1 / 16

Strategic Market Plan for Eco-Friendly Audio Equipment Targeting College Students

This business plan outlines the market analysis for the eco-friendly audio equipment sector, highlighting a $374 million niche within the $20 billion audio equipment market. The strategy focuses on appealing to college students while also targeting beachgoers and campers. With an initial marketing budget of $120,000, we aim to create engaging advertisements using student influencers and live demos. Future funding will be minimal, primarily for R&D. Our unique selling proposition emphasizes green products that are affordable, appealing to a demographic with limited budgets.

aldan
Télécharger la présentation

Strategic Market Plan for Eco-Friendly Audio Equipment Targeting College Students

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Business Plan Ravikesh Kumar Agypal Sidhu Alexander Bickham Fidel Cervantes

  2. Market Analysis • Class D Amplifiers: $374 million • Audio Equipment Market: $20 billion • Green Products compromise >2% of market • Niche market advantage

  3. ECO Speakers

  4. Change The Record

  5. Aircurve Play

  6. Market Planning • 2 part strategy focused on college students, but with wider reaches as well

  7. Costs • Roughly $120,000 on marketing • On average $100 for 1000 viewers

  8. Appeal to my customer • Use other students to advertise, people like seeing their peers use the products • Make it cheap, as college students don’t have a lot of money.

  9. Potential market • People at the beach • People camping • People lounging around • College students

  10. Startup Expense

  11. First Year Operating Expenses

  12. Break-even Analysis

  13. Future Funding Requirements • Low future funding requirements • Initial sales and loans will keep company afloat • May need more funding for R&D of new products

  14. Strategy • Get a lot of live demonstrations and booths set up to let people test out the product themselves • Pitch them the product if they ask about it, emphasize green • Aggressive online advertising and using a funny video much like the dollar shave club. Easy to navigate website with a lot more customization (colors/phrases) if you buy it online.

  15. Personnel • Team Members • Other Important Members • Flow Chart

More Related