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5 FRAMEWORKS TO HOOK YOUR AUDIENCE IN 5 MINS (And perfect your next pitch.)
MOST SPEAKERS LOSE THEIR AUDIENCE IN THE FIRST 5 MINUTES. Not because their pitch slides are bad... but because their intro fails to grab the audience’s attention.
What if you could hook your audience in the first 60 seconds? Here are 5 ways to turn boring intros into high impact moments.
#1 CEMENT AUTHORITY If your audience doesn’t see you as credible, they’ll tune out fast. LETS TALK BUSINESS Cementing authority makes people lean in and want to hear what you say.
HOW TO DO IT: Testimonials – share videos/texts of clients wins. Results – show your own success (dashboards, revenue, growth charts). Positioning – show you were once in their shoes and reached their goal. HOT TIP ? Showing proof of these successes is way more credible than simply just telling ✨ EXAMPLE Share a case study where one client went from 0 to 50 signups in a week after applying your framework.
#2 CREATE COMMITMENTS A silent listener is a disengaged listener. YES SIR! Getting small commitments early keeps people primed to follow your lead.
HOW TO DO IT: Listener Check – checkifyour audience canhear youand getthemto say“yes” Chatbox – get the audience to answer you when you ask questions. Micro-commitments – get the listener to do simple things for you HOT TIP ? Get them to give unique ways of saying just the regular‘yes’ EXAMPLE If you’re on a webinar, getting people to add a “thumbs up” always helps.
#3 PRE-OBJECTION HANDLING Objections kill sales before you ever make your offer. OBJECTION! Handling them upfront removes resistance and boosts conversions.
HOW TO DO IT: Ignore – you can choose to explain how the objection may be invalid Disagree – validate the concern, then show proof it’s solvable. Agree – acknowledge the objection, clarify the truth, and show the path forward. HOT TIP ? Address time and money objections first even before the offer. EXAMPLE Money objection: “Money isn’t really the issue. The real question is: Whether you want this outcome or not?
#4 HOPE FOR THE FUTURE Ifyour audiencecannot imagine success,theywilln ot takeaction. Painting a picture of their dream future gets them motivated.
HOW TO DO IT: Describe their future with the problem solved. Remind them why they want this change (their “why”). Contrast the future with the cost of staying stuck. ? HOT TIP Focus more on the pain of staying stuck rather than how ideal their future can be.
#5 BUILD MYSTERY Creating mysterywillfurther hook your audiencetocrave to hear yoursolution. With the right hook the audience are more likely to stay till the pitch.
HOW TO DO IT: Open Loops – startastorybutdon’t finish ituntil later. Tease – hint at what they’ll learn, but hold back the “how.” ? HOT TIP Always end your intro with a cliffhanger, curiosity is what keeps people glued. EXAMPLE Drop a statistic without the explanation and circle back again. (e.g., “95% of people miss this one step… I’ll show you what it is later.”).
WRAP UP Astrong pitchisn’t optional,it’s everything. Use these 5 frameworks to hook your audience in the first 5 minutes.
FOLLOW AUDREY FOR MORE CONVERSION TIPS www.Akalptechnomediasolutions.com