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Boiling Thermos

Boiling Thermos. Beyer Helga, Hwang Hye-su Kang Yeorm , Poebl Isabella. Product and Service Innovation – Final Presentation. Table of Contents. Problem Research & Definition Various Options Final Product and Specification Business Model Marketing Mix - 4P Potential Expansion.

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Boiling Thermos

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  1. Boiling Thermos Beyer Helga, Hwang Hye-suKang Yeorm, PoeblIsabella Product and Service Innovation – Final Presentation

  2. Table of Contents Problem Research & Definition Various Options Final Product and Specification Business Model Marketing Mix - 4P Potential Expansion

  3. Problem Research Problem Definition Options Solution Business Plan FOCUS – Outdoor Activities How to keep warm? Clothes Hot drinks Hand warmer Air heater Thermos bottle

  4. Problem Research Problem Definition Options Solution Business Plan Inconvenience in thermos • Research on Thermos Problem Identification • Does not keep liquids long enough warm • Storage only one type of liquid • Often leaks (quality) • Weight and size • Hard to keep them clean

  5. Problem Definition Problem Definition Options Solution Business Plan Problem Definition – with Mission and Objectives

  6. Option Analysis Problem Definition Options Solution Business Plan Two Criteria in Option Analysis 1. Types of Energy Source • What kind of energy source are we going to use? • Can be evaluated by - Weight, Price, size, and Chargeability • When assuming same power ! 2. Types of Division • For flexibility of containing 2 liquids • Vertical division? Horizontal Division? • Heating Both? Or one side?

  7. Option Analysis – 1. Energy Problem Definition Options Solution Business Plan Possible Options of Energy Source – for 1st problem

  8. Option Analysis – 1. Energy Problem Definition Options Solution Business Plan Principle and application of DMFC

  9. Option Analysis – 1. Energy Problem Definition Options Solution Business Plan Application of DMFC Objective : Heating 500ml water from 15ºc to 85ºc in 15min Calculation • Needed calories 500ml * (85ºc-15ºc) = 35000cal = 35kcal • Needed power 35kcal = 0.24 * p * 60*60 • p = 0.040kw = 40w • 3. Assume that it needs approximately 40w for 1h Feasible Solution • 40wh of Power * 4 • ¼ h = 15 min • 160ml of Methanol 4 5x3x1cm Battery 40wh Needs 40ml of methanol Series Connection

  10. Option Analysis – 2. Division Problem Definition Options Solution Business Plan Possible Options of Division - for 2nd problem Type 2. Vertical division Type 1. Horizontal Division Can prevent leaking better Easy to use - Boiling - Drinking Hard to use - Boiling - Drinking Easy to clean up

  11. Suggested Solution Problem Definition Options Solution Business Plan Prototype • Flexibility • Ability to heat up water • Possibility to store several drinks

  12. Suggested Solution Problem Definition Options Solution Business Plan Portable Fuel cell It can be attached in the bottom of the thermos It can be detachable to save weight

  13. Suggested Solution Problem Definition Options Solution Business Plan Can be refilled with methanol  Recharged everywhere Fuel Cell

  14. Suggested Solution Problem Definition Options Solution Business Plan Ability to store several drinks Handles in order to easily pull the container up Two containers, each 0.5 l vacuum + Opportunity to heat only one container + Can bring different drinks

  15. Business Model Problem Definition Options Solution Business Plan Marketing Mix – 4P • Divided into 2 types of product • Exclusive sporting goods • -Big size : 800ml, 1L, 1.2L • -Sportive color : Black, Silver • Low-priced public goods • -Small size : 250ml, 300ml • -Various color : Blue, Pink, Green • Relatively high comparing normal thermos • Cost reduction by developing technology is needed Product Price Place Promotion • Online/Offline • Sports retail shops / Department Store / Complex online shop (Amazon, Action, ….) • Sponsorship to famous TV program • Principal of Jungle. One • day two nights, • Documentary containing • Himalaya Climbing According to research – 70% of thermos users are likely to buy it !

  16. Business Model Problem Definition Options Solution Business Plan Potential Expansion Military supply • Possibility of cooperation with • government to be distributed as a • military supply Substitution for normal thermos • Possibility of becoming a necessity for • outdoor activity • Continuous promotion is needed Both can make big money !

  17. Thank you for your attention!

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