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Chapter 4

Chapter 4. Business Research Requests and Proposals. Learning Objectives. The purpose of the request for proposal and the research proposal; how each is used The variations on each and their contents The processes for evaluating the quality of proposals.

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Chapter 4

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  1. Chapter 4 Business Research Requests and Proposals

  2. Learning Objectives • The purpose of the request for proposal and the research proposal; how each is used • The variations on each and their contents • The processes for evaluating the quality of proposals

  3. Exhibit 4-1 The Research Proposal Process

  4. Exhibit 4-1 The Research Proposal Process: Using a Research Supplier

  5. Formalize research procurement process Provide control function Provide evaluation opportunity Provide monitoring device Establish performance expectations Benefits of the RFP RFPs

  6. Unethical Uses of RFPs • Help sponsor plan project budget • Gather cost estimates and design ideas for in-house projects • Create impression of competitive bid for sole-source project

  7. Activities in the RFP Process Qualify potential vendors Write and distribute RFP Answer supplier questions Evaluate submissions Award contracts and start Provide critique to all suppliers

  8. RFP Components Proposal administration information Summary statement of problem Technical section Management section Contracts and license section Pricing section

  9. Services Data collection Data analysis Client meetings Travel Respondent survey incentives Mail costs Telephone costs Design meetings Facilities/ Equipment Pilot tests Report preparations Computer models Project management Questionnaire/ reproduction costs Labor Deliverables Pricing Section

  10. Instructions to bidders Cost proposal Background Services and support Vendor information Proposed solution RFP Elements RFP Elements

  11. Research Supplier/ Staff Experience and industry status Code of ethical performance Skill and experience Project management Research skills Businessknowledge Compatibility/ Desirability Supplier Facilities/ Procedures Project management system Contractual arrangements Complaint handling procedures Quality assurance Facilities Reporting procedures Exhibit 4-2 Qualifying Research Suppliers

  12. Exhibit 4-1: The Research Proposal Process:Doing the Project Internally

  13. The Research Proposal Present management question Purpose Suggest data collection and analysis Discuss research efforts Propose necessary data

  14. Exhibit 4-3Proposal Development

  15. Exhibit 4-4Proposal Complexity

  16. Executive Summary Problem Statement Research Objectives Literature Review Importance/ Benefits of Study Research Design Data Analysis Nature/Form Research Qualifications Budget Schedule Facilities Project Management Bibliography Appendices Structuring the Research Proposal

  17. Researcher Qualifications Professional Research Competence Relevant Management Experience

  18. Budgeting for Samples Scientific Telephone Samples (STS) provides random dial, listed, and business samples for telephone and online surveys

  19. Exhibit 4-6 Sample Proposed Budget

  20. Exhibit 4-7 CPM Schedule

  21. Look before you leap Source: Cooper R. D. & Schindler, S. P. (2006). Business Research Methods 9e. McGraw.Hill

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