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User Experience (UX) Design

Updated: 10/15/2014 2:01:29 AM. User Experience (UX) Design. Overview . What is User Experience? Elements of User Experience How Companies can Benefit How Customers can Benefit Which Companies have Benefited Case Studies Blackwell’s UX Team Methodology User Experience Facts

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User Experience (UX) Design

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  1. Updated: 10/15/2014 2:01:29 AM User Experience (UX) Design

  2. Overview • What is User Experience? • Elements of User Experience • How Companies can Benefit • How Customers can Benefit • Which Companies have Benefited • Case Studies • Blackwell’s UX Team • Methodology • User Experience Facts • Market Trends • The Future • Who can we Target? • Next Steps

  3. What is User Experience? User Experience (UX) is the quality of experience a person has when interacting with a specific design. This can range from a specific artifact, such as a cup, toy or website, up to larger, integrated experiences such as a museum or an airport. • User Experience is … • the way a product behaves and is used in the real world • a way of thinking about how you design the site so that your decisions are rooted in an understanding of the underlying strategy • a philosophy that seeks to remind us “If you’re only looking at the problem from your own point of view, you’re only going to be, at best, half right.” J. J. Garrett

  4. Elements of User Experience • Branding • Visual Designgraphic treatment of interface elements • Interface Designas in traditional HCI: design of interface elements to facilitate user interaction with functionality • ContentContent Requirementsdefinition of content elements required in the site in order to meet user needsInformation Designdesigning the presentation of information to facilitate understandingInformation Architecturestructural design of the information space to facilitate intuitive access to contentNavigation Designdesign of interface elements to facilitate the user's movement through the information architecture • Functionality • Functional Specifications “feature set”: detailed descriptions of functionality the site must include in order to meet user needs Interaction Designdevelopment of application flows to facilitate user tasks, defining how the user interacts with site functionality • Usability • User Needsexternally derived goals for the site; identified through user research, ethno/ techno/ psychographics, etc. • Site Objectivesbusiness, creative, or other internally derived goals for the site • SEO (Search Engine Optimization)

  5. How You can Benefit In this era of global competition and rapid software development, a good or great—user experience is an essential component of a quality software product and provides a sustainable strategic advantage that differentiates a product from those of a company’s competitors. Increase Revenue Reduce Development Costs Improve Effectiveness Increase transactions/ purchases“You can increase sales on your site as much as 225% by providing sufficient product information to your customers at the right time.”(User Interface Engineering, 2001) Save development time“Speeding up development is a key goal for integrating usability effectively into product development; one-quarter delay in bringing a product to market may result in the loss of 50% of the product’s profit. ”(Conklin, 1991) Retain customers“More than 83% of Internet users are likely to leave a Web site if they feel they have to make too many clicks to find what they’re looking for. ”(Arthur Andersen, 2001) Save Development Costs Approximately 63% of large software projects are over budget and the top four reasons rated as having the highest responsibility were related to usability engineering.” Increase product sales“It is common for usability efforts to result in a hundred percent or more increase in traffic or sales.” (Nielsen, July 1999) Reduce maintenance costs“It has been found that 80% of software life cycle costs occur during the maintenance phase and were associated with “unmet or unforeseen” user requirements and other usability problems.”(Nielsen, 1993) Enable the end-user to do his/her job efficiently and effectively Increase efficiency/ productivity (reduce time to complete task)“Inadequate use of usability engineering methods in software development projects have been estimated to cost the US economy about $30 billion per year in lost productivity.” Increase job satisfaction /decrease job turnover Greater customer loyalty

  6. How Your Customers can Benefit When people have a positive user experience, they're likely to return to your site, increasing your revenue and giving you further exposure. When your application works well, that's good for business. On the other hand, negative user experience is expensive, often resulting in lost revenue, increased overhead, diminished customer loyalty, lost word-of-mouth advertising, and damaged brand identity. • Easier to find information and purchase products more quickly • Content is clear, concise and easily scanned • Increase success rate, reduce user error“In Jared Spool’s study of 15 large commercial sites users could only find information 42% of the time even though were taken to the correct home page before they were given the test tasks.” • Increase user satisfaction“In a Gartner Group study, usability methods raised user satisfaction ratings for a system by 40%; when systems match user needs, satisfaction often improves dramatically. • Reduced task time and increased productivity • Complete their tasks faster, with more ease, and sometimes even joyfully • Less stress from frustrating software • Users are more productive, and less frustrated, employees • Websites purpose more clear • Easier for users to complete an objective • Contact information is simple to find

