1. Conrad Hilton …

2. Long Excellence NOW Tom Peters/14 March 2012 New Zealand Food & Grocery Council (slides @ tompeters.com) (MOAP @ excellencenow.com)

3. ConradHilton, at a gala celebrating his career, was called to the podium and asked,“What were the most important lessons you learned in your long and distinguished career?”His answer …

4. “remember to tuck the shower curtain inside the bathtub.”

5. “Execution isstrategy.”—Fred Malek

6. “Costco figured out the big,simple things and executedwith total fanaticism.”—Charles Munger, Berkshire Hathaway

7. Sports:You beat yourself!

8. “Execution is thejobof the businessleader.”—Larry Bossidy & Ram Charan/ Execution: The Discipline of Getting Things Done

9. “Execution isasystematic processof rigorously discussing hows and whats, tenaciously following through, and ensuring accountability.”—Larry Bossidy & Ram Charan/ Execution: The Discipline of Getting Things Done

10. Does/will the next presentation you give/ review allot moretime to the process/ details/politics of “implementing” than to the “analysis of the problem/opportunity”?

11. “When assessing candidates, the first thing I looked for was energy and enthusiasm for execution: Does she talk about the thrill of getting things done, the obstacles overcome, the role her people played—or does she keep wandering back to strategy or philosophy?”—Larry Bossidy, Execution

12. Observed closely: The use of“I”or“We”during a job interview, when asked about a successful project. Source: Leonard Berry & Kent Seltman, chapter 6, “Hiring for Values,” Management Lessons From Mayo Clinic

13. Dale Carnegie …

14. Excellence NOW Tom Peters/14 March 2012 New Zealand Food & Grocery Council (slides @ tompeters.com) (MOAP @ excellencenow.com)

15. Could It Be??? How to Win Friends and Influence People—Dale Carnegie

16. “There is only one way under high heaven to get anybody to do anything. Yes, just one way. And that is by making the other person want to do it.”—Dale Carnegie, How to Win Friends and Influence People (“The BIG Secret of Dealing With People”)

17. “The deepest principal in human nature is the craving to be appreciated.”—William James

18. “The deepest principal in human nature is the craving* to be appreciated.”—William James*“Craving,” not “wish” or “desire” or “longing”/Dale Carnegie, How to Win Friends and Influence People (“The BIG Secret of Dealing With People”)

19. “Society is a vehicle for earthly heroism. Man transcends death bt finding meaning for his life. It is the burning desire for the creature to count. What man really fears is not extinction, but extinction with insignificance.”—Ernest Becker, Denial of Death

20. “Employees who don't feel significant rarely make significant contributions.”—Mark Sanborn

21. “The deepest urge in human nature is the desire to be important.”—John Dewey(In Dale Carnegie, How to Win Friends and Influence People (“The BIG Secret of Dealing With People”)

22. “People want to be partof something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for,sacrifice for ,trust.”—Howard Schultz, Starbucks

23. “Business has to give people enriching, rewarding lives … or it's simply not worth doing.” —Richard Branson

24. Cacophony Puzzles Buttons Self-control Source: Herbert Lefcourt, Locus of Control: Current Trends in Theory and Research

25. Excellence NOW Tom Peters/14 March 2012 New Zealand Food & Grocery Council (slides @ tompeters.com) (MOAP @ excellencenow.com)

26. Trade Tales

27. iPad/$4 billionof $300 billion negative USA trade balance with China (2011)

28. Cost/Profit Components:Total labor 7%(Chinese labor: 2%)Materials 31%Distribution: 17%Profit: 47%Landed iPad cost: $275 = ImputedUSA negative trade balance with China(Actual China cost: $10)Source: Personal Computing Industry Centre (Economist)

29. iPad/$4 billion of $300 billion negative USA trade balance with China (2011)Or $150 million?**$4B/$150M = 27X

30. Cost/Profit Components*:Total labor 7%(Chinese labor: 2%)Materials 31%Distribution: 17%Profit: 47%Landed iPad cost: $275 = ImputedUSA negative trade balance with China(Actual China cost: $10)*Biggest non-USA component: South KoreaSource: Personal Computing Industry Centre (Economist)

31. “The first step is to measure what can easily be measured. This is okay as far as it goes. The second step is to disregard that which cannot be measured, or give it an arbitrary quantitative value. This is artificial and misleading. The third step is to presume that what cannot be measured is not very important. This is blindness. The fourth step is to say that what cannot be measured does not really exist. This is suicide.”—Daniel Yankelovich (from Enough!, by Jack Bogle)

32. Excellence NOW Tom Peters/14 March 2012 New Zealand Food & Grocery Council (slides @ tompeters.com) (MOAP @ excellencenow.com)

33. Service

34. Organizations exist to serve. Period. Leaders live to serve. Period.

35. Excellence

36. Why in the World did you go to Siberia?

37. Enterprise* (*at its best):An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that elicits maximum concerted human potential in the wholehearted pursuit of EXCELLENCE in service of others.****Employees, Customers, Suppliers, Communities, Owners, Temporary partners

38. Excellence1982: The Bedrock “Eight Basics” 1. A Bias for Action 2. Close to the Customer 3. Autonomy and Entrepreneurship 4. Productivity Through People 5. Hands On, Value-Driven 6. Stick to the Knitting 7. Simple Form, Lean Staff 8. Simultaneous Loose-Tight Properties”

39. “Breakthrough” 82* People! Customers! Action! Values! *In Search of Excellence

40. Hard is Soft. Soft is Hard.

41. “The first step is to measure what can easily be measured. This is okay as far as it goes. The second step is to disregard that which cannot be measured, or give it an arbitrary quantitative value. This is artificial and misleading. The third step is to presume that what cannot be measured is not very important. This is blindness. The fourth step is to say that what cannot be measured does not really exist. This is suicide.”—Daniel Yankelovich (from Enough!, by Jack Bogle)

42. EXCELLENCE is not an "aspiration.” EXCELLENCE is … THE NEXT FIVE MINUTES.

43. EXCELLENCE is not an "aspiration." EXCELLENCE is … THE NEXT FIVE MINUTES. EXCELLENCE is your next conversation. Or not. EXCELLENCE is your next meeting. Or not. EXCELLENCE is shutting up and listening—really listening. Or not. EXCELLENCE is your next customer contact. Or not. EXCELLENCE is saying “Thank you” for something “small.” Or not. EXCELLENCE is the next time you shoulder responsibility and apologize. Or not. EXCELLENCE is waaay over-reacting to a screw-up. Or not. EXCELLENCE is the flowers you brought to work today. Or not. EXCELLENCE is lending a hand to an “outsider” who’s fallen behind schedule. Or not. EXCELLENCE is bothering to learn the way folks in finance [or IS or HR] think. Or not. EXCELLENCE is waaay “over”-preparing for a 3-minute presentation. Or not. EXCELLENCE is turning “insignificant” tasks into models of … EXCELLENCE. Or not.

44. EXCELLENCE is … THE NEXTFIVE MINUTES.

45. Or not.

46. Immoderation

47. Kevin Roberts’ Credo1. Ready. Fire! Aim.2. If it ain’t broke ... Break it!3. Hire crazies.4. Ask dumb questions.5. Pursue failure.6. Lead, follow ... or get out of the way!7. Spread confusion.8. Ditch your office.9. Read odd stuff.10.Avoid moderation!

48. !

49. Excellence NOW Tom Peters/14 March 2012 New Zealand Food & Grocery Council (slides @ tompeters.com) (MOAP @ excellencenow.com)

50. Four [really] First things Before First Things …