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SEO

All about Search Engine Optinization

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SEO

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  1. SEARCH ENGINE OPTIMIZATION SEO is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid result.

  2. SEARCH ENGINE OPTIMIZATION What is SEO ? Contents What is SE ? CONTENTS What is SEO? CONTENT What is SEO ? What is SE? What is SE ? How does SE works ? How does SE works ? How does SE works? Techniques of SEO Life cycle of SEO Off page Life Cycle of SEO Techniques of SEO Life cycle of SEO

  3. WHAT IS SEO ? • SEO stands for search engine optimization.It is the process of getting traffic from the “free”, “organic”,”editional”or”natural”searchresults on search engines. • SEO may target different kinds of search ,localsearch,academicsearch,news search and industry-specific vertical search engines • Types of SEO • White hat SEO:It utilizes techniques and methods to improve search engine rankings of website which don’t run afoul of search engine guidelines. • Black hat SEO:It exploits weaknesses in the search engine algorithms to obtain high ranking of a websites.

  4. WHAT IS SE ? • Search engines are programs that search documents for specified keywords and returns a list of the documents where the keywords were found. • Some of the popular Search Engines are Google,Bing,Ask,Bing,Baidu,e.t.c. • Types of SE • Mainstream search engines:LikeGoogle,Bing and Yahoo are all free to use and supported by online advertising. • Private search engine:It risen in popularity recently due to privacy concerns raised by data collection practices of mainstream search engines. • Computational search engines:WolframAlpha is an example of this,devoted to answering questions related to maths and science.

  5. HOW DO SEARCH ENGINES WORKS ? Step 1: Step 2: Step 3: Index and cache webpages Apply ranking algorithm Crawl links and websites Once a search engine has built up its index,it will rank the pages according to the relevancy to the search keyword and serve up the best results on SERP. As bots find pages on the web,they decide whether or not they want to include that web page within their index based on their own set of criteria. Search engine brought crawls through the World Wide Web to find new websites based on the text on the website or links to websites.

  6. Techniques of SEO • Audit your Site Framework • Data Research Via End User Value • Create More Optimized Landing Pages • Make Your Site Responsive and Mobile-Friendly • Double your Infografic Power • Implement Latent Semantic Indexing • Spy and Target Competitor’s Live Keywords

  7. Life cycle of SEO • Keyword Research and Analisis:It act as the basis of a website that requires a lot of traffic from multiple search engines. • Site Analysis:It gives you an overview of your website;spotential,areas of improvement,and obstacles. • CompentativeAnalysis:It provides the details about country of your visiters ,the no.of times they click on your site,how long they are on site,etc. • META tag setup:HTML tags that is created in order to give the keywords,descriptiondetails,and other related information to spiders. • Site Content Optimization:To have search engine visibility you need to use keywords and phrases focusing on your main targeted audience;s queries. • Descriptive Site Map Creation:It has all links to all pages ot the sites.Navigation is simpler for you and the search engine to crawl,thus ensuring that all pages are found. • Schema Markup:It is microdata which added to webpages to give better orientation to search engines about the page and what it is all about. • Search Engine Submission:A term used for registration ot the websites with the search engine. • Link Exchange Page Creation:These are for exchanging links between high quality websites. • Link Popularity Campaign:A number of incoming links or outgoing links of your site from various sites and directories are link popularity. • Campaign Duration(Maintanance):Many organization feels thet once their sites has been optimized,then their work is over and the site optimization is complete.Butactually,there is much more.

  8. Off Page SEO • Can do directly OFF your website to help your rank higher. • Such as social networking,articlesubmission,forum and blog marketing,etc. Great off-page SEO techniques • Social Networking Site • Blogging • Blog Marketing • Forum Marketing • Search Engine Optimization • Directory Submission • Social Bookmarking • Link Baiting • Photo Sharing • Video Marketing • Business Reviews • Local Listings • Article Submissions • Social Shopping Networks • Answer Questions

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