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Consistently Surprising Surprisingly Consistent

Consistently Surprising Surprisingly Consistent. National Audience. The Bob & Tom Show is:. Ranked #1, #2 or #3 in demo in 80% of affiliated markets Successful in markets of all sizes, regions and time zones The Bob & Tom Show is heard everywhere!

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Consistently Surprising Surprisingly Consistent

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  1. Consistently SurprisingSurprisingly Consistent

  2. National Audience The Bob & Tom Show is: • Ranked #1, #2 or #3 in demo in 80% of affiliated markets • Successful in markets of all sizes, regions and time zones • The Bob & Tom Show is heard everywhere! • World wide on the American Forces Radio Network • Nationwide on SirusXM* • Coast-to-Coast in over 130 markets including St. Louis, Salt Lake, Portland, Cincinnati, Indianapolis, Oklahoma City, Syracuse and Santa Rosa/San Francisco Source: FA’11, Arbitron, MSA, AQH Rank, Actual Times. *The most recent show is replayed on SirusXM Extreme Talk Channel 165 1a-6a Mon-Fri

  3. Stations Ranked #1, #2 or #3 in Metro Males 18-49 Source: Arbitron, FA’11, MSA, Exact Times, AQH Rank, M 18-49

  4. Stations Ranked #1, #2 or #3 in Metro Males 25-54 Source: Arbitron, FA’11, MSA, Exact Times, AQH Rank, M 25-54

  5. Audience Profile

  6. Listener Profile Average Age 40.4Average HH Income $74,954Average # In HH 3.1Average # Children In HH 2.0 Composition-Base Adults 18+ Single 27.5% Married 63.6% Divorced/Separated/Widowed 17.1% Own a Home 77.2% Work full/part time 75.1% Work in Professional Ind. 11.4% Work in Mgmt, Bus. & Fin. 9.8% Work in Sales & Office 15.9% Work in Construction & Main. 13.1% Work in Other Industry 25.6% Base: Adults 25-54 Male 76% Female 24% Composition-Base Persons 12+ 18-49 65.6% 25-54 72.1% Composition-Base Persons 18+ Graduated High School 37.9% Attended College 36.5% Household Income $50k+ 62.1% Household Income $75k+ 44.4% Household Size 2+ 89.7% Household Size 3+ 59.3% Household Size 4+ 16.5% Source: Sex/Age, 12+ Compositions – Arbitron Nationwide Spring 2011, AQHMeans and all other – MRI Spring 2011, Base Adults 18+

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