1. TEAM ALPHA David-Clinton website review

2. LEARNABILITY EFFICIENCY MEMORABILITY • STRENGTHS • Clean & simple design • Good text-image balance • Clear and Easy to read typography • Effective Logo Image • WEAKNESSES • Images could be improved: e.g. more compelling, memorable. Current Images are a bit generic. David and Clint photos too snapshotlike. • Navigation Improvements – to be discussed ERRORS SATISFACTION HOME page

3. LEARNABILITY • LEARNABILITY EFFICIENCY EFFICIENCY MEMORABILITY MEMORABILITY ERRORS ERRORS SATISFACTION SATISFACTION OUR STORY page

4. Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design? Efficiency: Once users have learned the design, how quickly can they perform tasks? Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency? Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors? Satisfaction: How pleasant is it to use the design? • LEARNABILITY • LEARNABILITY EFFICIENCY EFFICIENCY MEMORABILITY MEMORABILITY ERRORS • STRENGTHS • Clean & simple design • Good graphics • FB call to action • WEAKNESSES • Low on content • Only 1 vintage • No purchase button/link to order form • Needs more graphics ERRORS SATISFACTION SATISFACTION WINES page

5. Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design? Efficiency: Once users have learned the design, how quickly can they perform tasks? Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency? Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors? Satisfaction: How pleasant is it to use the design? • LEARNABILITY • LEARNABILITY EFFICIENCY EFFICIENCY MEMORABILITY MEMORABILITY ERRORS • STRENGTHS • Clean & simple design • Good graphics • FB call to action • Good text-image balance • WEAKNESSES • Pull-down menu not needed • More content needed (better location description, map, etc?) ERRORS SATISFACTION SATISFACTION VINEYARD INFO page

6. LEARNABILITY • LEARNABILITY EFFICIENCY EFFICIENCY MEMORABILITY MEMORABILITY • STRENGTHS • Promote sold out • Informative • FB call to action • Consistent with other pages • WEAKNESSES • Lost opportunity to pre-sale • Customer info capture • Can’t order via web ERRORS ERRORS SATISFACTION SATISFACTION ORDER NOW page

7. Wineweb.com • COST EFFECTIVE • .5%-2% PER TRANSACTION • PROGRAMABLE • LOW RISK ($450) • EXPANDABLE • LEARNABILITY EFFICIENCY MEMORABILITY ERRORS SATISFACTION GOOD WEBSITE EXAMPLES

8. LEARNABILITY EFFICIENCY MEMORABILITY • STRENGTHS • All basic information available • WEAKNESSES • Not visually interesting. Perhaps at least at some imagery could be added. • Not clear that a full page is needed for information available • No audience specific contacts. ERRORS SATISFACTION CONNECT page

9. Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design? Efficiency: Once users have learned the design, how quickly can they perform tasks? Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency? Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors? Satisfaction: How pleasant is it to use the design? • LEARNABILITY • COMBINE WINES + VINEYARD PAGES • COMBINE ABOUT US + FOUNDER BIOS PAGES • SIMPLIFY MAIN MENU/PULL-DOWNS • ADD A TRADE PAGE • WINE TECHNICAL INFO • SHELF-TALKERS • DOWNLOADABLE BIOS • REVIEWS/PRESS INFO • LABEL & OTHER IMAGE DOWNLOADS EFFICIENCY MEMORABILITY ERRORS SATISFACTION SUGGESTIONS

10. Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design? Efficiency: Once users have learned the design, how quickly can they perform tasks? Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency? Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors? Satisfaction: How pleasant is it to use the design? • LEARNABILITY SIMPLIFY MAIN MENU/PULL-DOWNS/SITE MAP EFFICIENCY Home MEMORABILITY Order Now Wines and Vineyards Our Story Trade Contact Us E-cart Connect Vineyard Bio’s Trade Info Contact Info Wines Our Story ERRORS SATISFACTION SUGGESTIONS

11. peju.com • LEARNABILITY EFFICIENCY MEMORABILITY ERRORS SATISFACTION GOOD WEBSITE EXAMPLES

12. TEAM ALPHA Eyer Martin Tradewell & Lamborn