  7. Case Studies

  8. Clients Department of Housing

  9. UX Case Studies

  10. UX Case Studies

  11. UX Case Studies

  12. Blackwell’s UX Team

  13. About Us • Who we are: Our User Experience (UX) team includes: • Interaction Designer • Usability Professionals • Visual Designers • Front end Developers What we do: • We make websites and web applications easier to use by incorporating user feedback in all phases of web development • We use a variety of methods to help increase the efficiency, effectiveness, satisfaction, and ease-of-learning for users. • We focus on User Research, Information Architecture, Content/Copy Writing, Interaction Design, and Visual Design

  14. Core Principles The users voice should always be heard and that's why Blackwell has created the USERSRULEPrinciples. • Understand your users and their needs • Simplify everything by including only essential elements • Ensure interfaces are obvious, consistent, and forgiving • Remember content is why people go to a site. Graphics should be complementary • Save user's work carefully & continuously while always allowing the user to undo • Relay feedback to users in a timely manner • User Test, User Test, User Test • Label all navigation clearly • Enable users to easily cancel or undo an undesirable operation

  15. Design Process UX Methodology 1 3 2 4 6 5 Plan Analyze Design Build Test Deploy User Experience (UX) Methodology We deploy a modified version of User Centered Design (UCD) methodology to rapidly redesign, develop, and deploy an easily accessible, highly usable, and visually appealing Web sites and Applications. During each phase, the team is engaged in activities that produce deliverables that enable the subsequent phase to be performed effectively. Each phase is complete when all required deliverables for that phase have been delivered and approved by the responsible approver.

  16. Full Service Listing 1 3 2 4 • User Experience Designers can: • Gather requirements from a user experience perspective • Assess an existing application’s usability • Observe and interview existing users in their work environment • Translate requirements into a wireframes or prototypes • Work with your business to ensure that the end-user needs are met Plan Analyze Design Build • Requirements gathering • Project management • Application/Website Assessment • Usability Assessment • Heuristics Evaluation • Competitive Analysis • Business Process Analysis • User Research • Surveys • Focus Groups • User Interviews • Contextual Design • Usability Testing • Information • Content Inventory • Information Architecture • Content/Copy Writing • Site Mapping • Screen Flows • Interaction • Wireframing • Contingency Design • Visual • User Interface Design • Design Mockups • Style Guides • Web Standards based HTML/CSS templates • Accessibility Testing

  17. UX Express Services UX Express Services are services which run no more than 4 weeks, using minimal FTE's (no more than 2), within a reasonable cost and have real tangible value to the client when completed. These can also generate follow up-work. Usability Review Get an expert assessment of how well your site meets user needs and stacks up against your competition. Competitive Analysis Find out how you stack up against your competitors Usability Testing See what users really think of your website. "It takes only five users to uncover 80% of high-level usability problems" - Jakob Nielsen Visual Redesign Give your site new life by creating a new look and feel. Web Standard TemplatesLet us code your pages for you and we'll make sure all pages are consistent in layout and style, are accessible to all users and work across a wide range of browsers and platforms. Style Guide Development We’ll help you set branding, usability, accessibility standards for your designers, developers and content authors to ensure consistency.

  18. User Experience Facts $2.8 billion is projected to be spent worldwide in 20210 on Web conferencing and team collaborating software Garner, June 2007 It can cost 10 times as much to correct user interface problems in development than in design and 100 times after product release. “You can fix it on paper with an eraser, or you can fix it on the construction site with a sledge hammer.”- Frank Lloyd Wright Sensitivity to the user experience early-on has demonstrated reductions in the product development cycle by over 33-50%.Some companies have seen a return of $100 for every $1 spent on developing the right user experience. Companies spend on average $45 to acquire a web site customer. That customer spends an average of $35 and never returns.Pure-play e-commerce startups pay as much as $75-$95 per customer An individual dissatisfied web customer may tell as many as ten friends about their bad experience.Brand erosion can happen exponentially faster than brand development. 30% of large companies will launch some kind of Web 2.0-enabled business initiative by year-end 2007- Garner 22% annual average worldwide growth will occur from 2006 to 2010 for web conferencing and team collaboration software marketing- Garner, June 2007

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