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Thinkbox 2008 Half Year Review January – June 2008

Thinkbox 2008 Half Year Review January – June 2008. Viewing Summary We watched 2.34 hours of commercial broadcast television daily on average so far this year & 3.77 hours of broadcast TV (which includes the BBC) overall

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Thinkbox 2008 Half Year Review January – June 2008

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  1. Thinkbox 2008 Half Year Review January – June 2008

  2. Viewing Summary We watched 2.34 hours of commercial broadcast television daily on average so far this year & 3.77 hours of broadcast TV (which includes the BBC) overall Commercial viewing remained healthy, up 4% for all individuals year-on-year Commercial impacts rose 6% versus the same period last year with significant increases against all key audiences. ABC1s saw a massive 9% uplift, whilst 16-34s grew by 3%. 2.4 billion ads are seen everyday, that’s 42 per person. The first half of 2008 has seen the astonishing uptake of online TV services from UK broadcasters, amongst all age groups but particularly the young. The BARB numbers on the following pages do not include that form of TV viewing, which makes the numbers all the more remarkable Sources: BARB/Infosys/DDS

  3. Impacts grew 6% on the same period last year with ABC1s up 9% year on year +6% millions +7% +9% +4% +5% audience Source: BARB/DDS Jan-June ‘07 versus Jan-June ‘08

  4. Jan-June impacts are at their highest for the last five years, rising a massive 15% for all individuals +15% billions +16% +19% +6% +8% audience Source: BARB/DDS Jan–June 04-08. See Appendix for full year figures

  5. Great creative work in the first half of 2008 encourages more viewing of ads Drench ‘Brains’: 240,080,000 broadcast impacts VW Golf ‘Everyday’: 93,581,000broadcast impacts Honda Accord ‘Sky-diving’ 388,144,000 broadcast impacts Source: DDS July 2008

  6. Commercial broadcast TV viewing was up 4% overall versus the 5 year average +2% +4% +3% 0% +4% ave. hours per day audience Source: BARB/Infosys Jan-June 03-07 & Jan-June 08

  7. Total broadcast viewing in Q2 (inc. BBC) showed a marginal increase versus the 5 year average +0% +1% +2% +3% -4% ave. hours per day audience Source: BARB/Infosys Jan-June 03-07 & Jan-June 08

  8. Viewing Share by Channel Jan-June 2008 Source: BARB/Infosys. *Note that total commercial and BBC does not equate to 100% due to unreported channels & home shopping. ITV1 includes GMTV time 6am- 9.25am, GMTV is the total share between the time of 6am-9.25 am

  9. Viewing Share by Channel Jan-June 2008 Source: BARB/Infosys. *Note that total commercial and BBC does not equate to 100% due to unreported channels & home shopping ITV1 includes GMTV time 6am- 9.25am, GMTV is the total share between the time of 6am-9.25 am

  10. Viewing Share by Channel Jan-June 2008 Source: BARB/Infosys. *Note that total commercial and BBC does not equate to 100% due to unreported channels & home shopping ITV1 includes GMTV time 6am- 9.25am, GMTV is the total share between the time of 6am-9.25 am

  11. ITV1’s top programmes Jan-June 2008 Source: BARB/Infosys, Individuals

  12. Channel 4’s top programmes Jan-June 2008 Source: BARB/Infosys, Individuals

  13. Five’s top programmes Jan-June 2008 Source: BARB/Infosys

  14. Commercial digital only channels top programmes: non-sport, Jan-June 2008 Source: BARB/Infosys *Digital commercial channels only

  15. Commercial digital only channels top programmes: sport Jan-June 2008 Source: BARB/Infosys *Digital commercial channels only

  16. Top commercial digital programmes: kids Jan-June 2008 Source: BARB/Infosys *Digital commercial channels only

  17. Platform & Technology Summary Nearly 90% of UK homes have digital TV. Analogue switch off is well on track. 22.2 million households in the UK have multi channel TV. Freeview remains the most popular platform overall and is driving digital take-up on secondary sets. DTR technology is now in 18% of UK homes with c. 80% of those opting for Sky+. Nearly 50% of homes in the UK pay for television content. Sources: Ofcom Digital Comms Report Q1 2008, Screen Digest, Skyview

  18. Nearly 90% of UK homes have digital TV There are 25.5 million main sets in the UK, 87.1% of these are now digitally enabled. Freeview remains the most commonly used platform. Analogue Terrestrial: 12.8% ADSL: 0.2% Digital Terrestrial: 37.9% Cable: 12.5% Free Satellite: 2.8% Pay Satellite: 33.7% Source: Ofcom Digital Television Update Q1 2008, main set access

  19. Two thirds of all television sets in the UK are digitally enabled Of the UK’s 60 million TV sets (main and secondary), around 40.5 million had been converted to digital multi- channel by the end of Q1 2008. Free Satellite: 1.2% Cable: 6.2% Analogue Terrestrial: 32.5% Pay Satellite: 20.6% ADSL: 0.1% Digital Terrestrial: 39.2% Source: Ofcom Digital Television Update Q1 2008, all sets

  20. 47.9% of homes in the UK pay for television content Analogue terrestrial 12.8% Free sat 2.8% Digital Cable 12.4% Analogue cable 0.1% DTT 36.3% ADSL 0.2% Pay Satellite 33.7% Top up TV 1.6% Source: Ofcom Digital Television Update Q1 2008

