Her Vision, Her Legacy A Tribute to Women Business Leaders

1. 24 PUBLICIST VOL 02 | ISSUE 01 | 2025 www.globalpublicist24.com H? Vision H? Le?cy A TRIBUTE TO WOMEN BUSINESS LEADERS Dr. Shilpi Mohan Owner Ashvattha Cardiac Care TOP PICK Leadership with Impact: The Women Transforming Industries Dr. Sh?pi Moh? A Compassionate Healer and An Advocate of Holistic Healthcare

4. From Editor’s Desk T resilience, and commitment to progress have paved the way for a more inclusive and dynamic business world. As we unveil this special edition of Global Publicist 24, titled “Her Vision, Her Legacy: A Tribute to Women Business Leaders,” we honor the trailblazing women who are leading with impact and leaving a lasting legacy. • Paula Cardoso, Founder of Afrolink, a changemaker fostering inclusivity and community empowerment. hroughout history, women have shaped industries, transformed societies, and redefined leadership in ways that inspire generations. Their vision, We also bring you the thought-provoking article, “Leadership with Impact: The Women Transforming Industries,” which explores how women across sectors are breaking barriers, driving innovation, and redefining success. This edition is more than just a tribute; it is a testament to the power of women's leadership and the lasting impact they create. Their stories inspire, their work paves the way for future leaders, and their vision is shaping a world of limitless possibilities. This edition's cover story highlights Dr. Shilpi Mohan, Owner of Ashvattha Cardiac Care, a visionary leader dedicated to transforming cardiac care through expertise, innovation, and compassion. Her journey embodies the essence of leadership that not only drives success but also serves a greater purpose. We hope this special edition resonates with you and encourages meaningful conversations on leadership, empowerment, and the future of women in business. Inside this issue, we celebrate the remarkable journeys of influential women shaping industries and empowering others: Happy reading! • Sherryann Bourne, a Mortgage & Financial Empowerment Advocate, who is bridging financial gaps and creating opportunities for individuals and families. • Madeline Mordarski, Chief Marketing Officer of The Keyes Company, a strategic leader redefining marketing in real estate. Johnson T. Johnson T. Editor-in-Chief

5. From Editor’s Desk

8. 14 Dr. Shilpi Mohan A Compassionate Healer and An Advocate of Holistic Healthcare Contts The Power of Perseverance Sherryann Bourne's Journey, Achievements, and Vision for the Future 26 30 Madeline Mordarski A Digital Marketer Making It Big in the Real-Estate Space Paula Cardoso A Visionary Leader Reshaping Black Representation 36 Arc Leadership with Impact: The Women Transforming Industries 44

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14. Dr. Shilpi Mohan Owner Ashvattha Cardiac Care

15. COVER STORY Dr. Sh?pi Moh? A Compassionate Healer and An Advocate of Holistic Healthcare

16. W This quote resounds deeply, especially in the healthcare space, where women are not only playing a role, but leading with innovation and compassion. Female leaders are changing this space, mixing professional expertise with empathy, strength, and foresight. “ hen women lead with purpose, they inspire a world of change.” Dr. Shilpi Mohan Ashvattha Cardiac Care, represents this transformative spirit. A cardiologist and entrepreneur at the core, Dr. Shilpi stands as a testimony to how personal values and professional success can coexist. Her journey, marked by resilience and a deep commitment to wellness, is an inspiration to aspiring leaders everywhere. Owner , the of Emerging from Strong Roots Dr. Shilpi's journey began in a middle- class family, where she inherited profound lessons of spirituality from her mother and the values of honesty, integrity, and a drive for excellence from her father, a national award recipient honored by Gyani Zail Singhji, the erstwhile President of India. she reflects, showcasing the resilience and determination that define her inspiring journey. Redefining Wellness Her education at Kendriya Vidyalaya laid the groundwork for her academic achievements, which included clearing both pre-medical and pre-engineering entrance exams on her first attempt. Dr. Shilpi Mohan always envisioned establishing a holistic healing center that would shift the focus from illness to wellness. Guided by this vision, she Dreamed of creating a space that prioritizes preventive care and addresses the root causes of diseases. Initially, she sought support from venture capitalists to fund this ambitious project. However, recognizing the value of steady growth, she decided to start small and expand organically. Dr. Shilpi firmly believes that diseases stem from mental and physical imbalances or disharmony. “We cannot just treat a disease per se and leave the root cause unattended,” she explains. Motivated by an unwavering passion to become a heart specialist, she pursued her medical studies at Government Medical College, Jabalpur, and later achieved super-specialization in Cardiology from the prestigious Army Hospital, Research & Referral, New Delhi. Balancing her aspirations with personal challenges, Dr. Shilpi spent eight years of her early marriage living apart from her husband, an army officer, as she pursued her education. “It was his unwavering support and sacrifice during those initial days that brought me to this stage,” For her, effective care requires addressing deeper issues such as unhappiness or psychological distress. This

