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National Technology Platform on “Italian Food for Life” The Vision for 2020 and beyond

National Technology Platform on “Italian Food for Life” The Vision for 2020 and beyond Presentazione della Piattaforma Tecnologica Nazionale AIIPA MILANO, 4 OTTOBRE 2006 Dr. Daniele Rossi Chairman of the National Technology Platform “Italian Food for Life”

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National Technology Platform on “Italian Food for Life” The Vision for 2020 and beyond

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  1. National Technology Platform on “Italian Food for Life” The Vision for 2020 and beyond Presentazione della Piattaforma Tecnologica Nazionale AIIPA MILANO, 4 OTTOBRE 2006 Dr. Daniele Rossi Chairman of the National Technology Platform “Italian Food for Life” Chairman of the CIAA Research Expert Group Director General of Federalimentare

  2. Food and Drink Industry is the second manufactoring sector in Italy and the first in the EU AIIPA, Milano, 4 ottobre 2006

  3. TOTAL TURNOVER BY PRODUCT (2005) AIIPA, Milano, 4 ottobre 2006

  4. AIIPA, Milano, 4 ottobre 2006

  5. Innovatorsgroups - SMEs-NET SSA (EU) Europe Major innovators: 41% Only 15% of all F&D firms did not introduce innovations in the last three years Process major innovation 23% Product major innovation: 31% Both: 13% Improvers who did not introduced major innovations: 44% AIIPA, Milano, 4 ottobre 2006

  6. Innovators groups - SMEs-NET SSA (EU) Italy Major innovators: 34% Process major innovation 20% Product major innovation: 23% 24% of all F&D firms did not introduce innovations in the last three years Both: 12% Improvers who did not introduced major innovations: 42% AIIPA, Milano, 4 ottobre 2006

  7. SMEspriorities - SMEs-NET SSA (EU) Italy Europe AIIPA, Milano, 4 ottobre 2006

  8. The innovation map of UE Food & Drink Industry - SMEs-NET SSA (EU) • Note: • innovations introduced in the last three years: • If a firm introduce both a major innovation and improvments, it is considered as a major innovator. • If a firm incroduced both process and product innovations, it is considered as process innovator. AIIPA, Milano, 4 ottobre 2006

  9. Opinions about Food Quality and Manufacturing - SMEs-NET SSA (EU) AIIPA, Milano, 4 ottobre 2006

  10. Opinions about Food Safety - SMEs-NET SSA (EU) AIIPA, Milano, 4 ottobre 2006

  11. Preferred innovation sustaining measure - SMEs-NET SSA (EU) AIIPA, Milano, 4 ottobre 2006

  12. Preferred innovation sustaining measure - SMEs-NET SSA (EU) AIIPA, Milano, 4 ottobre 2006

  13. The 5 priorities of the Italian Food and Drink Industry to be competitive The Italian Food and Drink Industry has elaborated a strategy for the next 10 years structured in 5 priorities based on the outputs of the «Study on the scenarios towards 2015» INNOVATION AND DEVELOPMENT STRENGTHENING OF THE FOOD CHAIN INDUSTRIAL POLICY COMPANY DIMENSION PROMOTION OF THE MADE IN ITALY Source: Federalimentare President’s report 2006 AIIPA, Milano, 4 ottobre 2006

  14. European Technology Platform Food for Life Communication, Training & Technology Transfer Food Food & Quality & Health Manu- facturing Food Safety - Food & Sustainable Consumer Food Production Food Chain Management AIIPA, Milano, 4 ottobre 2006 Source: CIAA “ Food for Life” - The Vision

