What is Search Engine Optimization?

1. SEARCH ENGINE OPTIMIZATION By:-Achievers IT

2. Agenda • Definition of SEO • Search Engine Optimization Process • Types of SEO On-Page SEO Off-Page SEO Technical SEO

3. Search Engine Optimization Process

4. DEFINETION It is process of Improving the visibility of a website or web Page and as well as exposure to your brand, through non-paid (also known as "organic") search engine results. Advantages of SEO Targets quality traffic SEO gets more clicks than PPC Improve Use r ExperienceHigh ROIBrand Credibility Increase Ranking of a Website in SERP

5. Search Engine Optimization Process Initial Analysis: Initial Analysis is the process of closely examining a website to gain a better understanding of how well the website has been optimized and what can be done to help the Website improve. Keyword Research: Keyword search is most important part of on-page Optimization Process of any business. finding, analyzing and using the phrases, people use to search for information on the internet.

6. Competitor Analysis: competitive analysis involves researching the links, keywords, content, and more of your SEOcompetitors in order to reverse-engineer the most successful elements of these tactics into your own SEO strategy. Website Analysis/Design: It is a way of designing and developing websites to make them search-engine friendly. Making a websiteSEO-friendly means that Google and other search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. Copywriting and Implement: SEO copywriting is all about creating useful, compelling, and valuable content that targets specific keywords so that other people will gladly promote it on social media platforms.

7. Website speed and Performance: Website speed is a direct ranking factor, a fact known even better since Google's Algorithm Speed Update. However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time. Link Building and Marketing:  Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site's authority. SERP Report and Analysis: Itis the process of analyzing the top web pages that rank for a specific keyword or topic. ... This will give your marketing or SEO team valuable insight, allowing it to push your business up the rankings

8. Types of SEO On-Page SEO Off-Page SEO Technical SEO

9. On-Page SEO

10. Keyword:Keyword is the words and phrases that searchers enter into search engines, also called "search queries." If you boil everything on your page — all the images, video, copy, etc. PageTitle: It is a short description of a webpage and appears at the top of a browser window and in SERPs. It is an important element of an optimized SEO page. A page title should include a page's keyword in the title tag H1, H2, ….H6: h1 tag should contain your targeted keywords, ones that closely relate to the page title, and are relevant to your content. The h2 tag is a subheading and should contain similar keywords to your h1 tag. Your h3 is then a subheading for your h2 and so on.

11. Unique Content: Unique content is online content that is created to be completely different than any other content found on the web. Creating this kind of content is extremely important because it can enhance search engine optimization (SEO) Meta Tags: Meta tags are snippets of text that describe a page's content; the meta tags don't appear on the page itself, but only in the page's source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.

12. Permalinks: A permalink is the link that is used to access a specific piece of content on your site. For example, the homepage at XYZ is at https://xyz.com/, our blog is at https://xyz.com/blog/ and a single post uses a link like https://xyz.com/blog/wordpress-widgets/. Permalinks are also used for archive pages, static pages, and any content on your site that needs its own URL. Image Alt Tag: It is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags

13. Off-Page SEO

14. Social Bookmarking: It is an online service which allows users to add, text note, edit, and share bookmarks of web documents. Blog Submission: Blogging is a off-page activity in which user or owner of the website write a blog relate to his Business in blogs websites. Article Submission: Article Submission refers to an off-page SEO technique in which you write an article and publish it on the third-party website.  Directory Submission: It is good practice of submitting your website URL and its details on the web in a directory under a particular category. It helps in building a backlinks.

15. Classified Ads: Classified websites are the platforms that help you promote products or services by connecting both buyers and sellers in a centralized way. Blog Commenting: It a simple strategy to start building links back to your site while building strong relationships with people in your industry. It is about exchanging ideas or opinions about what people think or feel about a topic. Local Listing:It is continuously process of updating and maintaining a business' location data across online directories, websites, and other customer-facing platforms. A local listing typically comprises a business' name, address, and phone number, referred to collectively as “NAP” data.

16. Technical SEO

17. Specify a Preferred Domain: you give instruct search engines as to which variation of the domain you want to use throughout the lifetime of your website. Robot.txt : It is a text file that tells web robots which pages on your site to crawl. It also tells web robots which pages not to crawl. URL Structure: SEO best Practice for URL, Keeping URL as simple, relevant, compelling, and accurate as possible is key to getting understand both your users and search engines

18. Navigation and Website Structure: Navigation structure of a website describes how different pages on your site are organized and connected to one another. For example, some pages and content can only be reached by visiting a specific page. Designers and web developers often plan the navigation structure when making a new website. Canonical URLs: It’s a simple way to tell Google which version of a page to take into account when indexing your website. The concept is similar to the preferred domain where a single page is accessible through various URLs<link rel=”canonical” href=”yourpageurl”>

19. Optimize Your 404 Page:It best to not show a 404 page, simply redirect people to a different page. If you update a page and change the URL, make sure you redirect the old URL to the new page so visitors don't wind up on a 404page. Add Breadcrumb Menus: It is a set of links at the top or bottom of a page that allows users to navigate to a previous page (usually the category page) or to the home page of a website.

20. Add SSL: Itsearch engine rank benefits and increased user trust from installing SSL site-wide. Google recently announced that having an SSLCertificate is the easiest thing site owners can do to boost SEO ranking Accelerated Mobile Pages (AMP): It is another important factor of technical SEO. It optimized for mobile web browsing and intended to help webpages load faster. XML Sitemap: One of the most important elements of technical SEO is XML sitemap optimization.It is an XML file that lists all pages/posts available on your website.XML sitemap optimization is simple, only include in your sitemap the pages that are important for your website. In the majority of cases, these are your pages, posts, and categories.

21. Thank You Contact Us+918431040457 Website www.achieversit.com