19. her forward is the ability to bring meaningful change to others. The COVID-19 pandemic strengthened her connection with patients through the adoption of telemedicine. Many individuals, who initially met her virtually, are now integral to the extended “Ashvattha Cardiac Care” family. This adaptability highlights her commitment to innovation while maintaining a personal touch. Dr. Shilpi's contributions to society extend beyond individual care. She sees wellness as a cornerstone for economic growth. “A healthy mind and body contribute positively to a nation's economy,” she explains. Her mission to shift the collective focus from illness to wellness aims to pave the way for India to emerge as a global superpower. Her humility is reflected in her perspective on opportunities, as she values every experience—whether working in remote areas of Jammu and Kashmir or renowned cardiac centers in Delhi and Hyderabad. She believes in the ripple effect of helping even a single individual, as the impact resonates across families and communities. While her heart was initially drawn to preventive cardiology, she briefly explored interventional cardiology before realizing her true passion lay in creating a preventive model. Her belief that dreams must manifest, regardless of scale, inspires her ongoing journey. philosophy inspired her to design a comprehensive model of care that integrates physical, spiritual, and psychic healing—all under one roof. A Healer Beyond Boundaries With an unwavering belief in her life's mission, Dr. Shilpi shares, “I don't dream big or small; I dream—and then turn those dreams into reality.” Her story is a reminder to break away from conventional molds and strive to make a lasting difference in the lives of others. Dr. Shilpi does not view her work merely as a profession but as a heartfelt passion with the goal of bringing positivity to every life she touches. She humbly describes herself as a medium between the “Ultimate Healer” and those she serves, manifesting His will to heal and transform lives. Navigating Challenges with Grace and Resilience Her multifaceted role as a cardiologist, yoga trainer, psychic healer, tarot card reader, and chakra and crystal healer exemplifies her holistic approach to wellness. Dr. Shilpi believes in extending beyond traditional labels, emphasizing that the true force driving Dr. Shilpi's journey has been defined by her remarkable ability to navigate challenges with unwavering determination. Balancing her aspirations as a cardiologist with her responsibilities as a wife and mother has required immense adaptability.

20. During the early years of her marriage, she focused on completing her education without interruption, even as her role as an army officer's wife brought unique challenges. Frequent postings and relocations introduced a sense of instability, yet she embraced these changes with grace. Raising two young children alongside her demanding professional life added another layer of complexity, especially when many of her peers had already moved into a different phase of parenting. Despite these challenges, Dr. Shilpi finds strength in balancing both personal and professional fronts. “I take things as they come and try to do the best I can at that point in time,” she reflects. This pragmatic approach has allowed her to grow through adversity, bringing out the best in her as a leader, healer, and mother. The way she faced these challenges head-on is a testament to resilience, demonstrating how embracing life's unpredictability can lead to personal growth and professional success. A Legacy of Inspiration For a successful leader, a journey adorned with accolades and achievements reflects their commitment to excellence in every facet of their life. So has it been for Dr. Shilpi. As a distinguished cardiologist, she has been honored with prestigious titles, including “Most Prominent Cardiologist of the Year 2019” in Secunderabad and “Enterprise Woman of the Year 2022 - Health and Wellness.” These recognitions underscore her profound impact on the field of medicine and holistic wellness. and the ripple effect of meaningful change. Whether through her pioneering work at Ashvattha Cardiac Care or her creative pursuits, Dr. Shilpi's accomplishments serve as a beacon of inspiration for those striving to leave their mark on the world. Bridging Technology and Healthcare When asked about her opinion on the developments in the AI and technology space and how she thinks these developments will impact businesses in the future, Dr. Shilpi said she views AI as an inevitable and revolutionary force reshaping education, business, and healthcare. Beyond her medical practice, Dr. Shilpi wears many hats with remarkable finesse. She is a yoga trainer, psychic healer, painter, and a regular guest columnist for The Hitavada newspaper. Her ability to inspire extends to public forums, where she has been invited as a guest speaker at esteemed national and international platforms, sharing her insights and experiences with audiences worldwide. In cardiology, the integration of AI and machine learning holds immense potential, enabling physicians to leverage vast amounts of health data from sources like wearables, genetic testing, and routine check-ups. Her achievements reflect her belief in continuous growth