  15. Goal 1. Measuring consumer behaviour in relation to food Goal 2.Developing comprehensive models of consumer food choice processes Goal 3. Developing strategies to induce behavioural change to improve consumer health and social responsibility Goal 4. Promoting effective interaction with consumer groups and consumers directly through communication and public participation Goal 5. Understanding consumer behaviour in relation to health and nutrition Goal 6. Understanding consumer behaviour in relation to food quality and manufacturing Goal 7. Understanding and addressing consumer concerns with food safety issues Goal 8 – Understanding consumers and their behaviour Goal 9 - Interaction with consumers to assess their willingness to pay for innovative products and for food chains which take into account sustainable consideration of environment, ethics and fair trade. Goal 10 - Designing and testing new ways to communicate nutritional/other values to target populations, with some attention devoted to changes in “kitchen logic”. Challenge 1. Food & consumer Ensuring that consumers make the healthy choice the easy choice Source: “ Italian Food for Life” - The Vision AIIPA, Milano, 4 ottobre 2006

  16. Challenge 2.Food & healthDelivering a healthy diet Goal 1. Understanding brain function in relation to diet Goal 2. Understanding dietary effects on immune and intestinal function Goal 3. Understanding the link between diet and metabolic function Goal 4. Understanding the relationship between the quality of animal products and the quality of animal breeding Source: “ Italian Food for Life” - The Vision AIIPA, Milano, 4 ottobre 2006

  17. Healthy Ageing: Goal To influence an individual’s state of ageing and deliver a personal regime of nutrients, lifestyle and advice for healthy longevity. Well-Being/ Appearance Add life to years Age Source: CIAA “ Food for Life” - The Vision AIIPA, Milano, 4 ottobre 2006

  18. A vision for improving Population Health Target population for Food Industries & Public healthcare Target population for Pharma Industries Population numbers Unhealthy condition AIIPA, Milano, 4 ottobre 2006 Healthy Source: CIAA “ Food for Life” - The Vision

  19. Challenge 3.Food quality & manufacturingDeveloping value-added food products with superior quality, convenience, availability and affordability Goal 1. Producing tailor-made food products Goal 2. Improving process- and packaging design and process control Goal 3. Improving understanding of process-structure-property relationships Source: “ Italian Food for Life” - The Vision AIIPA, Milano, 4 ottobre 2006

  20. Goal 1. Predicting and monitoring the behaviour and fate of relevant known and emerging biological hazards Goal 2. Predicting and monitoring the behaviour and fate of relevant known and emerging chemical hazards including toxins of biological origin Goal 3. Improving risk assessment and risk-benefit evaluation in the food chain Goal 4. Developing tools and addressing measures to ensure safety of the food chain Challenge 4. Food safety Assuring safe foods that consumers can trust Source: “ Italian Food for Life” - The Vision AIIPA, Milano, 4 ottobre 2006

  21. “Safety by Design” Food Safety by Design Consumer Use Safe Use Supply Chain Safe Distribution Product Manufacture Raw Materials SAFE PRODUCT Process Design Safe Process Product Design Safe Formulation Source: CIAA “ Food for Life” - The Vision AIIPA, Milano, 4 ottobre 2006

  22. Challenge 5.Sustainable food productionAchieving sustainable food production Goal 1. Understanding of the sustainability of food production and supply in Italy Goal 2. Research on scenarios of future Italian food production and supply Goal 3. Developing sustainable processing, packaging and distribution Goal 4. Developing and implementing sustainable primary food production Source: “ Italian Food for Life” - The Vision AIIPA, Milano, 4 ottobre 2006

  23. Challenge 6.Food chain managementManaging the food chain • Goal 1. Identification of possible scenarios • Goal 2. Stabilising markets and supporting food chain dynamics through the generation and preservation of trust • Goal 3. Improving the innovation potential of the food chain • Goal 4. Supporting competitiveness through integration • Goal 5. Participation of small producers in complex food chain operations Source: “ Italian Food for Life” - The Vision AIIPA,Milano, 4 ottobre 2006

  24. Goal 1. Communication Goal 2. Training Goal 3. Improved Technology Transfer Challenge 7. Communication, training and technology transfer AIIPA, Milano, 4 ottobre 2006 Source: “ Italian Food for Life” - The Vision

