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Messaging Architecture

ApTapsecurity avatar
ApTapsecurity
11 diapositives · 149 Views · May 14, 2018

ApTap automatically finds your bills and subscriptions so you always know whats coming and where its going. No more surpises, except the nice ones!

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Messaging Architecture
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  1. Messaging Architecture

  2. Brand Promise Delivering simplicity and assurance, conveniently crafted for everyone

  3. Positioning Statement ApTap is an all encompassing bill and subscription tool that enhances your experience and empowers you to be one step ahead of your finances.

  4. Target Audience Tech Savvy Young Professionals Students and Graduates Freelancers

  5. Mission Empower people to optimise and control their subscriptions and bills

  6. Vision Revolutionise the subscription ecosystem to give access to the world's most desired services, with just a tap.

  7. Tone of Voice Considerate Futuristic Progressive Intuitive Energetic Credible

  8. Elevator Pitch ApTap empowers people to optimise and control their subscriptions and bills in order to change the way the current industry operates. We envision a future where technology is integrated to more naturally benefit people. ApTap is an all encompassing bill and subscription tool that enhances your experience and enables you to be one step ahead of you finances, by providing instant access and control over a world of services, with just a tap.

  9. Brand Pillars with Headlines Benefits & Examples Optimise ApTap is a centralized place for all of your bills and subscriptions that allows you to take control with a simple tap. • Integrate multiple bank accounts and bills to effectively track them all • Calendar that visualises all of your subscriptions and bills that can also be integrated with your personal calendar and shared with friends and family • Easy to use interface with seamless transitions

  10. Brand Pillars with Headlines Benefits & Examples Reliable Count on ApTap offering the best service for you • Feel safe that information is guarded with a high level of Security • Reminders that are informative and ahead of time • Alternative suggestions, highlighting the best services for you • Inform about the hidden benefits of specific bank accounts (e.g. Amex vs Barclays)

  11. Brand Pillars with Headlines Benefits & Examples Differentiate ApTap is a tailored tool to visualise how work and personal finance overlap. • Allows you to seamlessly integrate multiple bank accounts and bills to effectively visualise them all together • Suggestions are crafted to each individual's characteristics, and to your business’ needs • Organise everything in one place, plan accordingly and focus on your priorities