23. Moving Forward with Gratitude For Dr. Shilpi, leadership is more than just a position—it is a responsibility to inspire others to unlock their potential, overcome limitations, and chart their own paths to success. True leadership, she believes, lies in guiding others to strive for their best while moving beyond fears and challenges. Her philosophy extends beyond personal success, focusing on leaving a lasting impact on others' lives. Her personal mantra encapsulates this outlook: “Lead a life, not just a successful one but a significant one.” This belief drives her to pursue not just professional excellence but also meaningful contributions to society, shaping her legacy as a compassionate and purpose- driven leader. Being featured as the cover story for Her Vision, Her Legacy: A Tribute to Women Business Leaders holds profound significance for Dr. Shilpi. She sees this recognition as not merely a personal achievement but a testament to the collective progress of women in breaking barriers and inspiring transformative change in workplaces and businesses worldwide. These advancements will empower cardiologists to predict cardiovascular risks with greater accuracy, flagging issues before they become clinically significant. With data-driven insights, personalized prevention plans tailored to genetics, lifestyle, and environmental factors can significantly enhance patient outcomes. “This recognition acknowledges the hard work and resilience that have been constants in the ever-changing landscape of my life,” she reflects. This accomplishment is both a milestone and a reminder for Dr. Shilpi to keep moving forward. Her life's purpose is clear: “I want to be a billionaire by touching a billion hearts, helping them by bringing about a change in their lives.” It is this vision that continues to shape her journey, as she strives to leave an indelible mark on the world through her leadership, empathy, and unwavering resolve. However, Dr. Shilpi emphasizes that technology should complement, not replace, the human connection in medicine. She underscores the irreplaceable value of empathy, trust, and meaningful communication between doctors and patients. This personal touch is particularly vital in preventive cardiology, where lifestyle changes require sustained motivation and collaboration. Dr. Shilpi Mohan's journey is a powerful reminder that leadership is about more than success; it's about creating significance. Through her work at Ashvattha Cardiac Care and her holistic approach to wellness, she exemplifies what it means to lead with purpose. Looking ahead, Dr. Shilpi envisions a hybrid model of care that combines the convenience of remote consultations and monitoring with the nuanced understanding gained through in-person interactions. Such a balance will preserve the human essence of healthcare while harnessing the efficiency of technology, creating a future where innovation and empathy coexist seamlessly. For aspiring leaders and dreamers, Dr. Shilpi's story is a call to action: to dream boldly, act compassionately, and strive for a life that leaves an indelible mark on the world.

26. E journey filled with challenges, triumphs, and invaluable lessons that shape who we become. Sherryann Bourne's story is no different. It is a tale of growth, resilience, and the pursuit of a vision that continues to evolve. very success story has a beginning—a Sherryann Bourne Mortgage & Financial Empowerment Advocate FCCA Humble Beginnings and Early Challenges Sherryann Bourne, a Mortgage & Financial Empowerment Advocate, believes that every great journey begins with a spark—a moment that ignites passion and sets one on a path toward purpose. For her, that spark came early on. Like many, she started with a dream, but what she lacked in resources, she made up for with determination. The early stages of her career were far from glamorous. Balancing multiple roles, learning new skills on the fly, and navigating industries that were both competitive and ever-changing taught her the value of adaptability. These experiences instilled in her a mindset: every challenge is an opportunity to grow, and every failure is a stepping stone to success. The Power of Perseverance Sherryann Bourne's Journey, Achievements, and Vision for the Future The Turning Point While hard work and perseverance were always part of her journey, a pivotal moment changed everything. That moment came when 26 | FEBRUARY 2025 | WWW.GLOBALPUBLICIST24.COM

27. she decided to invest in herself, not just professionally but personally. Sherryann then completed her FCCA qualification, gaining expertise in financial management, auditing, and corporate governance. During this program, she was awarded two Top Caribbean Performance Awards, recognizing her exceptional academic performance. More recently, she completed a Digital Marketing Strategy certification, aligning with her passion for using modern tools to create authentic connections with audiences. For her, marketing is not just about promotion—it is about telling stories that matter. She took courses, attended workshops, and surrounded herself with mentors who had walked similar paths. This turning point was not just about gaining knowledge; it was about realizing the power of consistency and focus. Success is not about monumental leaps; it is about showing up every day, staying committed to the process, and believing in your vision even when progress feels slow. Key Achievements Her journey led her to write The Ultimate Guide to Studying and Working Full-Time: Achieving More with Your Time Series, a book documenting how she accomplished academic success while working full- time and being a mother. Over the years, Sherryann has reached several milestones that she is incredibly proud of. These are not just accolades to her—they represent hard work, perseverance, and the support of those who believed in her journey. 3. Mentorship and Advocacy: One of her greatest joys is giving back. Whether through mentoring young professionals or volunteering for causes she is passionate about, she believes in lifting others as she climbs. Her success is not just personal—it is about creating a ripple effect that empowers others. 1. Professional Growth: Her work in the banking industry has allowed her to collaborate with incredible teams, lead innovative projects, and make a real impact. She has always approached every task with passion and dedication. Her focus is on providing mortgage advice to professionals looking to invest in the Caribbean, ensuring they have the right knowledge to make informed decisions. 2. Education and Certifications: She achieved First Class Honors in her degree in Computer Studies & Accounting, which provided a strong foundation in financial management, data analysis, and technical problem-solving. She later earned a Master's in Financial & Business Economics, deepening her understanding of advanced financial modeling, economic analysis, and global business complexities. 27 | FEBRUARY 2025 | WWW.GLOBALPUBLICIST24.COM

