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WELCOME TO OUR PRESENTATION

WELCOME TO OUR PRESENTATION. Presented by 1.Tahniyat Sultana Prova 16-017 2.Tanvir Ahmed 16-009 3.Morium Akhter 16-002 4.Shanjida Islam Khan 16-018 5.Md.Farhadul Islam 16-066. TOPIC . Build-A-Bear: Build-A-Memory. Company Overview. Found workshop in 1996

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WELCOME TO OUR PRESENTATION

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  1. WELCOME TO OUR PRESENTATION

  2. Presented by 1.Tahniyat Sultana Prova 16-017 2.Tanvir Ahmed 16-009 3.Morium Akhter 16-002 4.Shanjida Islam Khan 16-018 5.Md.Farhadul Islam 16-066

  3. TOPIC Build-A-Bear: Build-A-Memory

  4. Company Overview • Found workshop in 1996 • currently operate more than 400 Build-A-Bear Workshop stores worldwide • Revenues $468 million • Employees : 1,200 full-time,4,800 part-time • Number of Stores : 346 company-owned stores, 62 franchised retail stores

  5. Customer Need • Need: States of felt deprivation Build-A-Bear customer needs might include: • belonging-joining the Build-A-Bear "club." • affection-creating and caring for another being. • self-expression-the ability to create a product that reflects elements of the self.

  6. Product • Product- Stuffed animal • Building process: • Choose me • Stuff me • Hear me • Stitch me • Fluff me • Dress me • Name me Product Building Process

  7. Building Process • Choose me:- Where customer select an unstuffed animal from a bin • Stuff me:- The animal literally comes to life as the child operates a foot pedal. • Hear me:- Where customers decide whether or not to include a voice box.

  8. Building process Stitch me :- Where the child stitches the animal Fluff me :- Where the child give the animal a blow dry spa treatment Dress me :- filled with accessories galore Name me:- where a birth certificate is created with the child selected name.

  9. target market • Mainly Children from U.S.A & U.K

  10. Competitors • Vermont Teddy Bear • Beanie Babies • Cabbage Patch Kids

  11. Marketing management orientation • The marketing concept. • Maxine Clark has very clearly taken Build-A-Bear to high levels of financial success by knowing and understanding the needs and wants of the customers. • The goals of the organization are dependent upon the customer need and want. • The business strategy displayed by Build-A-Bear fits the marketing concept better than it does the production, product, or selling concepts.

  12. Knowing the customer • Clark attributes her strategy success to “never forgetting what it’s like to be a customer” • Understand customer • Employed both low & high tech method • Visits two or three of more than 370 stores • Interact with customer by chatting • Puts herself in front line , assisting employees in serving customer.

  13. Virtual cub advisory council • A panel of children on her e-mail list. Result: • Mini-scooters, • Hello kitty bears, • mascot bears ,etc.

  14. Build-a-bearviLLE.COM • The interactive site contains games and activities that feature the same themes as the brick-and-motor store • Allows the children to have fun provide a code from register with the purchase of a bear

  15. CONCLUSION • Maxine clark may communicate with only a fraction of her customers. she sees her efforts as the basis for a personal connection with all customer .With each child that enters their store ,they have the opportunity to build a lasting memory. Any business can think this way and can have the desired success.

  16. Thanks for being with Us

  17. Any Question

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