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Personal Branding: Market Yourself in Interviews & Beyond

Learn to develop your brand by telling your story, valuing passions, sharing skills, and standing out online. Discover steps for personal branding from PwC, ways to sell your brand, knowing your audience, and mastering networking. Find tips for successful pitches, common mistakes to avoid, key points to remember, and the importance of follow-up for success.

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Personal Branding: Market Yourself in Interviews & Beyond

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  1. Developing You Personal Brand: How to Market Yourself in Interviews and Beyond Mark Presnell Director, Career Center Johns Hopkins University

  2. Develop Your Brand • Tell your story • Value your passions • Share your skills • Stand out online • Make your plan Steps developed by PwC (pwc.com/us/personalbrand)

  3. Tell your story • What are you great at? • Everyone has strengths, strong brands are often know for what they truly excel at

  4. Value Your Passions • Your passions are a directly reflection of your motivations • Companies and organizations want staff members whose passions and values match their corporate culture • Values often inform how you will accomplish goals

  5. Share Your Skills • Gain experiences (employment, internships) that develop specific skills set • Leadership skills are important entry-level as well and throughout your career • Document your experiences through resumes, CVs, etc. • Provide specifics including quantifiable results

  6. Stand Out Online • Understand and monitor your online reputation: employers and potential business partners will research you prior to any presentation • Differentiate between personal social media (Facebook) and professional social media (LinkedIn) • Routinely search your name on the web.

  7. Make Your Plan • Set specific short term and long term goals based on your understanding of yourself, your brand, and your skills • Professional experiences and personal life changes effect your plan • Be open to alternatives and options along your career path • Update your brand as your qualifications develop

  8. How to Sell Your “Brand” • Selling your brand requires a connection between the product (or individual) and the organization or potential client • To make such a connection, knowledge of yourself and your product is essential • Understanding the needs of your client, partner, or potential employer is vital • Success usually results when a product or individual meets the needs of the company

  9. Know Your Audience • Research, research, research • Utilize online websites as well as social media to gain basic background information • Utilize natural curiosity – make an effort to understand key products, services, or motivations of any company or individual.

  10. Listen • Powerful tool to engage clients and employers • Allows you to directly understand their needs • Provides an opportunity for you to address any concern

  11. Interview • Address questions of both fit and qualifications • Qualifications include academics, experience, and leadership skills • Motivation and passion important and demonstrated by knowledge and research • Fit questions include an understanding of personal values and company culture

  12. Networking • Talking to professionals allows you to communicate your goals, motivations, and ideas • Networking allows you to gather information and gain understanding • Most professional communities are small • Track the success of your network as your contacts advance

  13. Personal Pitch Seeks to summarize key important points about yourself or your product or service. Typical formats include • Interview: Tell me about yourself • Networking: Conversation about careers and your field • Client: What can you do for me? Successful Pitches are • Flexible and succinct • Stay positive, confident, and be energetic • Be honest and open • Engaging: Listen and ask questions

  14. Common Mistakes • Be afraid to ask questions • Not being genuine – don’t manufacture interests • Don’t be afraid to ask for your network to help you • Don’t wait to network until you need something • Act or dress too casually

  15. Key Final Points • Always stay positive. You are always going towards a solution not away from a problem • Polite persistence is the key to success • Give more than you get. Don‘t keep score • You are always developing your network and you never know when a contact might be useful

  16. Follow-Up • Essential for success • Follow-up is always the responsibility of the job seeker and seller • Quick and accurate follow up confirms your reliability and motivation • Document what went well

  17. Questions

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