28. Lessons Learned Along the Way If there is one thing her journey has taught her, it is this: success is never a straight line. There will be setbacks, detours, and moments of doubt. But every obstacle is an opportunity to learn, and every challenge is a chance to grow stronger. Here are a few lessons she holds close: • Consistency is Key: Success does not come from occasional bursts of effort; it comes from showing up every day and doing the work, even when it is hard. Vision for the Future • Invest in Yourself: Education, self-care, and personal development are not luxuries—they are necessities. While Sherryann is proud of what she has accomplished, she firmly believes the best is yet to come. Her vision for the future is rooted in growth, innovation, and impact. • Embrace Failure: Every failure is a lesson in disguise. The key is to learn from it and keep moving forward. 1. Empowering Others: She wants to continue mentoring and inspiring individuals to believe in their potential. By sharing her story and offering guidance, she hopes to help others unlock their own success. • Build Relationships: Your network is your net worth. Surround yourself with people who inspire, challenge, and support you. • Stay True to Your Vision: In a world full of distractions, staying focused on your goals is essential. 2. Expanding Her Expertise: The world is evolving rapidly, especially in the digital space. She is committed to staying ahead of the curve by continuously learning and adapting. Whether it is mastering new technologies or exploring untapped markets, she aims to remain at the forefront of her field. An Invitation to Connect As she looks ahead, Sherryann is filled with gratitude for the journey so far and excitement for what is to come. She is always open to new opportunities, collaborations, and meaningful conversations. Whether you are looking to partner on a project, share ideas, or simply connect, she would love to hear from you. 3. Building a Legacy: Success is more than personal achievement; it is about creating something that lasts. Her goal is to build a professional brand that thrives while contributing positively to society. Let us work together to create something extraordinary. After all, success is not just about individual achievements but about the impact we make collectively. Let us connect, collaborate, and inspire one another to reach new heights. 4. Fostering Collaboration: Collaboration is the key to innovation. She is excited to work with like- minded individuals and organizations who share her vision for growth and excellence. Together, much more can be achieved. 28 | FEBRUARY 2025 | WWW.GLOBALPUBLICIST24.COM

30. Madeline Mordarski Chief Marketing Officer The Keyes Company O good at it. But as the person tries their luck in different sectors, they find it very easy to make it big in that as well. ften times we come across someone who has niched a particular field and is actually There are numerous stories around us today, especially in sports, entertainment, politics, and even in local businesses that follow the same script again and again. However, one field where you find it rare is the real estate. There is either heritage or pure enthusiasm for people and property. A leader carved in the transition of modern-day business but trained by the old guards of tradition is Madeline Mordarski, who is shaping, influencing, and taking the real-estate industry to a different level. Being the Chief Marketing Officer of The Keyes Company, sheoverviews the current landscape of the real- estate space and also shares what it takes to be influential, wherever you go. In this edition, let's have a look at that and some highlights from her exclusive interview. Madeline Mordarski A Digital Marketer Making It Big in the Real-Estate Space 1. Could you please share a brief overview of your career journey and how you became the CMO of Keyes? I've had a non-traditional career journey, although that seems more and more common these days. Right out of 30 | FEBRUARY 2025 | WWW.GLOBALPUBLICIST24.COM

31. business school, I started a digital marketing company within the health and wellness industry. At the time, brands were first grasping the idea that content was currency and social data could be harnessed for personalization and better decision-making in acquisition programs and lead nurturing - needless to say, there was a void in the market, and it was a clear opportunity to fill. From there, I spent seven years at Compass, developing creative and scalable strategies within both marketing and business operations and building teams from the ground up. I met Christina Pappas, the president of Keyes, eight months before joining, and both she and the company made a lasting impression on me. Christina has aggressive market share and agent growth goals through 2030 for Keyes and was looking for a CMO to aid in this strategy while building the next generation of her family's four-generation company - it was a natural and exciting move to make; I'm honored to be here. marketing efforts without driving additional overhead. The reality of a down market is that there's a need to drive revenue while controlling costs. Thanks to technology like AI and automation, we're able to achieve that. Finally, we're currently underway a huge effort, unveiling this November, to ensure our nearly 100-year- old company is well positioned to thrive for the next 100 years. 4. What advice would you give to aspiring real estate leaders looking to make an impact in the industry? There are opportunities to be had in a challenging market. If all you're doing is playing defense, you aren't taking advantage of those opportunities. That means taking decisive actions and often using a hypothesis- based approach to test before going all in. Finally, be a sponge and focus on data and insights from everyone around you, from customers to peers and competitors. After all, everyone you meet will know something you don't. 2. What inspired you to pursue a career in real estate, and what keeps you motivated? My ingress point was joining a tech company that operated in the real estate space, and while the industry wasn't my primary motivator, the idea of revolutionizing a relatively stagnant industry was intriguing. A lot has changed since then, both within the industry and in my passion for it. Real estate is an incredibly complex and dynamic industry, and the players within it are creative and steadfast in navigating every period of chaos, from market crashes to the current shifting dynamics after the NAR settlement. I believe that this is because, at its core, real estate is about entrepreneurship and self-actualization. 3. Can you share some of the most impactful projects Keyes has completed under your leadership? We have a really exciting roadmap this year, and the team has already put out incredible work from revamping our luxury pitch and materials to creating tools that help associates provide value to their customers; like many brokerages, we spent much of Q1 and Q2 perfecting our buyer representation presentation and a toolkit to aid associates in the changing market. Beyond that, we're focused on creating capacity and doubling down on Madeline Mordarski and Keyes Company CEO, Michael Pappas 31 | FEBRUARY 2025 | WWW.GLOBALPUBLICIST24.COM

