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Good 4 U Apparel

Good 4 U. Good 4 U Apparel. Marketing Plan. Marketing Overview. Demand exists for promotional apparel Healthy lifestyle is popular theme Good 4 U apparel will enhance awareness. Good 4 U Name Recognition. Well-known in key markets Identified with healthy living

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Good 4 U Apparel

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  1. Good 4 U Good 4 U Apparel Marketing Plan

  2. Marketing Overview • Demand exists for promotional apparel • Healthy lifestyle is popular theme • Good 4 U apparel will enhance awareness

  3. Good 4 U Name Recognition • Well-known in key markets • Identified with healthy living • Popular with serious athletes • Associated with quality products • Good 4 U-sponsored local events have produced strong community appeal

  4. Launch Strategies • Advertising campaign planned around New Health Marathon • Celebrities/sports figures expected to help promotion • Free T-shirts given to first100 marathon enrollees

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