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Facebook Latest Trends Marketing

This is information all about the Facebook latest trends marketing all stuff to boost your marketing in 2022.

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Facebook Latest Trends Marketing

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  1. Facebook Insights 2021 - 2022

  2. Facebook Insights Facebook audience size : Leading countries based on Facebook audience size as of January 2022 is 330million Source: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

  3. Facebook Insights Demography : 54% of active Facebook users are within the age of 18 – 35 years Male: 58% are men & 42% women

  4. Facebook Insights • Overview : Most popular social networks worldwide as of January 2022, ranked by number of monthly active users • Daily Time Facebook : As of January 2021, the average time spent by day by American users on Facebook was 33 minutes, and that was the platform with the largest amount of time spent daily, followed by TikTok and Twitter

  5. Facebook Insights • WhatsApp is the most popular messenger app in India. Facebook-owned WhatsApp has 79% of the country’s total users. • Telegram : The second most popular on the list is Telegram, with 56.9% penetration. • Facebook Messenger : The third is Facebook Messenger, which is really popular among teenagers, has 49.3% users. • Snapchat : Fourth in the list of 2022 social media chat apps is Snapchat with 42.9% users. • Skype : Few other messenger apps that are favoured in India areSkype(23% penetration), • Sharechat : (20.90% penetration)

  6. Facebook Insights • Overview : In 2022, Google is the most popular search engine in India. • Google is 98.75% • Bing is second most popular with 0.91%. • Other search engine used in India are Yahoo (0.25%), • DuckDuckGo (0.05%), • Ecosia (0.01%), • Yandex (0.01%), • Others (0.02%).

  7. Social Media Statistics India 2022 Facebook Insights Overview : The top mobile apps in India are WhatsApp, followed by Facebook, True caller, Instagram and Facebook Messenger. Four of the five top mobile apps are owned by Meta.

  8. Types of content on Facebook • Visual Posts • Image types : Average shares for articles with or without images. • Facebook thumbnail : Average shares for articles with or without facebook thumbnail.

  9. Types of content on Facebook Types of content on Facebook • Types of content on FB • Videos (8billion videos are used)- ( video Live- 3X than normal videos) • Photos/images • Text posts • User-generated content • Blog posts • Podcasts • Inspirational quotes • Funny memes • Wednesdays are best days of FB- 9am-3pm • Sunday are the least engaging day • early morning before 7am & late evening 8pm aren't good on FB

  10. Types of content on Facebook • Quotes Posts • People love reading quotes from influential people. • But posts in which you’ve pulled together quotes from influencers, experts or famous people tend to do well not only as a strategy to attract blog traffic… • They also help engage social media fans.

  11. Types of content on Facebook • Fun facts • Most people log on to Facebook seeking entertainment. • And so, providing them with visuals containing fun stuff only helps them achieve it.

  12. Types of content on Facebook • Collections of Memes • Who doesn’t smile seeing a solid meme… • Now imagine the effect of a whole collection of them in a single post… shared on Facebook.

  13. Types of content on Facebook • Overview Graph Content: • In this post, I’m going to give some tips for the types of videos you can use in your ads, then run through campaign creation and getting the most out of the users who have seen your video ads. • Marketing with videos on Facebook can be a great way to get your message in front of your target audience while using a more dynamic ad creative. Most people want more video.

  14. Types of content on Facebook User-generated content Product showcase This is a fairly easy one, but video can be a great way to show off the product you’re selling. This doesn’t have to be infomercial style (though it can be if that’s what works for your audience). Behind the scenes We like to know what goes into making a thing that we love. Products and services are no different. Use video to get a behind-the-scenes glimpse to how you do what you do. Tutorial Tutorials are most often a better fit for an audience further down the funnel, but they can be very important for certain companies. Source : https://www.wordstream.com/blog/ws/2020/07/28/facebook-video-marketing

  15. Types of content on Facebook Make sure your video is formatted correctly—for mobile • Here are two important stats for you: • 65% of video views on Facebook come from mobile devices. • Smartphone users hold their phones in vertical (portrait) orientation 94% of the time. • If we do some basic math, that means 61% of all videos watched on Facebook are likely in portrait mode and mobile usage is only going up. • It’s hard to argue that the image above on the right isn’t a better visual than the one on the left.

  16. Types of content on Facebook Include a clear call to action • This is marketing after all. And we all know that using a call to action is a must in every ad unit, regardless of format. • For Facebook video ads, include the call to action in the text surrounding your video as shown above, but also include your call to action in the video itself where possible. • You can do this by having a person say it out loud in the video, using text on the screen, or a combination of both. Get creative. See what works best, but don’t forget to include it.

  17. Thank You

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