32. 5. How would you describe your leadership style, and what strategies do you use to lead your team effectively? 6. In your opinion, what are the most significant trends shaping the real estate industry in 2024? Several notable trends are reshaping the landscape. One is a heightened emphasis on personalization and value-driven interactions. Additionally, there's a key focus on housing affordability. Because of this, an agent's role as a trusted advisor who can communicate market insights and support risk mitigation is more important than ever. I'm a huge proponent of hiring talented people, giving them clear strategic direction, and then letting them be great at what they do so that we can deliver on our commitments. That comes from empowerment, trust, and the encouragement to stay curious and be bold. While change and innovation can be nerve-wracking, so much positive energy comes from doing things that make you feel slightly uncomfortable. It doesn't always work out, but as a team, we are willing to fail forward and recognize that learning what doesn't work is just as important as learning what does work. 7. How do you think technological advancements are impacting the real estate industry? Technology is undeniably changing how people buy and 32 | FEBRUARY 2025 | WWW.GLOBALPUBLICIST24.COM

33. sell - and consequently, how agents conduct business. While there are clear applications in analyzing market data and personalization, at its most basic level, it can take away some of the most menial and administrative tasks, giving back time to focus on the more human elements of their roles. As a marketer, the advancements in Generative AI are fascinating and a clear way to unlock creative possibilities. having recently celebrated one year in remission. My diagnosis changed my life and perspective, leading me on a path to serve as an advocate for other survivors. 9. How do you balance the demands of your role with your personal life? Real estate can be an "always on" industry, so I try to be steadfast in making time for the things I care about and disconnecting. That looks different every week, but I generally stick to a routine every morning, making time for mindfulness, exercise, and a bit of reading. 8. Outside of your professional life, what are your hobbies and interests? I'm an avid scuba diver and equestrian and feel incredibly thankful to live in Miami, Florida, where I can ride and dive regularly. I'm also a cancer survivor, 10. Is there anything else you would like to share with our readers about your journey? My journey was made possible by people who took a chance on me and mentors who helped me along the way. Three leaders in particular—Victoria Coster, Andrew Terman, and Alexie Elfmont—advocated for me during both the highs and lows of my early career, and for that, I’m forever thankful. Similarly, the most meaningful moments of my experience were when I could do the same for others. When a door opens, don't be afraid to walk through it and do the work to prove you belong in that room. Then, watch for others who have budding insights and potential, and figure out if there’s a door you can open for them in turn. Mentorship and elevating the voices of other up-and-coming leaders are critical to creating a better future. 11. What does it mean to you to be recognized as one of the "Most Impactful Real Estate Leaders in 2024"? There are incredibly talented people in the industry, and being recognized is a great honor. It acknowledges the hard work and dedication of my team in driving innovation and change within the industry, which is especially exciting given Keyes' longstanding legacy in the industry. 33 | FEBRUARY 2025 | WWW.GLOBALPUBLICIST24.COM

36. W inspire a world of change.” “ hen women lead with purpose, they This sentiment perfectly encapsulates the journey of Paula Cardoso, a leader who has dedicated her life to empowering Black professionals, reshaping narratives, and advocating for racial equality in Portugal. As the Founder of Afrolink, Paula has become a driving force in creating visibility, inclusion, and representation for Black individuals across various industries. Her unwavering commitment to fostering change and dismantling systemic barriers makes her a true visionary. Paula Cardoso Founder Afrolink Paula shares her journey from Mozambique, where she was born on July 7, 1979. Shortly after, her mother, two sisters, and she moved to Portugal to join her father. While growing up in a European environment, the vibrant Mozambican culture and values played a crucial role in shaping her identity. She finds great inspiration in her nation's significant milestones, especially the struggle for independence and the remarkable leadership of their first president, Samora Machel. The rich flavors of their cuisine and the vibrant rhythms of their music are not just her personal favorites; they are essential elements that strengthen her connection to her roots and heritage. Paula Cardoso A Visionary Leader Reshaping Black Representation 36 | FEBRUARY 2025 | WWW.GLOBALPUBLICIST24.COM

