SEO ( Search engine optimization) (1)

1. SEO ( Search engine optimization) This is a part of Digital Marketing.

2. What is search engine and web browser? Search engine: • Search engine is a thing where user find his query. • Mostly it’s meaning is search engine help to user to user communicate . • Some example is there 1.google 2. Bing 3.duckduckgo Web browser: • Web browser is a application program that allows you to view information on www. • Search engine are normally accessed through a web browser. • Many web browser are there such as fire fox , internet explore ,google chrome etc

3. What is search engine optimization ? • It is a process to ranking our website in search engine. • The result is a many traffic is there , for many traffic business is grow-up .

4. Some explanation of seo : • Seo have 3 function such as crawler, indexing ,and ranking algorithm. • Crawler: • Crawler is a web spider which is crawl website like google not which help them to crawl like scan your website . • When crawler is crawl your website this process is known as crawling. • Crawler is the first process of search engine optimization.

5. 2. Indexing: • When a page is crawled by crawler then google tries to understand what the page is about , and store in such a way this process is known as indexing . • Indexing is second step in seo . 3. Ranking algorithm and google algorithm : • This process is used for give a refined data or exact data according to user’s query . • This is the important and final step of search engine optimization .

6. Types of search engine optimization There 3 main types of search engine optimization : • On page seo. • Off page seo • Technical seo. And white hat seo , black hat seo and grey hat seo is the techniques of seo . technical seo , international seo , local seo , mobile seo , negative seo etc is part of search engine optimization.

7. on-page seo: • On-page seo refers to optimising the parts of your website you control like , content,html,title of page,url etc. in other word when you can control content , html, title of page etc this is known as on-page seo. I. write unique,helpful content Ii.place target keywords stratgically Iii. write keyword-rich title tags. Iv.include and optimise images 2.Off-page seo: • When you can optimise out of your website this is known as off-page seo . • off -page seo function’s is (i) backlinks (ii)domain authority (iii)social links (iv)forum submission(v)quora • In Off-page backlink are more important.

8. I. backlink: • Backlinks are links from outside domains that point to pages on yourdomain . • This is a backlink of semrush. • Backlink is 2 types such as 1. Do follow 2. No follow 1. Do follow: A dofollow link is a link which passes authority on to the website. it is linking to the dofollow tag tells search engines to crawl that link . 2. no follow: A nofollow link is a link which does not pass authority on to the website it is linking to the no follow tag tells search engine to ignore that link .

9. 3. Technical seo • Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. • Technical SEO can greatly impact a website’s performance on Google. • If your pages load slowly , users may get annoyed and leave your site.user behaviour like this may signal that your site doesn’t create a positive user expression .as a result ,google may not rank your site well • So technical seo is important

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