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Marketers are saying every business needs to be on social media. However, what they are not telling you is how to use social media to drive traffic
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Ecommerce Marketing: 5 Tips For Effective Social Media Promotions
Marketers are saying every business needs to be on social media. However, what they are not telling you is how to use social media to drive traffic, increase conversions and build brand loyalty. • Social media marketing is not about having the most “likes” on your Facebook page or the most followers on Twitter. Instead, it is about forming a relationship with your target market, building trust and establishing your brand. How do you use social media for eCommerce? • On the other hand, you may not have the budget to pursue pay per click advertising. With high search engine rankings and PPC out of the equation, is there an alternative way to drive traffic easily to an eCommerce site? Yes there is, and the way is social media marketing Below are 5 ways you can use social media to promote your eCommerce business.
1.Engage Your Audience on Social Media Social media is about creating meaningful connections with your prospects. Regardless of the social media network that you have chosen to use to reach your customers, you need to strike and keep conversations going. There is no need to keep a serious corporate tone on your social media networks. Users want to know that they are interacting with a human behind your company’s Facebook or Twitter account. Without engagement, your promotions will convert poorly. Here are some ideas on ways you can keep your audience engaged: • Post photos of your company’s day to day activities. Perhaps photos of some of the staff in the office, events you have hosted or attended, etc. • Ask questions, participate in discussions and set up polls for your followers. • Share content (photos, videos, etc) and news stories from external sources. The content you share should provide value to your audience.
2.Offer Your Social Media Connections a Value Proposition • Why are your customers following you on social media? If you think they simply like your brand, you are wrong. You can have many followers but get low conversions rates are low. • Offer your customers a reason to be on your social media network. This will help to improve your store’s conversion rates. • For example, you can offer exclusive discounts or run promotions on your network, Specially fans on Facebook.
3.Follow Your Customers on Social Media • Businesses have to follow customers. Find out where your customers are hanging out on social media and follow them there. • If you are targeting professionals, they hang out on LinkedIn more than on Facebook. Connecting with prospects who are interested in your product is important for any business implementing a social media marketing plan. • Provide valuable content to your prospects to build trust. Make sure you reply to comments or messages that they send you.
4. Integrate Social Media on Your Website • Make it easy for visitors to share your products or content on social media by integrating social media sharing buttons on your website. Be active on different social networks and build a community of loyal connectors. • integrate social media buttons in all its products making it easy for customers to share them with their networks. This helps in generating new traffic to the site. Make social media work for your business by helping to improve your brand and product exposure.
5.Use YouTube to Showcase Your Products • One of the effective marketing channels that eCommerce websites can utilizes video. YouTube is the second-largest most visited site and can drive massive traffic to our website since Google also indexes the videos on search results. • Knowing the effectiveness of videos, you can use YouTube creatively to dominate the searches for the products that you stock. • You need to invest in high quality videos that will educate your users and showcase your products. Also, make sure you enable the YouTube Playlists feature, which will help to keep visitors longer on your channel.