37. Paula's family created a nurturing environment during her formative years. The weekend gatherings with her uncles and cousins fostered a deep sense of community and belonging. “The function, the very serious function of racism is distraction. It keeps you from doing your work. It keeps you explaining, over and over again, your reason for being. Somebody says you have no language, and you spend twenty years proving that you do. Somebody says your head isn't shaped properly, so scientists work on the fact that it is. Somebody says you have no art, so you dredge that up. Somebody says you have no kingdoms, so you dredge that up. None of this is necessary. There will always be one more thing.” Reflecting on her upbringing, Paula admires her parents' resilience as immigrants in a country that had colonized their homeland. They built a thriving community that celebrated their heritage, and Paula is dedicated to carrying that legacy forward with pride and purpose. “We often invoke Samora Machel's powerful words, “A luta continua,” which translates to “The struggle continues” for us, the black people,” Paula expressed. The people in Mozambique had become increasingly aware of the challenges posed by racism from the Portuguese. In response, they aimed to embrace life fully while working together to overcome the obstacles they faced. There was also a growing desire to foster trust and improve relations, as many viewed the Portuguese as untrustworthy. By addressing these issues, there was hope for a more positive and collaborative future. In the early 1980s, when her family arrived in Portugal from Mozambique, her elders adopted a survival strategy centered around community. They chose to keep everything within their circle, remaining largely disconnected from the outside world. The only white individuals welcomed into their homes were those with African backgrounds or connections established in Mozambique. Paula and her family actively sought Portuguese citizenship, recognizing its importance in securing additional rights and protections. Their goal was not about identity, about feeling Portuguese, but rather about ensuring access to a broader range of opportunities and rights that come with being a part of the Portuguese community. They sought Portuguese citizenship, understanding that lacking it would limit their opportunities. At that time, they didn't engage in discussions about racism because the elders recognized it was ultimately futile and draining. They understood that such conversations detracted from living fully. Perhaps they resonated with Toni Morrison's profound observation: 37 | FEBRUARY 2025 | WWW.GLOBALPUBLICIST24.COM

38. construct a more inclusive narrative moving forward, one that values equity and respect for all individuals regardless of their background. It's enlightening to reflect on the fact that none of her parents' friends were white Portuguese. They had colleagues at work, but those relationships never extended to personal gatherings in their homes. Recently, Paula has come to appreciate how predominantly black and African their environment was, and she recognizes the value of being part of a culture rich in joy, love, and celebration. While politics may not have played a significant role in the past, it has certainly become a vital aspect of their conversations today. In the past, Paula and her family may not have used the term “racism,” yet the practice was widespread. Acknowledging this reality can help them better understand the issue and work towards creating a more inclusive and equitable society. Paula's generation is actively advocating for recognition as Portuguese citizens. Even if their identities don't align with traditional notions of being Portuguese, they have every right to claim their nationality and pursue their place in society. That's why Paula was educated to excel, to be “perfect”, and to always perform ten times better than her white peers. This was, and unfortunately still is, the only way for black people to navigate through life. This is a positive and transformative moment in Portugal, as black individuals are now courageously demanding not just recognition on paper, but a rightful place within the national narrative. Paula highlights a vital perspective: her parents received their education during the colonial era, and their experiences greatly influenced their views on belonging. They witnessed the harsh realities of Portuguese rule, which shaped her father's belief that white people often struggled to recognize Black individuals as equals and fellow human beings. Those who have traveled to Portugal, particularly to Lisbon, can observe the diversity within society. However, despite this evident diversity, there seems to be an unspoken “whites only” rule when it comes to recognizing national figures in the television shows, newspapers, politics, and companies. This perspective led him to encourage Paula and her siblings to question the necessity of fitting into a system that had historically marginalized them. Portuguese society has an opportunity to address and engage with the important issue of racial inequality. While many black Portuguese individuals experience challenges related to systemic barriers, acknowledging these realities is a crucial step toward creating a more inclusive society. Understanding this context is crucial. Paula's father observed the oppression faced by Black people during colonialism, where they were systematically rendered powerless in their own country. Acknowledging these historical experiences can help us 38 | FEBRUARY 2025 | WWW.GLOBALPUBLICIST24.COM