  21. May 2008 saw the launch of Freesat • Freesat is a joint venture between ITV and the BBC. • Sky also runs a free satellite service. • Freesat should be available to up to 98% of UK homes when rolled out fully including those that can’t access Freeview. • It offers around 80 free digital TV and radio channels and HD, but 200 channels should be available by the end of the year. • By the end of Q1 2008, 720,000 homes were using free satellite as their primary platform. Source: Ofcom Digital Television Update Q1 2008

  22. DTR penetration continues to grow • Digital TV Recorders are now in 18% of UK homes: • 3.7m households subscribe to Sky+ (41% of all Sky homes)*** • c. 550.9k Freeview DTRs had been sold by March 2008 • c. 364.2k households subscribe to Virgin’s V+ • c. 120k households have a BT Vision DTR, whilst 10k opted for a • Tiscali DTR by the end of 2007* • Sky homes watch an extra 23 mins a day when they convert to Sky+** • 83% of viewing in DTR homes is to live broadcast TV** • 44% of recorded breaks are watched at normal speed** • Commercial impacts increase by 5% when homes get Sky+** Sources: Ofcom Digital Comms Report Q1 2008, Screen Digest July 2008 estimates* Skyview Apr 08** , Sky Reults 30 June 2008***

  23. HDTV’s popularity demonstrates appetite for high quality viewing 498,000 Sky HD subscribers (5.5% of all Sky subscribers)***** Virgin has approximately 253k subscribers* 18 specialist HDTV channels** C. 8m households in the UK with at least one HD ready set* HD ready sets forecast to reach 10 to 11m by end-year*** According to research from Ofcom, HD programming accounts for a third of total viewing in HD households. 43% of respondents reported overall viewing to increase after subscribing to HD 30% of adults say they are likely to subscribe to a HD service in the near future**** Sources: Ofcom Digital Comms Report Q1 2008, Virgin*,Screen Digest July 08**, Screen Digest forecast*** Continental Research Nov 2007****, Sky Results 30th June 2008*****

  24. IPTV Services IPTV is the delivery of TV on-demand through a phone line/broadband connection and proprietory operating systems (so not via the web), eg Tiscali and BT Vision Almost 0.7% of UK homes subscribed to IPTV services by the end of 2007. However they are predicted to grow to 2.27% by the end of 2008.* Tiscali TV reached 64k by Q1 2008.* BT Vision reached 214k subscribers by Q1 2008.* Student targeted IPTV provider ‘Freewire’ is already in a 100,000 student rooms.** Sources: Screen Digest July 2008,* Inuk DM Europe June 2008**

  25. TV on Demand • Sky Anytime has been used by 1.6m homes since launch, mainly via Sky+ boxes, but now also via the web. • 4OD is available online and also on Virgin, Tiscali and BT Vision IPTV services.* • According to Virgin, 1.6m customers per month used its VOD service by Q1 2008.** • Research by Tiscali revealed that 62% of VoD viewers preferred to watch via their TV set than their computer screen.*** Source: Skyview April 08,Channel 4 April 2008*,Ofcom Report Q1 2008**, Tiscali Annual Trends in TV Report Jan 08***

  26. TV on Demand – Web services • According to ComScore, online video is now the 3rd most popular internet-based activity behind search and retail • 38% of the UK population have watched TV via broadband • 34% have downloaded TV programmes/clips • 2.2 million have already watched live streamed TV via the internet with another 2.4 million expecting to do so within a year • Streamed online TV is used in short bursts, approximately 15-30 minutes on average • VOD is used primarily as a catch up service Continental Research Nov 2007, * Skyview Jan 2008,

  27. TV on Demand – Web Services 4OD Free 30 day catch-up service and access to classic on demand content. Users can also ‘pre-book’ series and programmes. Downloads have now exceeded 100 million. Demand Five Catch-up and download service. Includes a mixture of free and pay for programmes. ITV.com Free 30 day catch-up service and access to archive programming. Users can also watch the ITV channels streamed live. Circa 6m unique users per month. 69m views since re-launching in August 07. Coronation Street is the most popular programme to download. Source: Channel 4 February 2008, Revolution July 2008

  28. TV on Demand – Web Services MTV Overdrive Free service showcasing the best of MTV’s content, MTV sessions and the latest music videos Sky Player Recently launched online, this catch-up and download service is free to Sky subscribers, but available to non-subscribers on a pay per view basis BBCiPlayer 7 day catch-up service. Up until end of April,  there were 75m streamed or downloaded programmes  – Dr. Who the most popular . It has 1.4m users per month. Virgin has recently launched the BBC iPlayer as part of its TV package. Source Revolution July 2008

  29. TV Expenditure • Retail saw a 6 monthly uplift +10.5% year on year, despite the current economic climate. Gov, social and political increased its spend by +23% with COI anti-smoking ads such as “Wanna be like you”. • Direct Line increased spend by a whopping 71% since Q2 last year. Tesco also increased their spend by 29% promoting their low prices as consumer’s food bills continue to rise. • The financial comparison website, gocompare.com pushed up its TV ad spend by a huge +251% at a time when consumers are at their most cost conscious. • Source: Nielsen Media Research Period: 01/01/08 – 30/06/08.

  30. Top spending TV categories Source: Nielsen Media Research Period: 01/01/07-30/06/07 & 01/01/08 – 30/06/08.

  31. Top spending TV advertisers Source: Nielsen Media Research Period: 01/01/07-30/06/07 & 01/01/08 – 30/06/08.

  32. Top spending TV brands Source: Nielsen Media Research Period: 01/01/07-30/06/07 & 01/01/08 – 30/06/08.

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