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David Clinton Wines: Website Analysis

This analysis examines the online presence of David Clinton Wines, highlighting critical factors affecting user experience and engagement. Key areas such as learnability, efficiency, and consistency are explored, alongside suggestions for improvement, such as the introduction of an online store. The current website lacks lifestyle links and essential product information, which could enhance customer engagement. Recommendations include improving layout, updating social media, and regularly featuring new releases to attract and retain wine enthusiasts.

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David Clinton Wines: Website Analysis

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  1. David Clinton Wines: Website Analysis Melisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli

  2. Learnability Efficiency Memorability Errors Satisfaction Utility No drop downs Avoid pdf Change link color Skip nonscannable text Avoid fixed font size Eschew low visibility No ad look Consistency No new windows Answer consumer questions Website Style Criteria

  3. Stylistic Considerations • Efficiency • Memorability • Consistency • Layout

  4. Product Information Answer consumer questions: • Release dates, new stuff • Chemistry • Technical specs: barrels used, time aged, etc.

  5. David Clinton Zinfandel

  6. Competing Wine

  7. Purchase Impossible NO ONLINE STORE!! http://www.elavon.com/acquiring/costco/ Adding one may be worth the cost Example of an excellent online store is Sonoma-Cutrer:

  8. Absence of Lifestyle Links Consumers go to the website to see • Retailers/restaurants that carry the wine • Events that the proprietors enjoy attending • Recipes and food pairings • Events where the wines may be featured • Photo gallery (link to Facebook)

  9. Abundance of Lifestyle Links

  10. Out of Stock • Should say it’s sold out on the wine page

  11. Out of Stock • New release information – we want to know what to look forward to

  12. Customer Engagement • Website • Facebook • Google • Twitter

  13. Website

  14. Facebook • Not up to date, last post 1/28/13 • Falling down on Google search • Ask fans for input on new products- ideas, favorite varietals

  15. Twitter

  16. Google Search

  17. David Clinton Wine Cellars: Website Analysis Melisa Coronado, Harry Hansen, Nessia Flugger, Albert Filipelli

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