  25. Italian Food for Life - Events 28 March 2006 – 1st Bologna meeting 27 April 2006 – 2nd Bologna meeting 5 July 2006 - Launch of the Platform in Rome (c/o CRUI/LUISS) 6 July 2006 – Meeting with the EU Commissioner J. Potočnik on National Platforms (J.Martin, J.Maat, D.Rossi) 26 July – 3rd Bologna meeting 4 October 2006 – Presentation of the Platform to the enterprises c/o AIIPA October – Road show to the Food & Drink Italian Associations November – 4th Bologna meeting (Constitution of the National Platform “Italian Food for Life”) AIIPA, Milano, 4 ottobre 2006

  26. Technology Platforms - contacts AIIPA, Milano, 4 ottobre 2006

  27. SpecificProgrammes 7th Framework Programme 2007 - 2013 Cooperation – Collaborative research Ideas – Frontier Research People – Human Potential Capacities – Research Capacity Source: European Commission AIIPA, Milano, 4 ottobre 2006

  28. Cooperation – Collaborative research 9 Thematic Priorities • Health • Food, agriculture and biotechnology • Information and communication technologies • Nanosciences, nanotechnologies, materials and new production technologies • Energy • Environment (including climate change) • Transport (including aeronautics) • Socio-economic sciences and the humanities • Security and space + Euratom: Fusion energy research, nuclear fission and radiation protection Source: European Commission AIIPA, Milano, 4 ottobre 2006

  29. 7th Framework Programme 2007 -2013 Food, Agriculture and Biotechnology • Sustainable production and management of biological resources from land, forest and aquatic environments • Fork to farm: food, health and well being • Life sciences and biotechnology for sustainable non-food products and processes The Food, agriculture and biotechnology priority aims at building a European "knowledge based bio-economy" to answer the growing demand for safer and healthier food as well as for sustainable use and production of renewable bio-resources. Source: European Commission AIIPA, Milano, 4 ottobre 2006

  30. 7FP – Fork to Farm: Food and health and well being • Area 2.2.1. Consumers – Call 2007-1 • Networking of food consumer science in Europe and development and application of social and behavioural sciences to food research • Funding scheme: Network of Excellence • Developing research tools for food consumer science in the Western Balkan Countries • Funding scheme: Small collaborative project / Specific International Cooperation Action • Food labelling and consumer behaviour • Funding scheme: Small collaborative project AIIPA, Milano, 4 ottobre 2006

  31. 7FP – Fork to Farm: Food and health and well being • Area 2.2.2. Nutrition – Call 2007-1 • Effect of diet on mental performance Funding scheme: Large collaborative project • Impact of diet on ageing Funding scheme: Large collaborative project • Optical technologies for monitoring the human nutrition status and the onset of nutrition-related health problems Funding scheme: Up to two small collaborative project(s)/ NEST activity • Malnutrition in developing countries Funding scheme: Small collaborative project/Specific International Cooperation Action • Diet for patients in hospitals and at home: disease-related malnutrition Funding scheme: Small collaborative project AIIPA, Milano, 4 ottobre 2006

  32. 7FP – Fork to Farm: Food and health and well being Area 2.2.2. Nutrition – Call 2007-2A Diet and its effect on the development of intestinal microflora and on the immune system through the entire life span Funding scheme: Large collaborative project Systems Biology and bioanalytical tools for nutrition research Funding scheme: Large collaborative project AIIPA, Milano, 4 ottobre 2006

  33. 7FP – Fork to Farm: Food and health and well being • Area 2.2.3. Food processing – Call 2007-1 • Smart control for improved food and feed technologies Funding scheme: Large collaborative project • Assessment and improvement of existing food and feed technologies Funding scheme: Up to two small collaborative projects • Harmonising and integrating research on food technology, safety and nutrition through commonly shared food models Funding scheme: Small collaborative project • Nano-devices for quality assurance, food safety and product properties Funding scheme: Small collaborative project AIIPA, Milano, 4 ottobre 2006

  34. 7FP – Fork to Farm: Food and health and well being • Area 2.2.3. Food processing – Call 2007-2A • New solutions for improving refrigeration technologies along the food chain • Funding scheme: Large collaborative project • Network for facilitating the implementation of high-tech processing at industrial scale • Funding scheme: Network of Excellence AIIPA, Milano, 4 ottobre 2006

