Chapter 7

Chapter 7 Shopping and ORM Solutions

Agenda • Online Shopping • Electronic Software Distribution • Configurator Tools • Operational Resources Management • Pricing on Internet

Online Shopping • Business requirements • Setting up consideration • Tracking customers • Process orders • Administration • Software feature • Software selection

Business Requirements • Select products • Proper image of the online shop • Cross-selling and cross-promotion • Implementing method • In house • Outsourcing • ISP hosting

Setting Up Consideration • Competent employees • Tracking customer • Proper logistics partner and bank • Software selection • Additional features • Auto-responder • Chat room • Newsgroup • Automatic search engine • configurator

Tracking Customers • Basic authentication • Login and password • Cookies • Domain name • IP address • Personalized URLs • Strong authentication • Digital certificates

Process Order • Shopping basket • Add and delete items • Change amount • Order method • Web page • E-mail • Fax • Telephone • Normal mail

Process Order • Payment System • Security for credit card: secure socket layer (SSL) and secure electronic transaction (SET) • Paper and electronic cheques • Invoice • Cash on demand • Automatic acknowledgements • E-mail • Fax

Process Order • Discount calculation • Tracking • Order status • Customer feedback

Administration • Update product & price • Online • Off line • Database integration • Entire buying process • Marketing research • Inventory management • Availability • Peak time • Prioritization • Customers

Software Feature • Database • Shopping basket • Order and payment process • Payment • Reporting • Search engine • Web design templates • Terms and conditions • Interfaces • Existing databases • Enterprise and legacy applications

Software Selection • Criteria • Type: hosting or product • Platform • Price • Feature • Others? • Product • HP Emporium • IBM Net.Commerce • Microsoft Commerce Server

Electronic Software Distribution • Benefit • Problem & strategy

Benefit • Reduce cost • Shipping • Duplication • Delivery • Inventory • Flexible pricing strategy • Concurrent licenses: database management systems • Licensed periods: shareware or tryware or digital certificates • Licensed session or time: hotel installation

Problem & Strategy • Pirating • Digital infrastructure strategy • Compression format (FlashPix) • Copy prevention (cSafe) • Devices (ImageLock) • Implementing consideration • Easy to use (no. of installation, updating) • No additional hardware

Configurator Tools • Help customer to configure the desired product • Benefits • Reduce technical people in pre-sales and sales • Reduce the return rate • Reduce time requirement • Products • BT Squared Technologies • Trilogy

Operational Resource Management • Digitizing the paper based operational resource management • Benefits • Reduce transaction cost and price • Track order • Centralized control • Features • Administration tool: non technical person • Catalogue support: multiple suppliers • Search engine • Enterprise integration • Localization: price and product • Reporting • Workflow

Operational Resource Management • Products • Commerce Chain by Commerce One • Netscape CommerceXpert

Pricing on Internet • Advertising pays the product • Buyer’s willingness to pay • Transaction costs based billing

How do you use ESD and configurator in your organization to improve operation efficiency? • Can you think the major features which are needed when you select a ORM tool? • How does these new Internet pricing affect the traditional business?

Points to Remember • Online Shopping • Electronic Software Distribution • Configurator Tools • Operational Resources Management • Pricing on Internet

Chapter 7

Chapter 7

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