39. To shed light on this matter, Paula founded the Afrolink network, as there is currently a lack of data on ethnicity in Portugal. By collecting and sharing information, they can better understand the challenges faced by marginalized communities. Although it may be difficult to confront these issues, embracing knowledge and open dialogue is essential for fostering positive change and building a brighter future for everyone. Paula's mission is to highlight the diverse achievements of black professionals across all fields, demonstrating that their community extends far beyond roles such as cleaners, construction workers, or restaurant staff. maintain power. By shedding light on these issues, we can foster understanding and promote positive change. It's important to examine how Portugal was involved in the transatlantic slave trade and the implications of colonialism. There is a common narrative suggesting that the Portuguese were “good colonizers” due to their interactions with local women, but this perspective can be misleading. It is essential for the educational curriculum to include diverse viewpoints on this topic. The interactions between colonizers and local populations were often characterized by exploitation rather than mutual respect. While these occupations are valuable, it's important to recognize that they have much more to offer and deserve to be seen in a broader context. Often, the perception persists that predominantly white spaces result from a shortage of qualified black professionals. Through Afrolink, Paula seeks to reshape this narrative by showcasing the accomplishments of black individuals in various areas of expertise. This not only emphasizes their capabilities but also fosters greater understanding and appreciation within the broader community. By acknowledging the complexities of these historical events, people can foster a more accurate understanding of their past and work towards a more inclusive and equitable narrative. “It's not just about visualizing our identities and actions; it's also about actively voicing our concerns and seeking inclusion. By speaking up, we can ensure that our perspectives are recognized and valued,” Paula shares. It is not that hard as today everyone has access to various historians and sources that provide valuable insights into the Portuguese colonial legacy and the targeted suppression of black resistance. It's important to communicate clearly, and Paula recognizes that there's room for improvement. Alongside sharing their personal stories, she is committed to educating others about their history. Paula's work focuses on raising awareness about the black experience, helping people understand how racism has shaped the society. This knowledge allows people to engage in meaningful discussions about reparations and In Portugal, there is a lack of awareness regarding how racism has been historically used to generate profit and 39 | FEBRUARY 2025 | WWW.GLOBALPUBLICIST24.COM

40. culture, highlighting the importance of recognizing and addressing racial biases and prejudices. In her educational work at schools, she strives to deconstruct racist narratives and encourage critical thinking among younger generations, as it's often easier to cultivate these insights early on. Paula envisions a future where this topic is integrated into the curriculum, but achieving this requires greater political commitment, along with initiatives to start collecting data on ethnicity. There is a prevailing perception among many politicians that while some individuals may harbor racist views, the country itself does not have a systemic issue with racism. Concepts such as structural racism and discussions about reparations are often overlooked. This reality inspires Paula to take action. It's disheartening to see younger people adopting the same prejudiced behaviors she encountered while growing up, as it feels like revisiting a painful chapter in their history. Paula believes everyone can transform this shared trauma into an opportunity for growth. It's essential for Portugal to confront its past and foster an environment of responsibility and accountability. This journey is not about placing blame; rather, it's about collectively working towards understanding and healing. to envision and work toward brighter futures for all. In this journey, Paula honors her ancestors, who had their voices silenced and their lives taken. As a black woman, she encounters additional layers of exclusion, which have led her to reflect deeply on gender inequalities as part of her broader quest for justice. Paula is proud to work under the Afrolink umbrella, an initiative that she founded to address the urgent need for diverse perspectives in journalism. With nearly 20 years of experience as a reporter in Portugal, where she often found herself as the only Black journalist in the room, she became acutely aware of how misinformation and division can be fueled through media narratives. Initially, Paula's focus was primarily on asserting her humanity in a society that often overlooks people like her. Today, she champions black feminism because many feminists in Portugal still do not recognize the unique challenges they face. “My aim is not to cast blame but to encourage dialogue and understanding,” Paula expressed. It's essential that people recognize the subtle and overt racism present in the stories that the children and youth encounter. Afrolink seeks to change this by providing a humanized and nuanced perspective on Black lives. By sharing these important stories, Paula hopes to reshape the narrative and foster understanding, creating a more inclusive media landscape in Portugal. It's crucial for individuals with privilege to leverage that privilege to uplift others. By fostering constructive conversations, Paula hopes to inspire positive change and challenge those who may not yet see their role in this important movement. “Together, we can build a more inclusive and equitable society.” Let's consider a recent example: last October, the community faced the tragic loss of another unarmed Black man, Odair Moniz, who was shot by a police officer. How? Paula delivers lectures and workshops focused on how racism is woven into the fabric of Portuguese 40 | FEBRUARY 2025 | WWW.GLOBALPUBLICIST24.COM

