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Donor recruitment , Retention and information provided to the donors

A guide to help in recruitment of new donors and retention of the first time donors for blood centre physicians.

Jhalak3
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Donor recruitment , Retention and information provided to the donors

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  1. DONOR RECRUITMENT AND RETENTION DR.JHALAK PATEL TRANSFUSION MEDICNE EXPERT DEPUTY DIRECTOR-MEDICAL INDIAN RED CROSS SOCIETY AHMEDABAD DISTRICT BRANCH

  2. Blood Donor recruitment, retention and recall • The blood donor is important basis for blood centre functioning. • The cornerstone of safe and adequate supply of blood is the motivation, recruitment, selection and retention of voluntary non-remunerated blood donors.

  3. The universal pricinple • Careful planning and organization- Blood donor information • What motivates people- Benefits of blood donation • Effective communication and campaign • Good service and support for donors • Words of appreciation • Surety of blood availability

  4. Donor recruitment programmes • An adequate supply of safe donors requires: • A donor recruitment programme. • A dedicated recruitment section with trained staff. • Appropriate funding to support donor recruitment activities.

  5. Blood donor programme • Careful assessment of blood centre needs and requirements • Realistic Goals- number of blood units • Regular reassessment • Creation of safe and regular donor database

  6. Importance of building a regular Donor Panel • They are screened regularly and understands importance of health and high risk behaviour. • Are well informed and committed. • Have an experience in donating blood. • Are motivated and willing to give blood. • Provide basic source of safe blood and very valuable BTS.

  7. RECRUITMENT OF DONORS • Identification, education and motivation of potential donors in the community • Training and motivation of blood donation camp organizers • Donor record maintenance and confidentiality

  8. Principles of blood donor recruitment • Highlight the importance of voluntary blood donation. • Continued education and motivation of blood donors. • Retention strategies for blood donors

  9. Approach to donor recruitment • Direct Approach : - letters/ telephone/ face to face personal request • Groups: Target group • Awareness campaigns in schools and college • People at work places-factory worker • General population • Uniformed services- paramilitary, police • Religious and community leaders

  10. Approach to donor recruitment(cont.) • Indirect Approach: (Mass Approach) • Media Campaign • Print media: newspapers, stickers etc • Electronic media: TV, internet, FM radio • Others: -banners/hoarding , celebration of special days.

  11. Messages in communication strategy • Importance of voluntary blood donation. • Need for preventing TTIs. • Assuring harmlessness of blood donation & safety of blood donors. • Community responsibility for blood donation • Emotional appeals: Thalassemia & Hemophilia • Information about collection, processing, storage and distribution of blood.

  12. DROPOUTS • Many persons after blood donation for the first time do not come again to donate blood? WHY???

  13. Reasons for dropping out? • Lack of time and communication • Unfavourable location or time of the blood donation • Unhappy past experience • Bad handling by the blood centre personnel • Donor reaction at the time of blood donation • Non-availability of blood in time his/her need • Failure to appreciate the efforts of blood donors • Impression that blood is being mis-utilized

  14. Why donor donate again • Good habit • Altruism • Sense of self satisfaction • Record purpose • On regular call • Non-availability- Rare group • Knows the value of blood donation • Respect and popularity • Personal health check-up

  15. Retention of blood donors • To maintain a donor base recruitment of news donors and retention of the old are absolutely essential. • Role of BTS is very important: -appreciation/ thanks letters, birthday greeting cards, special badges for regular donations. • Environment of blood donation centre -clean, pleasant environment, courteous, efficient, trained staff. • Assurance of total confidentiality

  16. Measures to retain donors • Foster good relationship • Absolute confidentiality of records • Ensure donation is good experience • Keep donor informed and involved • Encourage innovative ideas from donors • Follow up of temporary and lapse donors

  17. RECALL • Recall of the experience at the BTS holds the first and the most important key for retention (return) blood donor.

  18. RECALL Bad Experience: • Incomplete donations • Phlebotomy related complications • Discolouration • Hematoma • Pain • Wasting donor time

  19. Monitoring and evaluation Indicators of effectiveness of donors’ motivation and recruitment programme: • Increase in the total number of voluntary non-remunerated blood donors • Increase in number regular repeat donors • Increase in number of organizations and/or communities involved in donor motivation.

  20. THANK YOU

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