA Kristofer SPERRY Founder: SWSI, llc Mademoiselle Pauline CIAI Wine Tourism Associate, Château Haut Breton Larigaudière International MBA: Strategies for DTC wine business development through tourism. INSEEC University: Bachelor Wine & Spirits Commercialization Founder: Myrddin Wine Company Assistante commerciale, Les Grands Chais de France (Corporate account management) Kristofer SPERRY, Wine Architect Dr Stephen MENKE Associate Professor of Enology, Colorado State University: Quality management & enology education. Frau Susanne REBHOLZ Senior Manager Sales: CodeWrights GmbH Kaiserslautern University: Master of Arts Business Enology Educator, Pennsylvania State University Extension General Manager, Ökonomierat Rebholz Manager/winemaking: Sonoita Vineyards

  5. Our STORY: MBA Kristofer SPERRY My career in wine started with design & architecture to support various business models for wine production & sales. The philosophy that people come first and the facilities support the aspirations of those people led to many successful winery projects. Opening my own winery led to the opportunity to come in close contact with our customers. It is our top priority to provide exceptional customer service. We created a wine family. My MBA experience allowed me to study in-depth the action-ability of business building strategies based upon the components of VALUE. I learned that much of what I assumed to be the foundation of wine customer value was not quite so obvious. Current research reveals a large gap between our current and desired understanding of the actual components of VALUE sought from a wine experience. For exactly this reason, I founded SWSI, llc. To eliminate this gap. When we know intimately what our customers want from us, then we can provide extraordinary VALUE. Be LISTENING.

  6. “Exceeding expectations requires preparedness and the more a manager can do to know the customers, what they are looking for and where they have been, the better the tasting room will be positioned to deliver a world-class experience resulting in happy customers and financial gains for the winery.” Stephanie Wycoff, MBA Estate Director Seghisio Family Vineyards We invite you to include our tools as support for your business development strategies. We welcome the opportunity to discuss with you the specific benefits of each tool. Please visit our website for additional information: www.swsi.eu Your Superior Wine SERVICE International, llc TEAM Kristofer SPERRY +49 0176 8747 3151 kristofer@swsi.info Pauline CIAI +33 6 65 27 50 24 pauline.ciai@swsi.eu

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