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Google analytics 4 vs Universal analytics

Google Analytics is an integral part of any digital marketing strategy, and its capabilities have expanded over the years. Universal Analytics (UA) is the original version of Google Analytics that has been used since 2012. On the other hand, GA4 is the latest version of Google Analytics released in 2020.

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Google analytics 4 vs Universal analytics

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  1. google analytics 4 VS UNIVERSAL ANALYTICS www.webdesigningdubai.ae

  2. What is Universal Analytics (UA) Universal Analytics (UA) is the original version of Google Analytics that has been used since 2012. It provides detailed information about website traffic and demographics, behaviours and interests. It uses cookies to track user data and provides a wide range of reports to help businesses understand their website visitors better. user behaviour, including

  3. What is GA4 On the other hand, GA4 is the latest version of Google Analytics released in 2020. This is a completely new platform that offers a comprehensive strategy for tracking user behavior. GA4 uses a variety of event-based metrics that allow for more accurate tracking of user interactions. It also introduces new features such as AI-powered analytics, device tracking, and improved privacy.

  4. MEASUREMENT MODEL One of the main differences between GA4 and UA is the measurement model they use. Global search uses a session-based model that groups user interactions into a session based on timed or recent interactions. GA4, on the other hand, uses an event-driven model where every user interaction is treated as an event. This means that GA4 can track more user behavior and provide more detailed information.

  5. CROSS-DEVICE TRACKING One of the main differences between GA4 and UA is the measurement model they use. Global search uses a session-based model that groups user interactions into a session based on timed or recent interactions. GA4, on the other hand, uses an event-driven model where every user interaction is treated as an event. This means that GA4 can track more user behavior and provide detailed information.

  6. DATA PRIVACY Data privacy has become a major concern in recent years, and GA4 addresses this issue by providing more privacy controls. GA4 allows users to opt out of tracking and anonymizes user data by default. It also allows companies to set data retention policies, ensuring that data is deleted after a certain period of time.

  7. USER INTERFACE GA4’s user interface is different from Universal Analytics. GA4 has a modern and user-friendly interface, making it easy to navigate and find the information you need. It also has lots of customisation options, allowing businesses to create their own custom reports and dashboards.

  8. REPORTING While GA4 offers many new features, it still needs to improve some reporting capabilities that UA offers. For example, UA provides advanced segments, which allow businesses to analyze subsets of data based on specific criteria. GA4 does not offer this feature yet, but Google is working on adding it in the future.

  9. We are the leading digital marketing agency in Dubai offering web design, eCommerce, SEO, social media marketing and digital advertising services. Our digital and social media marketing services can increase your business objectives at a larger phase. We have highly experienced digital marketing Dubai consultants specialize in understanding your customer’s journey from awareness to consideration to purchase

  10. CONCLUSION In short, GA4 is a significant upgrade over UA, offering new features and better accuracy. Its performance- based measurement model, cross-device tracking, and privacy controls make it a more reliable platform for tracking user behaviour.

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