41. Recognizing the tendency of mainstream media to focus on the victim's past in ways that could justify the shooting, Paula decided to take a different approach. She visited Odair's community, spoke with his family and friends, and uncovered the beautiful love story he shared with Monica, his widow. By highlighting this personal narrative, we can better appreciate the value of his life and foster a deeper understanding of the impact of racism in the society. It's important to remember that every individual has a story that deserves to be told and acknowledged. While the journey can be challenging, Paula is dedicated to harnessing the power of words and positive narratives to cultivate love in her communities, steering clear of the trap of hate. Prioritizing love is essential in combating racism. Paula's parents laid the groundwork for this movement among friends and family, and she is proud to carry it forward through her activism. In this spirit, she co-hosts a podcast with another inspiring Black woman, Georgina Angélica. They invite predominantly Black guests to share their life journeys, focusing on personal growth rather than professional success. They draw motivation from bell hooks' book All About Love, which guides their discussions. Paula considers her most significant achievement to be the daily practice of nurturing her self-love and embracing the understanding that she is enough and worthy. Paula truly believes there is a significant opportunity to produce impactful content that highlights the richness of black culture and history, fostering a greater sense of presence and relevance within the Portuguese society. While she currently has a platform on RTP África, which is the only Portuguese channel that embraces black voices, she sees the potential for expanding this representation. “There is so much to celebrate—black thought, history, legacies, and rituals—that deserves more visibility. It's the right time to bring these stories to the forefront,” she adds. While it may seem small, this realization is a vital step in the struggle for liberation. When faced with messages of inferiority, one may unconsciously begin to adopt a limiting mindset. However, Paula now challenges herself to think big and believe in her capacity to achieve anything she sets her mind on. “Together, we can inspire others to do the same,” she adds. As Paula reflects on the progress made in the five years since launching Afrolink, she is grateful to know that she is part of a vibrant community of incredible individuals who are eager to build this next chapter together. Paula's next ambition, following the creation of Afrolink and her authorship of the children's book “Força Africana”, as well as hosting the TV show “Rumos” on RTP África, is to develop her own TV shows and channel. Paula is also planning to start this journey on YouTube, and she is excited to see where it leads. “With collaboration and shared vision, we can rise and thrive collectively,” Paula concludes. 41 | FEBRUARY 2025 | WWW.GLOBALPUBLICIST24.COM

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45. LEADERSHIP WITH IMPACT THE WOMEN TRANSFORMING INDUSTRIES or decades, leadership in various industries has F barriers, redefine norms, and drive innovation. Today, they are not only transforming industries but also reshaping the very definition of leadership—one that emphasizes inclusivity, resilience, and impact. been predominantly male-driven. However, women leaders have steadily risen to break Breaking Barriers and Redefining Success Women leaders across industries have demonstrated that leadership is not just about authority but about creating meaningful change. From technology to finance, healthcare to entrepreneurship, women are proving that strategic vision, adaptability, and emotional intelligence are critical components of success. Take Mary Barra, CEO of General Motors, for instance. As the first woman to lead a major automaker, she has steered GM towards electrification and sustainability, proving that bold decisions drive lasting impact. Similarly, Rosalind Brewer, CEO of Walgreens Boots 45 | FEBRUARY 2025 | WWW.GLOBALPUBLICIST24.COM

46. Alliance, has become a beacon of leadership in healthcare, focusing on innovation and accessibility in pharmaceutical services. By prioritizing sustainability, women leaders are proving that business success and environmental responsibility can go hand in hand. Innovation and Disruption: Women at the Forefront A Future of Inclusive Leadership The rise of women in leadership roles is not just a win for gender equality but a win for industries and economies worldwide. Studies have consistently shown that diverse leadership teams lead to better decision- making, increased innovation, and stronger financial performance. Many industries have been disrupted by visionary women who challenge conventional thinking. In the tech world, Whitney Wolfe Herd, founder of Bumble, revolutionized the online dating industry by creating a women-first platform that promotes empowerment and safety. Likewise, Gwynne Shotwell, President and COO of SpaceX, has been instrumental in transforming space exploration and commercializing space travel. However, challenges still exist. Women continue to face barriers such as wage gaps, underrepresentation in executive roles, and societal expectations. But with continued advocacy, mentorship, and systemic changes, the future of leadership is becoming more inclusive. In finance, Adena Friedman, CEO of Nasdaq, has led groundbreaking advancements in fintech and market transparency, proving that women's leadership can drive efficiency and growth in historically rigid sectors. Conclusion Women are not just participating in industries—they are transforming them. Through innovation, resilience, and a commitment to impact, they are redefining what it means to lead. As more women break through ceilings and forge new paths, the business world will continue to evolve into a more diverse, equitable, and forward- thinking landscape. Women Entrepreneurs Changing the Business Landscape Entrepreneurship has seen a surge in female leaders who are not only creating successful businesses but also driving social impact. Sara Blakely, founder of Spanx, built a billion-dollar brand while championing women entrepreneurs through mentorship and funding programs. Falguni Nayar, founder of Nykaa, reshaped India's beauty industry by combining e-commerce with personalized beauty experiences. The future of leadership is not just female—it is inclusive, dynamic, and built for progress. These entrepreneurs embody the spirit of resilience and creativity, showing that business success is not just about profits but about making a lasting impact. The Role of Women in Driving Sustainability Sustainability has become a core business priority, and many women leaders are at the forefront of this shift. Patricia Poppe, CEO of PG&E, is leading efforts to modernize energy infrastructure and drive renewable energy adoption. Similarly, Christiana Figueres, former Executive Secretary of the UN Framework Convention on Climate Change, played a key role in shaping the Paris Agreement, one of the most significant climate initiatives in history. 46 | FEBRUARY 2025 | WWW.GLOBALPUBLICIST24.COM