  35. 7FP – Fork to Farm: Food and health and well being • Area 2.2.4. Food quality and safety – Call 2007-1 • Exposure to food additives, flavourings, and migrants coming from the packaging – Dietary intake models • Funding scheme: Large collaborative project • Detecting chemical hazards in the food chain • Funding scheme: Large collaborative project • New methods for the monitoring and control of food-borne viruses • Funding scheme: Small collaborative project • Innovative and safe packaging • Funding scheme: Small collaborative project AIIPA, Milano, 4 ottobre 2006

  36. 7FP – Fork to Farm: Food and health and well being • Area 2.2.4. Food quality and safety – Call 2007-2A • Food sampling strategies for risk analysis • Funding scheme: Large collaborative project • Protecting animal and human health from prions in food, feed and the environment • Funding scheme: Large collaborative project AIIPA, Milano, 4 ottobre 2006

  37. 7FP – Fork to Farm: Food and health and well being • Area 2.2.5. Environmental impacts and total food chain – Call 2007-1 • Post Market Monitoring of GM food and feed • Funding scheme: Small collaborative project or Coordination and Support Action • Converging technologies and their potential for the food area • Funding scheme: Small collaborative project • Development and application of computational biology as a complementary tool to in vivo and/or in vitro trials • Funding scheme: Coordination and support action AIIPA, Milano, 4 ottobre 2006

  38. 7FP – Fork to Farm: Food and health and well being • Area 2.2.5. Environmental impacts and total food chain • – Call 2007- 2A • Sustainability of the food chain • Funding scheme: Network of Excellence • Reduce contamination by mycotoxins in the food and feed chain • Funding scheme: Large collaborative project / SICA - Specific International Cooperation Action AIIPA, Milano, 4 ottobre 2006

  39. 7FP – Fork to Farm: Food and health and well being • Indicative topics of the work programme 2008 (1): • Area 2.2.1 Consumers • Taste, cognitive perception and mood • Assessment of intervention measures aimed at promoting healthy eating habits • Risk perception and communication in the food chain and the role of the media • Applying behavioural models for the prevention of obesity, with a particular focus on children • Area 2.2.2. Nutrition • Optimal cell function and nutrition • Methodologies and tools to support the prevention of obesity in Mediterranean Partner Countries (SICA) • Linking with international databases on food composition and consumption (SICA) • Impact of exogenous factors in the development of allergy • Functional foods, natural products and bioactive compounds from the Black Sea region (SICA) AIIPA, Milano, 4 ottobre 2006

  40. 7FP – Fork to Farm: Food and health and well being • Indicative topics of the work programme 2008 (2): • Area 2.2.3. Foodprocessing • (Bio-)Technologies for the production of food additives, colorants, and flavours • Observing and understanding the micro-structure of foods • Area 2.2.4. Food quality and safety • Biocides and induced risks of antibiotic resistance in food pathogens • Effects of combined exposure to chemicals intentionally added to the food chain • Area 2.2.5. Environmental impacts and total food chain • Assessment of impacts from climate change on food • Food chain management • Assessment of impacts of scenarios affecting food chain management AIIPA, Milano, 4 ottobre 2006

  41. 7FP - Budget Expecting finalisation November 2006: • Total Budget 7FP: 54.000 million euro (~ 7.700 million euro per year) • Total Budget “Food, agriculture and biotechnology”: 1.935 million euro(~ 276 million euro per year) • Total Budget Activity 2.2 “Fork to Farm: food, health and well-being”: ~ 774 million euro (~ 110 million euro per year) AIIPA, Milano, 4 ottobre 2006

  42. 7 FP - Contacts • EU research: ec.europa.eu/research • Agriculture research: ec.europa.eu/research/agriculture/index_en.html • Seventh Framework Programme: ec.europa.eu/research/future/index_en.cfm • Information on research programmes and projects: cordis.europa.eu AIIPA, Milano, 4 ottobre 2006

  43. Thanks for the attention AIIPA, Milano, 4 ottobre 2006

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